When you get the chance to stand in front of an investor, you only get one
chance to give a great presentation. Watch to the end of this video to find
out how you can incorporate passion, power and persuasion into your pitch
that will add the wow factor to your presentation.
Most of us weren't put on this planet with the skills to pitch an idea to investors. Learning as you go is
very time consuming and could be costing you valuable opportunities. That's why
you need to subscribe to my channel Pitch Decks WOW INVESTORS. I'll be posting
videos every week with great ideas you can use to help improve in your pitch
deck, and increase your chances of raising funding faster. Hit the bell and
you'll be notified when videos are posted. Hi I'm Antonia from aok.com.au
and I've been successfully developing my clients strategic message
for their pitch decks for over 10 years. In that time I've sat through my share of
pitch days to see what worked and what didn't, and I also asked investors what
they needed to make a 100% sure that I could give my clients well
researched advice. Today I'm going to talk to you about the three P's needed to
give a successful presentation - Passion Power and Persuasion. Yes, you need a good
pitch deck, but the skill of presenting and being able to give your audience
goosebumps will create a stronger bond than any
facts or figures you can show them. Let's get started on a few simple ways you can
add that WOW factor to your presentation. So, you've come up with a great idea and
now you're at the stage where you're looking for an investor. That means you
may already be using the three P's and not realise it. So let's dig in and find
out about the three P's because you are going to need them in spades!
Let's start with Passion. Your passion is the most likely reason
you started your business. It's the passion you have for that gap in the
market product or service you've created.
It's the obsession you have for your idea. If you're like me, it most likely
keeps you up night as the wheels in your head keep spinning, while you map out a
plan and look for the next opportunity.
Including the story of why you started your business in your pitch deck is an
excellent idea. Let investors know how you came up with your idea and how your
passion got you to this point. Explain why your desire for success pushes you
to wake up every day to do what you're doing. Humans are hard-wired to enjoy
stories, so tell them naturally and honestly. They won't be able to help
themselves, and will get enthusiastic about your idea too. Another way to evoke
passion in your presentation is to outline your goals. Prove to investors
you're in it for the long run by demonstrating you have a solid plan and
vision for your future. Passion combined with vision, will make them want to be by
your side for the ride. As you can imagine you can't write passion into
your pitch deck; you have to deliver it with passion. I've said it before, and
I'll say it again, practice, practice, practice your presentation. It will
honestly do you wonders by making you feel more relaxed when you pitch and let
your passion shine through. Your next P, you need to be powerful! Yes, investors
love an idea, but they ultimately invest in founders. And by that I mean, they'll
want to see that you are powerful enough to lead the business and get it through
the good times and bad times. You'll need to demonstrate to them that you have the
experience to lead the company to the next level. That means you will need to
know your business inside and out. That includes the current market and
competitors. Keep a watch on media and make sure you are aware of any stories
that are related to your business. Dropping the latest news into your pitch
and showing you are up to date is a powerful tool.
How many years have you been in business? Let me know in the comments below.
The final P is persuasion! Your pitch is the only chance yet to make potential
investors believe in your idea. To do that, you're going to have to be pretty
darned persuasive. You won't be able to persuade someone who's not interested in
what you're saying, so the first thing you have to do when pitching is hook an
investor's attention. Here's a simple trick to use; talk to them about 'them'.
Instead of saying 'we' will see significant profits at T2, you say 'you'
will see significant profits at T2. Sprinkle that through out your
presentation and you'll capture their attention straight away. It's a simple
idea, but never fails to work. The most persuasive people use passion to
motivate. Just think about the great speeches you've heard; like Martin Luther
King, John F. Kennedy, Winston Churchill. All these speakers use passion, power and
persuasion to engage you in their purpose. They may have had great speech
writers, but don't think they didn't practice endlessly on their
presentation skills beforehand. So please take a leaf from their book and make
sure you practice, practice, practice. And while you're presenting. don't forget to
use the other tools which you have up your sleeve: listening, laughing, eye
contact and keeping your message clear and strong. You need to remember that
you're there to persuade investors that they need to be part of your great
business opportunity. So finish your presentation with a strong closing
statement. Here's a novel idea, why not end with a statement like - 'when can we
start doing business together?' It certainly sounds more powerful than
ending with 'thank you, do you have any questions?' No doubt, you're going to be
practicing your presentation so that you can add passion, power, and persuasion for
your next opportunity to present to investors, but don't forget that your
pitch deck also has to have the key points that answer investors
questions. Nail your content by downloading my PDF guide from the link
in the description. It covers the key points, plus tips on how to expand on those points
Or check out my video, Pitch Deck Design Samples (PITCH DECKS THAT WON INVESTORS);
where I'll show you a couple of pitch decks that follow the guide and
went on to raise millions. The link for that is in the description too. Getting
pitch ready can be daunting, so if you need help creating or reviewing your
current pitch deck, go to the website link below. If you're still at
the design stage you can choose from the four design solutions you'll find there.
Or, if you already have a presentation and aren't sure if it's powerful enough,
you'll find a link there to send me your existing presentation. I'll review your
pitch deck and let you know if you've missed anything. My goal is to make sure
your pitch deck WOWs investors. Make my day and like my video, and give me a
thumbs up. And don't forget to subscribe to my channel. Not every pitch
opportunity is going to be successful, but don't forget, you are following your
dream, so keep on pitching with passion.