(inspirational orchestral music)
- Okay. Number 6.
Most important is you want to have a great offer.
Last thing you want. You developed a relationship.
You've now help them out. Now you're ready to do a JV,
and they do promote you, and your offer sucks.
(laughing)
They promote and they've got nothing out of it.
Zero money 'cause your offer is not irresistible enough.
You know what? I send out those emails.
No sales man!
What happens?
You've wasted my promotion. My calendar.
I sent off three emails. Zero sales.
Now what are you going to do?
Mm-hmm (affirmative)
So it's better.
That's why it's better to have approached any of these big
JV partners with a proven offer.
Don't use your JV partners as guinea pigs.
Say it with me. Don't use your JV partners--
- as guinea pigs.
- As guinea pigs.
'Cause they've spent a lot of time, money, resources
building that list, so don't use them as guinea pigs.
I do not use my JV. I use myself.
My own money. My own list. My own traffic. My own list.
Me as a guinea pig.
When it's working, then I approach them.
Say, "Hey. Look at my numbers. Look at my conversion.
Let's do a deal."
Okay. Then they will do it.
I do not want to go to them with a brand new-
"Oh. Here's a brand new thing. I don't know
if it's going to work. I don't know if anybody wants
to buy this stuff. Why don't you promote to your list?"
You'd be surprised how many business owners do that
'cause they're desperate. They're thinking for themselves.
They're not thinking about win-win.
Not thinking about win-win.
So are you JV ready? How good is your offer?
Ask yourself these questions.
Are you on top of customer support?
Do you have a quality follow-up process
to convert prospects into customers?
Is your sales page, your sales funnel,
tested and converting well?
Do you have proof of your own results?
Do you have proof of results from the people
you have helped?
Are you capable of presenting your ideas
over delivering value regardless of what you get in return?
Is your intention first to help others,
not just to make more sales of your product?
If you can say yes to these, you are JV ready.
You are JV ready.
Let me close by just saying this.
A good JV is a result of you being on top of your game
and understanding the nature of relationships.
Understanding what?
- The nature of relationships.
- Which you want to make it a what? Win?
- Win.
- Win-win. And don't use your JV as a?
- Guinea pig.
- Guinea pig. And when in doubt? JVs.
If you want to benefit from this superior form of marketing,
you need to come from a place of strength and awareness
of how things are done.
What? Let me give you the good news because so few people
know how to do JVs well.
When you've got a great offer and you know how to do JVs,
people honestly-
Let me give you an example. I've got this product.
I did a JV with this heavy hitter.
We've done very well together.
Guess what? There are a lot of other heavy hitters
on this guy's list. They can see.
"Oh! So-and-so did a JV with this guy, and he does so well.
Let's-" They would approach you.
"Why don't you do the same thing for my list?"
Because they see how professional you are,
the quality of your product, the quality of your promotion,
your sales funnel, all that is just top notch.
From there you just grew and grew and grew.
It is so simple. Truly, it is very simple.
It's like the old saying,
"Do what you say you are going to do
and do it very, very well."
Does that make sense?
- Yes.
- That's it. That's truly it.
- [Narrator] 10 times your finances.
10 times your business.
10 times your marketing.
10 times your life. Hit the subscribe button now!
(inspirational orchestral music)