the history of hollywood is one of evolution by means of invention as new equipment and
methodology have been invented its use and therefore resulting movies have evolved for
example when technicolor introduced its three color system the quality of the results were
excellent but the camera itself had to run three different negatives one
for each primary color so not only was the camera very large and bulky but because the
light entering the lens was split by prisms into the three different negatives it also required
a lot more light these limitations meant that the majority of films made between 1934 and 1941
had to be filmed in large studios under hot studio lights or outdoors after colour film
was invented and then improved filmmakers began to see that colour didn't just look pretty it
could be used to create an atmosphere convey a sentiment and help them tell the movie's story
color grading is also known as colour timing because it involved changing the amount of time
the film was exposed to light through different filters during the film's development process
the process involved someone called a lab timer who would watch the film with the filmmakers and
take notes of which areas of the film to expose to different colours of light or different periods
of time in order to achieve the required result nowadays this process is done digitally and is
used for a variety of different reasons to correct differences in lighting conditions
where the film was shot this was done famously in oh brother where art thou to make lush green
scenery seem barren and desert-like to blend with visual effects this is done virtually in
every modern movie to change the environment time or season of the film this is done in the
reverend by using blue to make it seem cold and solitary to represent character traits like the
use of yellow in kill bill to draw people's attention to special details like the use of
red in the sixth sense or to give a film a certain artistic look for example the green tint in
the matrix to give the feel of old computer monitors or the solo color comic book style
of sin city another way colour can be used is to set the tone of a scene
different colours affect us differently psychologically red can depict anger passion
danger or violence pink feels innocent playful sweet and feminine orange is warm and friendly
yellow can be sick obsessive mad and naive green feels neutral but can also be ominous and corrupt
using colours in a scene can change the tone and feel of it before anyone even speaks you
can also create balance or discord within a scene just depending on the colours you use
there are a lot of different types of colour schemes colours that combine with each other
colours that complement or oppose each other and you can use these colour schemes to help tell
your story in the godfather they associated orange with death so every time orange was
the dominant colour in the scene the audience sensed that something violent was about to happen
in the dark knight blacks and greys are associated with batman and purples and greens with the joker
changes in these colour schemes can also be used to change the mood or tone of a scene like it did
in up or to show a change within the characters themselves as they did with walter white's
transition from science teacher to drug kingpin in breaking bad so if colour is such a useful tool
why do most movies use desaturated complementary colours orange and teal and virtually no vibrant
colours well there are basically three reasons why hollywood's romance with colour is over
orange and teal are the opposite size of the color wheel and are therefore
complementary colors when placed together they make each other pop human skin color
is in the orange color range and so in order to make the characters in a movie
stand out in the frame filmmakers use blue and teal tones in the background
the first digital cameras naturally captured a more overly saturated color so
for a while after their invention virtually everything that was filmed had
intense colors in advertising these intense colors were used to grab people's attention
in cartoons and animation they are used to capture children's attention
and make things seem wacky and fun toys candy and playgrounds are also brightly colored this has led
us as viewers to associate bright colors with childish things advertising or fantasy nowadays
in order for something to look and feel real and lifelike it has to be pastel dirty and trap
almost every modern film has visual effects of some kind and to be honest if you have the
time and money you can do virtually anything with the effects unfortunately hollywood is a
land of budgets and deadlines and there is not always the time or funds to do things perfectly
visual effects are easier to pull off in a black and white environment because you don't
have to deal with color and vibrancy think of a monster movie did you notice how all the fight
scenes seem to be in the dark or at night water splashes explosions fire dust and smoke are all
used to cover and simplify vfx shots limiting what is seen and therefore how much work needs
to be done and how much money and time need to be spent the film industry is just that an industry
and as an industry it needs to make money it has to have a product that it needs to make as good
as possible and it needs to produce it as cheaply as possible color is just too expensive
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