Give us a call at 1-800 new Lexus. coming up on Florida‘s fourth
estate.
We talked to two of Florida‘s
biggest social media
influencers.
How a hobby became a big
business.
I think someone had an argument
with me.
I told him alligators can climb
a fish and they told me that
they can‘t so I wanted to show
people floor this fourth estate
with host Ginger Gadsden and
Matt Austin the show where we
bring, Florida into Focus.
Hello everyone and welcome to
another edition of Florida
State.
Are so excited as we are weekly,
but when I say we‘re excited and
be prepared to hold your sides
for this week‘s episode.
I honest to God minute.
I‘m Ginger Gadsden.
My co-host Matt Austin joins me
and you are the reason that I
Found the person we‘re talking
to and cannot stop watching this
guy.
It is amazing.
His name is Josh.
But really, it‘s OMG.
It‘s Wix Josh.
Welcome to the show.
So glad to have you with us.
Thank you all so much how y‘all
doing?
Thank you all kind words.
Like did I honestly it is late
night habit of just scrolling so
much.
So Josh.
That I now have this in your
honor.
Can you see what I‘m holding
right now?
Oh the flip phone I got my
phone.
This is because I have blue you
get the best video on your flip
phones, man.
I‘m telling you.
So so it‘s pretty brilliant.
What Josh does he‘ll take like a
viral Florida video and I‘m
gonna show you just a little
piece of his tiktok right now,
and then instead of just showing
the video he acts like he is the
Floridian.
Is taking it while he‘s either
driving or eating his Publix.
So before I show you one of his
viral videos Josh, where did you
get the idea to do this?
um, well I I‘ve been doing like
Florida sketches since like
2020.
And then I think someone had an
argument with me.
I told him alligators can climb
a -- and they told me that they
can‘t so I wanted to show people
and you know, I wanted a
creative way to show people the
stuff that really happened in
Florida.
So that‘s how that came about.
That is really a Florida
argument.
I have had that exact same
argument.
That‘s yeah, and yes, they can
in fact climb a fence.
There was a viral video of it,
but so many things happen here.
Did you realize There would be
this much content to keep you
going.
Oh I did.
Well, I didn‘t I didn‘t realize
it was gonna be this much like I
you know better Floridan all my
life and I used to travel to the
Everly.
So I‘ve seen some things.
um, but as far as like like I
learned about that we have
monkeys in Florida like four
different species.
I just found that out.
So that was something new for
me.
But yeah, no it was a lot of it
is a surprise.
yeah, so let‘s let‘s show you a
little piece of OMG, it‘s Wicks.
Here‘s one I like while he‘s
eating some public Sushi.
Here we go.
Here.
Okay Bad Boys Bad Boys.
Oh wait, they‘re gonna do are
you gonna get the ride?
Oh, okay.
see that what?
So if you‘re just listening a
cop is running down the road and
hops on a truck.
That I got overflow boy.
What‘s good?
cop jumps on to the of a truck
while he‘s Facing down somebody
down a highway here and there
you go.
You have the food we were
talking about you have the flip
phone.
Why did you decide to put the
flip phone in this?
I had a flip phone.
And I needed a phone to use as
far as like recording these
videos.
I want to show that I was
recording them and I had a flip
phone.
So I was like, you know what I‘m
just gonna use the flip phone
and I used it once and that‘s
all everyone kept talking about.
So it kind of just stuck you got
this one right here one and a
half million views.
I‘ll show you this Should I tell
him to somebody I‘m just gonna
record it on the flip phone only
in Florida boy what‘s going on
here and what I love about that
you‘re eating cookies that I was
just eating.
the other day from the store
those little strawberry ones.
Those are really good.
So I feel like when Floridians
watch you they just they just it
just feels like home, doesn‘t
it?
Is that what you‘re going for?
it‘s kind of yeah, because it‘s
those things that we all can
relate to so even the public
thing like that happened because
I‘m always in public.
So I was like I was eating one
day during the video and it kind
of just people that‘s all
everyone kept talking about.
So can I ask you about your
name?
Not Josh, but OMG, it‘s me.
Oh, yeah.
Though it wouldn‘t I know what
OMG is I think Yeah, that‘s what
it is.
It‘s a tell me what the rest of
it is.
okay, so when I used to do when
I did music at this point, I
think I was wrapping but I used
to go by the name Wix which in
South Florida was for our hair,
which I got in high school, but
I went with that rap name Wix
and I think I was downtown one
time downtown Fort Myers and a
girl see me and she just said oh
my God, it‘s Wicks.
Well, I like that.
okay, I really honestly I feel
like we‘re doing it the people a
disservice if we don‘t show some
more of your stuff to them right
now and have you just kind of
explain how it all plays out
Matt choose another video.
All right.
Here‘s one point five Millions.
What are they chasing?
What did?
Oh, there it is.
Okay.
Well we gasses Up all what‘s
going on here?
Okay, So if you‘re just
listening, he‘s like there‘s a
cop chasing a tractor trailer
and then you can‘t really see
what‘s going on.
And then you see a guy hanging
off the back That‘s so good.
Oh, yeah, so I‘m curious seeing
somebody do so.
1.2 million followers on tiktok
all your videos just tend to go
crazy.
This is your full-time job now.
So what is that like like you
used to be in the music industry
now, you‘re a tiktoker as a job.
You like it.
Do you recommend it?
Like what do you think?
I love it.
I love it, especially with me
because I like anything that I
do I‘m gonna constantly work at
it.
So it‘s a lot of work, but I
embrace it because like say what
anything I‘ve done.
I‘ve always put in the work so
but yeah, I love it.
I love it.
I get to make my own schedule.
It‘s great.
Yeah, and you really have to be
good at it because there are
millions of people on tiktok,
right but not everyone has
millions of followers.
If we all could get as many
followers as you would all be on
there all the time, right, but
you have your videos are they‘re
short and they‘re right to the
point, but that‘s hard to do and
people don‘t realize that
because you grab people right
out of the gate.
yeah, um that that‘s something I
actually study when I first
started all of my videos were
longer because I didn‘t know how
to get you know directly to
where I was trying to go as
quickly as possible and then I
realized even on tiktok for me a
lot of my audience.
They love the 30 to 35 second
video, so I kind of keep it
between that or even shorter if
I can it‘s more work than most
people would ever believe is
what you put into these videos
and churning out that content
certainly not easy.
So where Is this going to take
you?
I‘m curious like it seems like
you you already have sort of
reached a goal of if you were
looking for a millio followers.
you have that so what is next
for OMG?
It‘s Wix.
Where do you take all this
popularity what I‘ve been trying
to Do at this point is create a
skip what I started the sketch
comedy show on YouTube to where
I can do Florida based sketch
comedy and kind of turn that
into a show and also I want to
do a show to where I host a to
where I hosted a host the show
about Florida viral videos
basically kind of what I do with
this host a show in which I can
react and you know, so everyone
what goes on in, Florida You are
my favorite tiktok.
Follow.
I‘m so glad that you agreed to
come on our show and I hope to
see you producing content for
many years to come my friend
because it‘s good.
I appreciate it.
I‘m gonna do my best.
You‘re the Florida man.
We all hope to see but sadly
when we hear a story starting
with Florida man you Yeah, yeah,
that‘s very true.
Well if you want to follow him,
his name is Josh, but you‘re
gonna find him online at OMG.
It‘s Wicks.
He‘s ginormous on tiktok, and
he‘s getting big everywhere
else.
Thank you so much and best of
luck to you and your future
endeavors Josh.
All right.
Thank you so much.
Thank you all for having me.
I really do.
you listen, don‘t say it if you
don‘t mean it because we will
happy.
Coming up next it‘s a full-time
job.
I‘ll do several campaigns a
month and that‘s a pretty good
income now.
So I never knew people could
make good money doing that you
can and it‘s a nice.
Second phase of life for Mom.
No problem for more information. Go to shop hottubs.com. I‘m fascinated by this glad to
have you with us for the show.
I‘m Matt Austin.
I‘ve got Ginger Gadsden right
next to me and Gigi.
I know you have so many
questions about our guests today
who has a following of 2.3
million currently on tiktok.
Yeah.
My first question is, how did
you do that?
Second question.
Like can we just you know kind
of tag along for the ride?
We‘re talking to our guest
today.
It‘s Brittany, Nicole.
Brittany I fell in love with you
from the first tiktok.
I saw of you because one.
You talk about your mother as
well.
She‘s Brave.
She‘s very brave with this
mother-in-law.
It is the funniest thing to see
it‘s so delightful because
you‘re not really me, but you‘re
observant.
It‘s random.
It was right before covid.
So it‘s been a little over two
years now.
I just started hearing about
tiktok.
My niece tried to introduce me
and me to it.
She was only 17 at the time.
I was like, I don‘t get this
this is you know, maybe I‘m
outside of the social media
around like what‘s cool now and
Didn‘t get it at first then a
couple months later.
I picked it up and just was
like, alright started making
some videos and did Mother stuff
that did really well and then
some Florida stuff that did well
and then mother-in-law just kind
of took off.
So, okay and that first
mother-in-law post.
This is what I wanted.
Okay, so we‘re gonna take a look
at one of your posts to show
people in just a minute but a
lo of them say toxic mother in
law and groom speech.
They don‘t make your
mother-in-law look amazing is
this actually about your
mother-in-law or is this just a
mother-in-law that you kind of
Imagine?
so that you‘re not people now
relate to these so much I get
stories unto me daily.
I‘ll get 20 30 50 stories a day
from people.
They‘re like, please tell my
story because I can‘t talk about
it anybody else and I feel so
seen on your page.
I feel like like I have a
community now like Fantastic,
there are weeks and times.
I‘m just like gosh what I have
nothing left.
Of a sudden things start coming
again, so I want to show people
a tiktok.
some of these I think are really
hope I think most of them are
really hilarious.
Just some of them I have to be
careful for what we show on TV
toxic mother-in-law after your
baby is born.
Is that a good one?
That‘s probably a good one three
point eight million views.
All right, let‘s go for it.
It‘s not your baby.
It‘s your grandchild.
It‘s me and Mark‘s baby.
This is just weird.
My baby your baby.
Same thing except that it‘s not
it‘s not your baby.
It‘s your grandchild.
Why are you so confused on this?
Can you stop?
Okay, you know what?
You can just go now just leave
please leave go.
Bye.
I‘ll call you when you come
back.
little what did she get to stay
because I didn‘t call her my
baby.
Weirdo.
baby. Weirdo. She‘s my grandchild though, and
you don‘t have that title either
and the one you have you‘re
about to lose.
Where‘s my baby?
Oh Mark.
Oh my goodness.
So that is really funny.
And so you must have okay.
So the deal is you have an
amazing mother-in-law who‘s
willing to what is she say about
this mother was like Genie like
you can never be that you‘ve
never done any of these things.
Could you tell Right away that
it resonated with people and how
did you know?
Right away, especially on
tiktok.
I mean they have a certain
algorithm that works a certain
way which nobody really
understands yet, but those
videos took off right away.
So views likes comments shares
were immediately high.
Is this your full-time job now
because obviously with this kind
of following 2.3 million
followers you can start to drive
some income with this right?
Absolutely.
A full-time job for me, um
companies, you know.
Whether they‘re marketing mom
products and products husband
products.
I mean, I‘m reached out to buy
all sorts of them through my
manager.
So what kind of future do you
see with this Brittany?
Do you see yourself?
Just continuing to grow is this
going to be a social media
Empire?
Are you hoping to keep it as
sort of like your job That‘s
kind of on the side, but kind of
full-time like what?
Where do you see this going?
Right now I‘m so thankful and
surprised that it has become a
full-time job.
So I‘m really enjoying it.
I‘d like to ride the wave as
long as I can but I know social
media is ever-changing.
I don‘t know that it‘s Taco
always be around or be what it
Pis.
So I do try to Branch out.
I‘m trying to be on the gram as
well and YouTube.
Open to other avenues.
I kind of need to be constantly
changing just the social media
is so I‘m not just strictly
doing toxic mother-in-law.
I‘m doing some like murder
mystery things with like best
friends that are investigating
stuff, you know with tiktok in
my Instagram videos.
Um, I‘m trying to Branch out
trying to do different things
and think about like maybe what
my next phase would be.
Do you ever read any of the
comments on your obviously you
don‘t do that?
I do that‘s a good point because
like as you‘re talking about
other people looking to get
started and if they‘re fearful
and stuff, I would say stay away
from the comments.
You really have to have a thing
in there are people out there
that are out there to be nasty
to give some kind of comment.
I want to get a rise out of you
or have you respond.
I don‘t respond to those at all.
I‘ll respond to all the loving
people that took the time to
write a nice comment or give
advice.
So but I do yeah, I have had a
few tiktoks that have done well
and wow, it is amazing how all
the sudden my large forehead
becomes the focus of the or how
fake my voices or how stupid I
sound.
I‘m like wait this isn‘t about
See why how come there are
hundreds of comments all the
sudden bashing like ugliness of
my face.
It‘s crazy how trolls just jump
in the comment section section
like that.
That‘s avoid it.
at all costs and I read some of
them because I mean when I‘m
scrolling, I can‘t pick and
choose with once I see you know,
and unfortunately some of the
negative ones you see are the
ones that‘ll stick with you
later on even though you‘re like
well that doesn‘t matter or how
I look doesn‘t matter.
It‘s not true.
But like you‘ll still remember
those later on.
Oh gosh, like this person said I
talked to them always talk to
that.
I can help better.
She didn‘t like the way my curl
fell on my face.
I‘m like who cares like it‘s not
about my hair.
I don‘t know.
There‘s always correcting
negative and the bottom line is
they‘re looking at Tiktok,
you‘re not looking at theirs.
Yes.
somebody with three followers is
like you‘re really doing it
wrong lady.
Well, I hope you keep posting.
I‘m excited to keep watching you
and excited for the new
characters that you come up
with.
And yeah, don‘t listen to the
haters.
I‘m gonna be on there commenting
on yours telling everybody how
exciting it is.
And thank you You‘re at the
fresh air and we hope you To
kill it.
We love it.
Thank you so much.
It was really nice chatting with
you guys.
I appreciate your time the nice
having you and good luck with
everything.
We‘re excited to see that two
million turn into five million,
and maybe we‘ll see you in a
movie or something or you All
right, if you want to follow her
it is Miss Britt.
Nicole on tiktok is her main
deal.
You can also check her out on
Instagram and YouTube.
Coming up a look at next week‘s
Florida‘s fourth estate.
Welcome back everyone and thanks
for sticking with us for this
episode of Florida‘s for the
state, but wait to bring you the
story of these pampered pooches
who go out to the farm to relax.
People are paying money for this
to make your dog do some work
out on the Farm. Ginger has done
it.
We‘re gonna feature it next week
right here on Florida‘s fourth
estate.