- So the Academy Awards aren't given out
for unboxing videos at this time,
but let me tell you, YouTube and social media viewers
all love them.
If you're not sure what an unboxing video is
or how to do one,
this video is for you.
(upbeat music)
Hey there, I'm Julie the "Book Broad"
I'm an Amazon overall number one bestselling author
and the founder of a fabulous company called Book Launchers.
Our superpower is caring more about you
and your book than anybody else
as we help you write, publish and sell
a non-fiction book that will boost your brand
and make you money.
When you're receiving the first physical copy
of your book,
one of the smartest marketing things you can do
is shoot video of that or even go live on YouTube
or Facebook as you do it
and record that event for your fans, friends
and family to share.
It's just a great way to bond with the people
who are there supporting you and your book.
They're also routinely found
in top-watched videos on YouTube
and can be added to your author profile pages
and really add true connection for your readers
when they find out about you and check you out.
Now an unboxing video is exactly what it sounds like.
It's usually shot in blog stype.
It's all about you, the author seeing
and experiencing your book baby for the first time.
Lesley Kinsey set up her unboxing beautifully.
Check this out.
- Hey everyone.
Today's a really big day for me
because something came in the mail the other day
that's been a really long time in coming.
So I thought I'd take a few minutes to film it this morning
because I really, really wanted to share this moment
with all of you.
Inside this fancy little box
are the first physical copies of my new book called "Legacy"
This actually came in the mail last night
but I was at a meeting and I got home really late
so I didn't really wanna film myself opening it
after looking completely exhausted and tired.
So I saved it for this morning
although that made it really hard to sleep last night
and today, I kind of feel like a kid on Christmas day.
As most of you know,
this book's been a long time in coming.
It's been about a year and a half now
and it's almost like being pregnant.
You know I had this idea inside of me.
You know over the last while I've nurtured it,
I've let it grow.
I've let it expand
and then you reach this point where it's almost like
labor and delivery.
It's finally time to give birth
and see this amazing bundle of joy.
So today, that's kind of how I feel
but it's a lot less painful and a lot less messy.
Although it's equally exciting.
So, today I'd love to share this moment with you.
I haven't seen the book yet myself.
I've seen what the cover looks like.
I've seen the layout electronically
but I haven't actually seen the physical book.
Got my trusty scissors.
I'm gonna pop it open right now
and let's take a look and see what we've got.
(guitar music)
Ah, look out my new book.
I'm so excited.
Pretty much exactly what I was hoping it would look like.
I actually had something in mind
in terms of how it would look and feel
and I was so scared that I'd open this today
and it would not be that.
But here it is!
"Legacy," my new book.
It's a paperback.
It feels fantastic.
It's got that new book smell.
I'm really excited about it and I'm really happy
I've been able to share this moment with you guys.
- And a great unboxing also captures
the raw emotion of the moment
like Mark Megna here.
- This is very special, all right.
Waiting for this a long time.
(light music)
- You can't quite see it in the video
but you can feel the emotion of the moment
as he holds the book in his hand.
The title's also very personal for him
well, as is the entire book.
So he's really feeling a lot of emotion.
By the way, you should grab his book
and Lesley's too.
Very inspiring and motivating.
Now, if you're worried about creating a fancy video,
you don't need to.
This is about sharing the experience with your community.
Michael Brenner, he does a great job.
He even opens the door to get the package.
So you are literally right there in his house,
experiencing the entire thing.
- Hey everybody, today's a really exciting day.
I just got a notification from UPS
that my proof copies of my book have arrived.
So they've been delivered and now I'm really super excited
to open them up.
I'm gonna get to see and hold "Mean People Suck"
for the very first time.
I'm actually wearing my merchandise
which you can buy on meanpeoplesuck.com.
Check that out so,
I'm really excited, all right.
Come check it out with me.
(door opens)
All right, here it is.
Let's go check em out.
So this has been like a three year process for me.
I wrote the book about a year ago.
I finished it up.
I've been working with Book Launchers
to get it edited and proofread and designed
and now, they've finally been printed.
So the books are here.
(box tearing)
Oh my God!
So awesome!
What do you think?
You can check it out on meanpeoplesuck.com.
Thank you for everyone's support
and encouragement through this whole process.
I'm super excited to check this out.
All right, see you later.
- And it's shot on a iPad.
I think he has someone shooting it with him
but a lot of them are shot with a tripod
or someone else holding it for you.
Just make sure you've got great sound,
a simple sure mic plugged into your iPhone
can go a long way.
Now some things to think about before you do
your unboxing video.
Think about lighting.
Think about providing some back story about your book,
who you might want to thank
and take a moment to feel the emotions
when you see your book for the first time.
Actually feel it.
And then have a call to action for your readers.
Buy a copy of your book.
Join the Book Army.
You don't want to have a big long story
for each of those
but a quick point under each of those points
will go a long way.
- Hi everyone.
As I promised, this is a really super happy Friday.
You know why?
Because I just got my first copy of my new book.
It came in and here we go.
Whoa, look at this.
Wow!
Very easy read, very friendly as you can see.
It's not a really thick book.
Let's see what's in there.
Ooh, "Champion by Choice."
Got my signature on it.
Oh nice.
For my parents who always supported me
even when I baffle them. (snickers)
Oh, look at this preview here.
Ooh, look at all these chapters.
There's a lot of good stuff in there.
Make sure you get on my mailing list today
for your tips on how to get "Become Champion by Choice."
You can do it through my website at willhung.com.
I look forward to talking to you again soon.
Bye.
- But one final tip.
Don't wait too long to start the unboxing.
These videos are an opportunity to share a few details
about why you wrote the book,
who it's for, why it matters,
but don't spend too long in that preamble.
Your viewers are there for the moment
when you open that box and see your book baby
for the first time.
So don't make them wait forever for that moment
or you might lose them.
Do you have an unboxing video tip?
Share that in the comments below
and when you comment the day a video is released,
you'll be entered to win some sweet book counter swag
like this #noboringbooks mug.
I've been told
the coffee tastes better in it.
Try it and found out for yourself.
Just comment on this video
and make sure you subscribe with notifications turned on
so you can make sure
that you're finding out when the video comes out.
Do you know the two most important lists you need
for your book launch?
That's in this video right here.
If you're on here for marketing tips,
the latest video might be more your jam.
Check that out there.
Either way, let's keep hanging out for awhile okay.
I'm really enjoying our time together
so quick over to one of these two videos,
cause I'm waiting for you.
(funky music)