May 19, 2011
Communication Zone OPUS, Sony Building in Ginza, Tokyo
A press event was held to introduce Sony's integrated AR technology: SmartAR
"Compared to the current state of the art, SmartAR brings AR closer to everyday lives, by providing a more seamless and realistic experience to our potential customers. " Masahiro Fujita / President of System Technologies Laboratories, Sony Corporation.
Integrated Augmented Reality Technology SmartAR - Markerless AR - High-speed tracking ('Rapid & Accurate') AR
Markerless AR enabled by object recognition technology.
'Rapid & Accurate' AR enabled by high-speed object recognition and tracking technology.
3D spatial AR
Large-scale AR achieved by 3D space recognition technology.
Mutual interaction between real and virtual worlds achieved by 'Dynamic' AR.
AR Interaction
Find and capture the object with AR information
Touch and manipulate AR information
SmartAR opens up new possibilities...
The work presented in this video is research, and is not related to any products or services.