Should you start a YouTube channel or blog for your business to get more leads? That's
the question I'm going to address today. So follow on. Hi, I'm Clarice Lin, and welcome to my YouTube
channel and the ROI Doctor who helps you turn your blog readers into customers with minimal
input and maximum output. So today's question is about whether you should start
a new YouTube channel or blog for your small business? And the answer is, yes, of course,
I'm going to explain to you as to why you need both. If your resources allow,
if you have enough time, effort, you have a team of people do both. Exactly why you
should do both ways because the idea of starting a YouTube channel is such that people who go to,
who are using YouTube as a search engine, they can find your videos and they can find your
business to learn more about you and ultimately to find you. And as well as when you start a blog,
people can find you on Google as well. And Google is a search engine that people use to search for
answers to their problem that's when they research to find out if they want to buy a specific product
or to decide which product or services to buy. Both of these channels are very good
platforms for you to be on to be found on, to be discovered by pro active users who are thinking of
what to buy and has an intention to buy. Both of these channels are good. So we have this blog post
which is kind of more texts and images. Whereas if you're on a YouTube channel, you have videos,
you have movement, you have body gestures, like what you're watching right now you can see how I'm
moving, how I talk, my tone, and you kind of have a better understanding of where I am. Whereas if
you're writing a blog, it kind of needs a lot of, I would say a lot of work to the blog readers kind
of you depends on imagination. So if you write certain texts, but it kind of might come across
slightly differently, depending on who is reading it and their interpretation of the words and
language you're using. So ideally, if you can do both, of course it's excellent. But if you can't,
I will definitely recommend you to start your YouTube channel, if you can. So YouTube channel,
I highly recommend for most businesses, it's kind of really good and kind of effective to
foster trust and communication. People need, know you better, people can hear you better it feels
as though you are standing right in front of them using this YouTube channel. If you are not camera
phobia, if you feel natural on the camera, you are quite tech savvy, you can record a decent video,
uploading a video is the best platform I would definitely recommend. However,
if you're not that comfortable in front of the camera, you're not that tech savvy, you're not
so sure about doing this on camera, recording it, getting yourself right, getting the audio right,
image, right, perhaps this could be a huge hurdle for you. If you are, belong to one of
those people, then I would recommend you perhaps maybe doing a blog could be the right way to get
started. That's where I would usually recommend my clients who come to me if they were to do a blog,
or like a YouTube channel, if they don't have enough resources, they're not ready yet
doing videos, blog would be a good way to start. Because starting a blog, if you have a website,
you can easily just get started writing these blog posts, everyone can write, so you just put a
title in place, put in some images, write your tag, have a flow, guide people to your products
and services within your blog posts, you can check out one of my other videos on why your
blog readers are not turning into customers as well, to find out more about how to turn your
blog readers into customers. Having a blog is also a good way for you to be found on Google. Usually,
Google is one of those platforms that prospective buyers they use to research more about the
different product options or services options. So this is a good place to start. If you're not
ready for videos yet. Both of these methods generate like incoming leads to fill up your
sales pipeline. Most people might give up halfway or they find it really challenging to buy, because
you don't really see the efforts, you don't see the rewards of their efforts right at the
start. You might only start to see something happening within like two to three months.
And that is if you are actively marketing. So if you're not on page one of YouTube search results,
you're not on page one of Google search results yet. What you need to do is to proactively promote
your blog posts and your videos onto social media channels or to your email list to get people to
watch them and help you to promote. You have to start from there first. And once you're getting
traction, Google search algorithm says Oh right, okay, we need to put this blog post on page one
or page two, and you slowly move up the ranks. The same goes for YouTube algorithm as well. So this
is where you slowly build up tractions around three to six months, if you are really regular,
being consistent with putting out your content, pushing it out, promoting it, you will see the
results over time. Typically speaking within like six months or nine months, you would
see exponential growth if you are pushing out the right type of content, and it's useful in getting
on page one, it's not easy, but it's definitely more budget friendly in terms of generating
leads in the long term compared to if you're doing advertising and other paid methods to get in front
of your audience. So my recommendation for you if you're a small business, if you don't have a
blog yet, you don't have a YouTube channel yet, start with a YouTube channel, if you can, if you
are comfortable in front of the camera, you have decent phones that you can record decent audio
quality, start with that. If you're not, start with a blog, and then you can slowly once you're
getting comfortable with that if you can outsource it if you have more resources, hire someone who
can do, help you with this video quality or head out for some video course, and slowly build up
your leads and sales pipeline from there. How do you generate leads for your business? Are you
using either of these methods blogging or YouTube channel? Let me know in the comments below. And if
you want to start building up your blog to help generate high quality leads for your business,
also check out one of these videos which I have where I help a client to get from
zero to 6000 monthly visitors to the website and getting inbound inquiries, check it out the step
by step process here. If you enjoyed this video, remember to give it a like and subscribe for more
of these videos to help you turn your blog readers into customers. I'll see you in the next one.