- Obstacle racing is the fastest growing sport. - Ooh, obstacle racing.
- Jillian: Okay. - Lolo: I just did a race.
Race. Fastest growing sport in America.
- You're talking like Spartan... - Spartan Race,
- Tough Mudder. - Tough Mudder.
- Check, I follow you. - Warrior Dash.
Announcer:
and Tough Mudder
are designed to challenge the mental
and physical toughness of the competitors
through a series of obstacles
such as climbing over walls, running in mud,
and swimming in freezing temperatures.
I've raced in over 60 races.
And since 2012, I've been coaching people
and prepping them for these races.
So, we utilize body weight exercises
kettlebell training, rope climbs,
monkey bar traverses, mobility and skill sets
to provide a unique experience
that hasn't been seen on the market yet.
Randy:
If you can get on board a trend
and ride it,
you're half way there.
How are we monetizing this?
The obstacle race industry
is a quarter billion dollar market.
- Yeah, it's big. - Business is booming.
There's three different ways we can do this right now.
One, a shared studio.
Our second model's a stand-alone studio.
Which has already been done.
I've got two locations in New York.
I've got one in Providence, Rhode Island.
This year alone,
we're on target to do about $700,000.
- To a boutique fitness gym? - Yes.
Jillian:
Our third model is to run classes
in a big box gym, like Retro Fitness.
Okay, so wait.
- Right now you're giving me three. - Three options.
You gotta figure out what your model is.
I like this whole boutique,
I mean, it's working already for you.
Your studios are generating a ton of money.
Focus there.
But why if someone is eager to partner with you
and you're eager to do my program
- and they're excited-- - Trust me.
You need to pick one or the other.
And then you need to know the financials of one or the other.
Jill, let's just say you're right.
Of course I'm right. I'm me.
Alex's business is a startup.
He doesn't have enough resource
to develop two business models
simultaneously.
This is what he should focus on,
the boutique model and make that successful.
All right, guys, so, today's workout is the grind.
All right, we're doing 75 seconds active.
- 20 seconds rest. - Oh, damn.
75 seconds on, 20 seconds off.
And there's very little recovery time
in between circuits.
It's a brutal work to rest ratio.
Go.
- ( claps ) - Pick it up, let's pick it up.
Let's pick it up. Let's pick it up.
Monkey bars.
Quick, quick, quick, quick.
Hips up, now hand over hand.
Keep it moving. Keep your core tight.
Rotate.
You want 75 seconds of those?
Rotate.
Okay. Trying to catch my breath.
Alex:
Oh my god. Alex.
Fourteen pounds, Jill. Fourteen pounds.
- Fourteen pounds? - So, scale it down to level one.
- So, just squat-- - No, I will not scale it down to level one.
Put your pride away.
This guy is handing us our asses.
Ooh wee.
Obi, so you gotta scale it back
to level one, all right?
But not in like a good way.
Scale it down to level one, Lolo.
Is this one or two?
This is one. You're gonna be here...
Pop. At level one is where we start.
Twenty seconds rest, let's get set.
Twenty seconds ain't a lot of rest.
For 75 seconds...
- it's a big... - Alex:
Circuit training is all about
the two to one work to rest ratio.
For example, 40 seconds of work, 20 seconds of rest.
Alex's 75 to 20 ratio is absolutely insane.
Alex:
Give me a high five.
Lolo: Oh, my god.
It's too hard.
I believe you're gonna lose too many people.
I totally disagree with you.
Because, dude. This is an elite class.
And you have to actually be conditioned
- for this, right? - No, you do not.
- It is for everybody. - You have one of the best athletes
in the world doing level one.
- It's the first time she's-- - She's doing level one.
It's the first workout she's ever done.
- Yeah, but time-out. - It's the first workout she's ever done.
I trained two to six hours a day.
I should be able to get in this workout
and go to level three.
And I'm telling you-- You're not listening.
You're not listening to what everybody's saying.
I had to go back to level one,
that's not a confidence booster for me.
I'm a three-time Olympian.
You think I wanna go in this and be like,
"Oh, I'm at level one.
Thank you Olympics for the 15 years
I've been training in my life."
These obstacle races aren't easy.
All right? People have to have mental toughness to get through them.
So, now you're disrespecting me
and saying I'm not mental tough.
Mother-- I will beep out all my cuss words.
'Cause I'm about to go ham. Lord, lord.
- This is one class... - Jillian:
- In seven different classes-- - Big pause.
- ...that we offer. - Listen to me.
Listen. Listen, listen, listen, okay?
Everything is gonna come with feedback.
Just hear it, try to hear it.
I felt like I needed to explain myself.
They decided to really try to go to level three in the epic level,
when they should have been at level one.
It was day one. But I'm very confident.
Because there is no chance I'm going home.