Google+ can be a very valuable tool for sending search traffic
to your video.
Today I want to give you guys a couple tips for using Google+
to really maximize Google+'s full potential in getting you
new views and subscribers.
That's coming up you.
Hey guys, my name is Tim Schmoyer.
And today is Tuesday, which means it's time
to take a look at some online video news from last week
and talk about the implications that has for us as creators.
And a lot of things actually happened in the online video
industry last week.
But only a couple things that are really important for you as
creators to really know about.
And the first one is if you know a couple weeks ago maybe
you remember that we talked about YouTube is changing how
it's doing some advertising here.
And we talked about hopefully that's going
to make more money for all of us.
But the gist of it is that YouTube is selling premium ads
against the top 5% of YouTube channel,
giving some extra bonus perks to advertisers to pre-buy packages
on those channels.
And so now we know actually what those top channels are.
And it's actually the top 1% of Google preferred channels
on YouTube.
If you want to see a full list of all those channels,
it is in a post that is linked up below this video
here on YouTube.
And the thing that's interesting about these channels is
what I mean by top or preferred channels
is not just whoever has the most views and subscribers.
But they actually went through and took the channels
that have the most engaged audiences
and have the most advertiser friendly content
in several different verticals.
And the cool thing about that as a creator
is that apparently you don't really
need to have 16 billion subscribers in order
to be preferred.
Some of these channels actually have much smaller audiences,
but they are very targeted, and the demographic
that they're reaching and the type of content
that they're creating is very advertiser friendly.
So, if you want to be one day maybe included
in Google's preferred top 1%, or maybe you're watching this
and you already are, it's very important
to keep in mind, who is your target audience?
Who are you trying to reach with your videos,
and are your videos drawing those people in, building
a community, getting them engaged and active?
Do they trust you?
Do they know you?
Do those people like you?
And is it very easy for an advertiser
to say yes, that's the type of content
that I want my ads showing against.
As a general rule of thumb whether or not
you agree with it or not, that usually
means eliminating profanity from your channel,
not having any sexually explicit content, drug use, anything
that's violent or graphic, or just anything of that nature.
Advertisers usually don't want to be associated
with those types of things.
So something to keep in mind.
So let's jump into Google+.
I know we've talked about this several times in the past,
and I have told you guys that Google+ is like a gold mine
for views from search results.
Like 40% of the social traffic here at Video Creators comes
from Google+.
In past videos I've also told you that sometimes when I take
one of my YouTube videos that I posted to Google+,
that post on Google+ actually with the video actually
outranks the actual video itself in the search results.
So the 40% statistic for me makes sense,
because my target audience, everyone who is in my target
audience has a Google+ and is active on Google+,
if you want to have a YouTube account.
So the stats make sense for me.
But everyone can, and should, be taking advantage of the search
traffic that Google+ can provide for you.
And in the description text below,
you'll find an article at themoz.com that gives you 10
tips and tricks for how to leverage Google+ when you share
content on that platform.
If you want to dig into any of these and more of them
in detail, check out that link below.
But there's a couple that apply specifically I
think to us as creators.
And the first one is to use headlines on Google+ when you
share your content there.
So when you share your video on Google+, give it a title,
and start and end it with asterisks.
And that will make the text bold.
And then go ahead and write some text describing the video right
beneath that.
Now I think is the best practice,
and I don't have any proof on this--
I'm just kind of speculating here--
that it's probably best if you give it a different title
and a different description in Google+ than you were giving it
on YouTube.
While I don't think there's anything necessarily wrong with
just copying and pasting over the same title and the same
paragraph that describes the video onto Google+,
I think if you really want to take advantage of the SEO
implications of this, it's probably best that you give it
two different titles and two different descriptions,
using the same keywords of course.
But I would probably just change it up a bit.
Another tip is to actually write longer content on Google+.
Here on YouTube it's not uncommon just
to write a couple sentences, maybe a paragraph
describing the video.
And here that makes total sense.
But on Google+, maybe you want to consider writing a couple
paragraphs, or maybe writing entire blog posts or something
to go along with your video.
Google will take that information,
and it's very valuable.
It helps to understand what the video is about.
But also, it can attract more people
that actually want to engage, actually read
what this is about, and then maybe even go
and watch your video.
But for the people who don't watch your video,
they will still then spend more time on your post.
And the more engagement you get around that, the better.
Another tip that MOZ suggests is not just
sharing your videos to the public circle,
but actually tagging individual circles.
And they say that this will then also send a notification
to those people in Google+ letting them know about
your content.
Which is awesome that they let you do that,
but you have to use that very sparingly.
You want to come across as spamming to anyone.
I think the way it works is that you have to have circled them,
and they have had to have circled you.
It has to be like a mutual circle
thing for the notification to go through.
So that's helpful, but still, don't pick off
the people who have circled you.
And then there's also another box
below that is super powerful.
And that lets you send an email notification
to those people as well.
Again, use it very sparingly and only for a very important post
that you really need to promote.
Another tip is to make sure you're using hashtags with
your posts on Google+.
Now most of us are familiar with how these work on Twitter.
On Google+ they work a little differently.
Yes, you can click on it, and it will, just like Twitter,
go to a listing of all posts that have that hash tag.
But Google also uses those hashtags to kind of figure
out what your content it about.
And it can start building relationships
between different hashtags depending
on how different people are using them.
So maybe they using the same hashtag,
but they're using something similar.
And Google now starts to know that these posts are
related to each other.
There are several other really good tips
on this blog post on MOZ's website.
So the link for the whole list in the description text below.
You click that and go check out the rest of them.
One of the things I like to do with Google+ with my video
creators pages is actually circle back everyone who
circles the Video Creator space, because then what I like to do
is once in awhile I will just go to the feed of video creators,
and just see, what are the other people in this community up to?
What are they doing?
And sometimes I'll just plus one stuff.
Sometimes they'll leave a comment.
And sometimes just the act of circling people back,
people are like, Tim circled me back.
That's kind of cool.
So there's a little bit more of a relationship built there.
But especially then when I go back and commenting and posting
on just random people who are in the video creators
community who are out there publishing videos,
I love to see what you guys are doing.
And that's a really good way for me to just kind of see
what's going on without having to subscribe to everyone,
because that's a lot harder for me to go through subscribe
to everyone's channels than it is for me just to circle
everyone back on Google+
The rest of you who have ideas for how you're using Google+
with your YouTube channel, leave those as comments below.
The rest of you guys, if this is something you're interested
in, if you want some other ideas,
see what other creators are doing with Google+,
make sure you go down there and read those comments.
Always really good helpful valuable things down there.
And if this is your first here, I'd love to have you subscribe.
Every Tuesday we do just what you just saw here, talk
about online video news, talk about the implications
it has for us as creators.
Tomorrow, on Wednesdays, we give you guys some tips,
ideas, suggestions, and some training,
advice to really help you guys out.
And then on Thursdays we'll do some YouTube q&a with you guys
as always.
Because I really do believe that a lot of you guys
have messages that could really change people's lives
if the people who need to hear what you have the say
could just find you and hear what you have to say.
So thank you for letting me be a part of helping you guys build
your audiences, build your YouTube channels
and communities here on YouTube.
Subscribe, and I'll see you guys again tomorrow.
Bye.