IS BRAND-NEW FROM THE
COLLECTION QUEEN OF
DIAMONDS LABRADORITE
TANZANITE AND WHITE
ZIRCON. DOES EVERYONE
AGREE IN THE STUDIO AND
AT HOME THAT THIS IS
ABSOLUTELY GORGEOUS? HIS
IS A $149 PRICE FOR A
RING THAT IS JUST
MESMERIZING TO ME. THAT
IS LABRADORITE. FOR IS
WHAT IS BEAUTIFUL IF YOU
GET EVEN CLOSER YOU CAN
SEE YOU HAVE GENUINE
TANZANITE SURROUNDING TA
AND I MEAN GOOD QUALITY
TANZANITE. AND THEN
BEYOND THAT YOU HAVE
WHITE ZIRCON. LOOK AT
THE WAY IT IS
CHECKERBOARD FACETED CHE
LOOK AT THE DIMENSION ON
THE SIZE. IT IS A 10.3
CARAT LABRADORITE IN THE
CENTER. CAROL BRODIE
EVERYBODY HAS THEIR
PERSONAL TASTE BUT FOR ME
I LOVE THIS!
>>GUEST: CAN I TALK WITH
ONE EARRING ON?
>>HOST: OF COURSE YOU >>
ARE YOU ARE VERY
TALENTED. >>GUEST: I'M
NOT VERY TALENTED IME
STATUS. LET ME TELL YOU
A LITTLE BIT ABOUT THIS
RING--I AM A SPAZZ. ON'T
PUT THE CAMERA ON ME I'M
PUTTING MY EARRINGS ON. I
WANT TO START WITH THE
10K LABRADORITE. I WANT
TO TELL YOU A LITTLE BIT
ABOUT IT WHY IS
SHIMMERING THE WAY IT SH
IS. LYNN PUT THIS ON IS
AND YOU SEE THE WAY IT IS
SHIMMERING. THE REASON
WHY THIS LOOKS SO GOOD W
IS IT IS ROSE CUT. WHAT
DOES ROSE CUT MEANS? HAT
IS THE WAY THEY USED TO
CUT DIAMONDS BEFORE THEY
HAD THE TECHNOLOGY TO DO
58 FACETED DIAMONDS THEY
WOULD MAKE THEM IN ROSE
CUT. THAT MEANS THEY CU
ARE FLAT ON ONE SIDE ARE
THEY ARE FLAT ON THE
BOTTOM WHICH YOU CAN SEE
WE WILL SHOW YOU INSIDE
OF THIS RING IN A OF THI
MINUTE. THEN THEY ARE
LIKE A CROWN WITH THE
BUDDING ROSE ON TOP AND
THEN WE COMPLETELY
FACETED THE TOP SO IT
COMES TO ALMOST A POINT.
SEE HOW THE TOP COMES
TO A POINT? IS ALL
FACETED WITH FLAT FACETS
THAT IS THE ROSE CUT.
WHAT HAPPENS IS IT TAKES
THE LABRADORITE WHICH
NORMALLY IS NOT EVER CUT
LIKE THIS AND IT GETS IT
THIS INCREDIBLE
ADULARESCENCE, OKAY? AD
AND LABRADORESSENCE THAT
MEANS BASICALLY IT MEANS
SHOOTS OUT RAINBOWS. HEN
, WHAT WAS I GOING TO DO?
ONCE I HAD THESE
TEMPLATES CARAT
LABRADORITES THAT OUR
ATELIER DECIDED, OR ALL
OF THE GEMSTONE CUTTERS
DECIDED THAT BECAUSE OF
THE SIZE WE GOT WE COULD
ROSE CUT THEM AND GET RO
ALL THE COLOR OUT OF
THEM. I THINK IS
RIDICULOUS WHAT IS RIDIC
COMING OUT OF IT. THEN
WE DECIDED WE HAD A
PARCEL OF VIOLET BLUE
TANZANITE. YES YOU TANZ
HEARD ME, VIOLET BLUE
TANZANITE. NOW TANZANIT
TANZANITE COMES FROM ONE
AREA IN THE WORLD IT IS A
ONE MINE GEMSTONE.
SORRY I HAVE BEEN ON FOR
TWO HOURS I CANNOT TALK.
IT IS A ONE MINE
GEMSTONE. THE OTHER
THING ABOUT TANZANITE TH
AND THE REASON WHY THIS
RING IS SUCH AN
INCREDIBLE SPECIMEN (...)
>>HOST: IT WILL SELL OUT
JUST SO YOU KNOW AS YOU
ARE LISTENING PLEASE
DIAL-IN.
>>GUEST: THE TANZANITE IS
PLEOCHROIC THAT MEANS
THE TANZANITE WILL THE T
CHANGE FROM VIOLET TO
BLUE TO PURPLE, NOW THE
LABRADORITE IS CHANGING
FROM VIOLET TO GREEN TO
BLUE TO PURPLE, SEE YOU
HAVE PLEOCHROIC FACETED
GEMSTONE AND THEN YOU
HAVE ROSE CUT LABRADORITE
AND THEN I AM GOING TO
TELL YOU THAT THE WHITE
ZIRCON IN THIS RING THAT
NATURAL WHITE ZIRCON
LOOKS MORE LIKE WHITE
DIAMONDS THEN YOU CAN
EVER POSSIBLY IMAGINE.
AND I NEVER LIE TO YOU
YOU KNOW THAT I AM SO
HONEST. IF I DO NOT HON
LIKE SOMETHING I WILL LI
NOT SAY IT, BUT THESE
LOOK LIKE THE MOST
GORGEOUS FLICKERING
DIAMONDS. I THINK THE
ROSE CUT LABRADORITE
SPECIMEN BEING OVER 10K
SUN ROSE CUT IS REASON
ENOUGH TO COLLECT THE
RING BUT THEN--10 CARATS.
LOOK AT THE DEPTH OF
COLOR IN THE TANZANITE.
TO TAKE TANZANITE THAT
TURNS THREE COLORS IT IS
PLEOCHROIC. TO BE ABLE
TO TAKE LABRADORITE TO T
WHICH HAS ADULARESCENCE
AND THAT EXHAUST 3-4
COLORS--THAT KICKS OFF,
IT IS UNBELIEVABLE WHAT
IS HAPPENING IN THE RING
I CALLED THIS RING MY
SYNERGY RING BECAUSE
THERE IS SUCH AMAZING
SYNERGY THAT'S BETWEEN
THE LABRADORITE AND
TANZANITE BUT I DON'T
THINK ANYBODY WOULD HAVE
EVER THOUGHT TO PUT THEM
TOGETHER.
>>HOST: NOW AND THAT IS
WHY IT IS A WINNER. I
WISH I COULD HAVE BEEN
ABLE AT THE VERY START A
TO ASK EVERYONE AT HOME
HOW MUCH THEY THINK THIS
RING IS. BECAUSE WHEN
YOU LOOK AT THE PRICE YO
AND YOU LOOK AT THE RING
ALL GENUINE LABRADORITE,
ALL GENUINE TANZANITE,
ALL GENUINE WHITE ALL GE
ZIRCON. THIS IS $149.90
AND IT GOES BACK TO THE
NEW QUEEN OF DIAMONDS
COLLECTION WHICH IS WHAT
THIS IS A PART OF I THIS
THINK IS THE BEST CAROL
BRODIE HAS EVER DONE. I
AM EXCITED FOR YOU TO AM
SEE IT, I MEAN EVERYBODY
HAS FAVORITES BUT TO ME
THIS IS THE ONE THAT
STANDS OUT I THINK IS
GLORIOUS. EVEN IF YOU
ONLY WEAR THIS A HANDFUL
OF TIMES PER MONTH CAROL
BRODIE IT IS A LOOK AT B
ME SHOWSTOPPER IT IS A
JEWEL.
>>GUEST: IS LIKE A
MIDSUMMER NIGHT I WANT M
TO SHOW IT ON MY HAND
SOMETIMES WHEN WE SHOW S
IT BUT WE DO NOT SHOW IT
ON YOU CANNOT GET THE
FULL EFFECT. HERE IS ON
MY HAND YOU CAN SEE THE
SIZE OF THE INSIDE
LABRADORITE IS ABOUT THE
SIZE OF A QUARTER AND
THEM ONLY AT THE
SPARKLING TANZANITE AND
WHITE ZIRCON IT GOES UP
TO ABOUT THE SIZE OF THE
HALF-DOLLAR OR MAYBE A
LITTLE SMALLER. THE
DESIGN IS SORT OF LIKE A
SNOWFLAKE DESIGN BUT
THERE ARE TWO REASONS TO
OWN THIS RING, ONE
BECAUSE OF THE
LABRADORITE SPECIMEN
BECAUSE IT IS SO LARGE
AND BECAUSE IT IS ROSE
CUT AND AS I MOVE MY CUT
HAND THERE IS NO MAGIC
LIGHT HERE THIS IS JUST
REGULAR STUDIO LIGHT
THERE IS NOTHING MAGICAL
ABOUT IT. IN DAYLIGHT
THE LABRADORITE WILL THE
LOOK EVEN BETTER. SEE
THE BLUES AND THE THE BL
GREENS? I FEEL LIKE I G
AM A YBF MAKE OVER
HERE. [LAUGHTER]
>>GUEST: BECAUSE YOU CAN
REALLY SEE WHAT IS GOING
ON WITH THE COLOR OF THE
LABRADORITE BUT THEN YOU
HAVE THE SAME THING WITH
THE TANZANITE, SONY ARE
TWO GEMSTONES THAT TWO G
SHOULD NOT BE TOGETHER
TOGETHER--SO THEY ARE,
BUT THEN THEY ARE SO
INCREDIBLE TOGETHER IT I
IS UNBELIEVABLE THE
SYNERGY BETWEEN THESE SY
TWO STONES. AND THEN
THEY MAKE THOSE WHITE
ZIRCON LOOK LIKE FULL 10
POINT DIAMONDS.
>>HOST: WILL YOU JUST
EXPLAIN ABOUT ZIRCON?
PEOPLE SEE THE WORD
ZIRCON AND THINK IS THAT
CUBIC ZIRCONIA? THAT IS
A NATURAL GEMSTONE
CORRECT?
>>GUEST: HERE IS WHY WE
DON'T KNOW IT IS A
DIAMOND OR ZIRCON. IRCON
IS BORN WITHIN THE EARTH
IN MINES THE SAME WAY
THAT DIAMONDS IN ALL THA
REAL GEMSTONES COME FROM
MINES. ZIRCON COMES FROM
MINES AND IT HAS THE
SAME AMOUNT OF SPARKLE
AND BRILLIANCE AS A
DIAMOND. THE THING IS D
IS THAT THE ZIRCON HAS
NOT BEEN MARKETED BY ANY
MAJOR COMPANY LIKE
DIAMONDS HAVE FOR 100
YEARS, AND BECAUSE THEY
ARE PLENTIFUL AND NOT IN
HIGH DEMAND LIKE A
DIAMOND THE PRICE IS SO
LOW. BUT CONSIDER THEM
AS YOU WOULD A DIAMOND
BECAUSE IF I WAS REALLY
SMART I WOULD START
ADVERTISING AND MARKETING
ZIRCON LIKE MY FORMER
EMPLOYER DID FOR DIAMONDS
AND IF WE TOLD YOU THE
ZIRCON IS FOREVER, IT IS
THE TREAT. IF WE
MARKETED ZIRCON THEY
WOULD BE THOUSANDS OF
DOLLARS JUST LIKE THEIR
BEST FRIEND THE DIAMOND.
ISN'T THAT AN
INTERESTING STORY? YOU
KNOW IT IS SUPPLY AND
DEMAND AND MARKETING.
SOMEONE SAID TO ME HOW
COME YOUR JEWELRY IS SO
SIMILAR TO JEWELRY THAT
I SEE IN THE HIGHEST IN
STORES?
>>HOST: THAT IS A GOOD
QUESTION.
>>GUEST: I MEAN IS THE
SAME GEMSTONES THAT THEY
ARE USING ON THE SAME
QUALITY BUT THERE'S OUR
THOUSANDS OF DOLLARS AND
YOURS ARE USUALLY LESS
THAN $200.--THEIRS ARE.
I DON'T HAVE A I DON'T
MARKETING CAMPAIGN YOU
WILL NOT OPEN A MAGAZINE
AND SEE AN ADVERTISEMENT
FOR RARITIES OR GO TO A
RARITY STORE WHERE I PAY
BIG GRANT I DON'T HAVE
ANY EMPLOYEES TO PAY
EXCEPT FOR ONE. I DON'T 318 00:08:47,300 HAVE OVERHEAD I DON'T