TRENDS.
♪ >> SOMETHING OLD, SOMETHING NEW, SOMETHING BORROWED, SOMETHING BLUE, A TRADITION THAT IS BIG BUSINESS.
>> THE NUMBERS ARE $72 BILLION, WHICH IS CRAZY, A HUGE INDUSTRY.
EVERYBODY LOVES A WEDDING.
>> TODAY’S COUPLES ARE ALL ABOUT BRINGING UNIQUE TOUCHES TO THEIR SPECIAL DAY.
EVERYTHING IS CUSTOMIZED, EVEN VENUES.
THEY WANT SOMETHING PEOPLE WILL WALK IN AND BE LIKE, WOW.
I WOULD NOT THOUGHT OF A WEDDING HERE.
>> SUCH AS THE NINTH FLOOR OF ONE FEDERAL STREET.
ON THIS ROOF TOP GARDE, COUPLES CAN SAY "I DO" ON THIS PERFECTLY MANICURED LAWN.
>> ONE UNIQUE THING IS GETTING MARRIED OUTSIDE IN THE CITY.
VERY FEW PLACES IN THE CITY.
YOU HAVE THIS GORGEOUS OUTSIDE AREA, CEREMONY, COCKTAIL HOUR.
YOU ARE IN THE MIDDLE OF THE CITY AND SURROUNDED BY GORGEOUS BUILDINGS.
YOU HAVE THIS INTIMATE FEEL AND IT IS LIKE A PRIVATE OASIS.
RENTAL RATES START AT $8,000 FOR 110 PEOPLE IN THREE VENUES.
THE GARDEN, LOFT, AND GALLERY.
>> THIS IS A GREAT LOCATION.
YOU CAN DO WHATEVER YOU WANT.
>> FOR A GOOD MEAL, HOW ABOUT GETTING MARRIED IN A FAVORITE RESTAURANT?
>> COUPLES ARE BUYING OUT THE RESTAURANT FOR THE WEDDING.
♪ LOVEBIRDS CAN TAKE OVER THE TOP FLOOR OF THIS FRENCH RESTAURANT.
FOOD AND BEVERAGE MINIMUMS START AT $16,000.
THIS BOSTON LANDMARK IN SEAT 120 PEOPLE.
>> CEREMONY, COCKTAIL HOUR, BACK TO THE RECEPTION.
THERE IS A LITTLE CHALLENGE, BUT THAT IS WHY WE TAKE CARE OF IT.
♪ >> FOR RED SOX FANS, THIS ONE IS FOR YOU, HOW ABOUT FENWAY PARK?
>> THERE IS SUCH A HISTORIC ELEMENT, A GREAT SETTING FOR A FUN, OUTGOING COUPLE WHO WANTS TO BRING THAT HISTORIC ELEMENT AND DO SOMETHING DIFFERENT AND UNIQUE.
>> RENTAL RATES START AT $10,000 , WITH CATERING BEGINNING AT $150 PER PERSON.
THE SPACE ACCOMMODATES 250 PEOPLE.
>> THEY HAVE THE PLATE SCHEDULE, BUT IF YOU CAN MAKE IT WORK WITH YOUR SCHEDULE, WHAT AN OPPORTUNITY.
♪ TODAY’S COUPLES ARE TURNING THINGS UP WITH COLOR, WHETHER THE DECOR OR THE ATTIRE.
AT ONE BRIDAL SHOP ON NEWBERRY STREET, YOU CAN FIND SOME DIFFERENT TONES WITH ADDRESSES.
SOME GO GOLD OR EVEN BREAK OUT THE BLUE FOR THE WALK DOWN THE AISLE.
WHAT KIND OF PRIDE IS WEARING A BLUE DRESS?
>> THE YOUNGER BRIDE, BUT THE OLDER BRIDE COME YES.
WE DO WEDDINGS IN 1950’S, 1960’S, MORE COLORS THAN THE YOUNG.
EMBROIDERY IS ALSO TRENDING.
>> SHE PICKED BEAUTIFUL COLOR TO MAKE THIS DRESS.
>> THIS IS UNEXPECTED.
>> IT REMIND ME OF THE PAINTING OF RENOIR.
>> IT HAS COLOR, TOOL, LACE, EVERYTHING.
IS A BOSTON BRIDE WEARING THIS DRESS?
>> YES.
♪ >> GENTLEMEN ARE COLORING OUTSIDE THE LINES.
>> A LOT OF GROOMS COME TO SEE ME AND WANT TO INSERT COLOR INTO THEIR WARDROBE.
THEY WANTED TO BE MULTIPURPOSE.
THERE IS SOMETHING SPECIAL FOR THE DAY OF, BUT ALSO SOMETHING THEY CAN WEAR AFTER THE DAY.
>> AT THIS CUSTOM MEN’S CLOTHING COMPANY IN THE LEATHER DISTRICT, THE FOUNDER SAYS THE BLUE SUIT OR TUX IS ON TREND.
OTHER SHADES ARE MAKING A STRONGER STATEMENT.
>> THIS IS A SUIT WITH A LIGHT BLUE CHECK WINDOWPANE.
THIS IS A GUY GETTING MARRIED AT A RESTAURANT OR AT A COOL AND DUST REAL LOFT SPACE.
WE CAN ADD A FUN LINING.
YOU CAN ALWAYS HAVE FUN ON THE INSIDE.
THIS IS WHAT I IMAGINE IF YOU WERE GOING TO A WEDDING IN NEWPORT.
INC. HUMPHREY BOGART, THAT OLD SCHOOL, CLASSIC STYLE, AND HE JUST LOOKS IMPECCABLE.
ANTHONY: I SEE DOLLAR SIGNS.
I SEE A LOT OF $’S.
THE AVERAGE COST OF A WEDDING NATIONALLY IS $34,000.
IN BOSTON, CLOSER TO $40,000.
WE GO WAY UP FROM THAT.
SHAYNA: SOCIAL MEDIA IS REALLY DRIVING THE GROWTH OF THE WEDDING INDUSTRY, ESPECIALLY INSTAGRAM.
ONCE A COUPLE SEE SOMETHING 5-6 TIMES, THEY ARE ONTO SOMETHING NEW.
KEEP UP WITH IT.
GET READY FOR THAT ONE.
ANTHONY: I’M GOING TO START SAVING MONEY.
WHAT DOES A DAD SAY TO HIS DAUGHTER WHEN SHE ASKS THE FOLLOWING QUESTION?
>> YOU HAVE TO WALK ME