hey everyone Lucie Fink here welcome back to my YouTube channel if you're new to this channel be
sure you hit that red subscribe button down below you can join my 250 000 person YouTube family I
am so grateful that we finally hit 250k I did not see it coming it happened really quickly we just
hit 200k a few months ago and this channel's been cruising and it's all thanks to you so thank you
so much for being here give this video a thumbs up if you want to see more videos about content
planning and content creation and now let's just dive into how I plan organize and create my
content as you might know if you are a subscriber of this channel I used to work full-time at
refinery29 when I worked there I was an employee of the company I was a video producer I was a host
and I had a lot of people around me helping me create the content that you saw on their channel
so I was doing my job of coming up with the video ideas and then actually working with videographers
to shoot it and to produce it on the back end with editors but there was also a whole team of people
working with me who were writing the articles creating back-end graphics creating all the
marketing materials that we needed for the show to really blast it out and now ever since leaving
refinery29 and starting my own channel I've had to figure out how to do all of those things by myself
and YouTube is just one piece of my daily job so actually a huge part of my job is run on Instagram
my handle is at Luciebefink you'll see I have over 150 000 subscribers on Instagram that's really
where my platform started growing so even though my YouTube channel has now surpassed my Instagram
it all started on Instagram and that's really where I put my initial efforts and energy and then
led people over to YouTube other people who want to become full-time content creators ask me all
the time how I come up with ideas for my videos how I actually plan and organize my content
calendars and my task lists and you know I didn't take any back-end courses to figure out how to do
this myself I've just been doing it for years and years and I've fallen into somewhat of a system
so now I'm gonna share it with you and hopefully it helps you I do have planners and some notebooks
and I do like to write things down by hand just to stay organized and see things written
in front of me but I will say I'm pretty much a digital planner when it comes to keeping on track
and making sure that all of my work tasks are accomplished so today I'm going to focus on
how I do this all digitally when it comes to my personal brand a lot of things are happening at
once there are a lot of moving parts I have YouTube videos Instagram posts a newsletter
I do brand partnerships and collaborations capsule collections I'm on Pinterest Tik Tok
all the good things in all the good places and I use Asana as my back back-end planning
tool for all of these projects today's video is not sponsored by Asana although having Asana be
a sponsor of mine would sort of be a dream so if anyone from Asana is listening hook me up I would
love to do another full video kind of walking you through everything I do on the back end of Asana
but I'm going to keep it kind of vague for now in case people don't know what Asana is or don't use
it this video is not specifically about that tool it's just about how I keep things organized so in
the back end of that platform I have a whole bunch of projects and inside each of those projects
there's either a board or a list or a calendar based on whatever makes sense when it comes to
Instagram it makes most sense for me to view it as a calendar and I try to be at least a couple
of weeks planned out in terms of what is coming out on my Instagram and that includes feed posts
reels videos igtvs and stories but I do want to call out that the way I plan this content in Asana
does not let me actually see the physical content so this isn't the same platform where I would like
drag and drop photos to organize my grid when it comes to that there are a few different apps that
I like I really like later Planoly and unum not sure if I said that right but those are really
good apps when it comes to dragging and dropping photos to make sure that your grid looks pretty
and that you're capturing the color scheme you want my only issue with all of these apps is that
none of them currently pull in reels or igtvs as part of your grid even though they do live on your
grid so it's sort of giving you a false vision of what your grid looks like but at the end of
the day I have sort of thrown grid planning out the window years ago so I no longer am the kind
of person who sits for hours and plans out this like gorgeous Instagram spread I do think that's
very important for people who are just starting on Instagram but once you have a dedicated following
it's more about the value you're providing on a post by post basis and less about what your
grid looks like on the whole I even planned my Instagram stories out too so even though I do
show up live pretty much every day on my Instagram stories and I talk face-to-face I also do like to
pre-prep some more curated stories in Canva things like polls or a swipe up to my YouTube channel or
a past video I like to every day have some sort of professional looking Instagram story go live that
drives my audience elsewhere and has a clear call to action if you are the type of person who is
sitting here thinking Instagram is my key platform and I really really really really really really
really really really really really want to learn how to grow on Instagram in 2021 and how to build
a dedicated audience on that platform I've got you covered I built an entire Instagram branding
course it's called From Invisible to Unstoppable I created it with my friend Marjolaine who lives in
Germany and the reason I wanted to work with her on this course is because the two of us have very
very different Instagram following levels as you can see I have over 150k she has over 3k followers
but despite the difference in our following level we are both using Instagram pretty much full
time to run our businesses and I think it's very important for people who are just stuck looking at
metrics and trying to grow their following that it's really not all about that number when it
comes to Instagram but it's more about what value you're providing and how you're connecting and
engaging with your audience so we built an entire course about how to build a dedicated brand on
Instagram we actually just added a bonus module all about reels because Instagram reels is all
the rage right now so if anyone's watching this video and it's between November 30th and December
4th 2020 the cart is open if it's outside of that window you can still get on the wait list because
we are going to open the card again at some point in the future but for now get on the wait list or
get the course I'm telling you we've had over 150 people take the course so far and people are just
blown away by how comprehensive it is and how much depth and detail is in there and I just can't wait
to share it with you we worked on it for almost an entire year and it's finally available but
if I am being honest with you YouTube is really the platform where I've been spending most of my
time and my energy so for that reason my YouTube project in Asana is the most robust and does have
the most going on the thing about YouTube and creating content for your own YouTube channel
is that there are so many moving parts you need to be aware of and likely any up-and-coming YouTuber
doesn't want to invest money in the channel yet because it's not making that money so
at that point you really have to start and know all these steps yourself and that includes coming
up with ideas for videos writing out scripts where applicable shooting the content yourself
organizing the footage editing the video and producing it to put it into a nicely packaged
video doing all the seo back-end optimization tags description box thumbnail uploading the video and
then actually engaging with the community once it's live so there's a lot that goes into even
one video let alone people that upload a video a week or sometimes two to three videos a week
so the first thing that's really important for me when it comes to YouTube because there are so many
moving parts for each video is to make sure that I am sort of planned out in advance you might know I
have a video that goes live on my channel every single Friday and although there have been some
Fridays where I've skipped that post deadline I really try my best to upload every Friday at
around the same time showing up consistently is key when it comes to building a brand on Instagram
and getting people to come back to your channel so I do work really hard to have those Friday
videos week after week the major way that I get ahead of the game with my YouTube content is to
always have a list of videos that I'm working on to know exactly when they're going live and to
make sure that at any given time I'm about two to three weeks out in terms of having content locked
and loaded and ready to go live the worst feeling for a YouTuber is when it's Thursday and you have
a video going up on Friday but it's not finished being edited yet or god forbid shot I like to be
weeks and weeks ahead so that I am never running against that clock and I never feel like I'm gonna
miss a posting deadline and this becomes very important when you're working with brands and
you have partners and collaborations and actual paid projects on the line you cannot afford to
miss deadlines some of these deadlines are tied to product launches or specific discount codes that
are only valid for certain windows so you really do need to be prepared and organized and making
sure your videos are going up on time so step one when it comes to organizing a YouTube video would
be the ideation phase this is where I come up with the idea for the video sometimes I've had
an idea that just popped into my head sometimes I saw another content creator that made a video
and I wanted to make my own version of that but most of the time I'm pulling my ideas from you
YouTube commenters so I will go through the comments section on my most recent videos i'll
see what people are requesting sometimes i'll do polls on my YouTube community tab and people will
actually just tell me through a poll what video they want to see and I will try to execute and
make those videos if you are a dedicated follower of my channel you might know that I received
so many comments asking me to do a dad does my voiceover video and a couple weeks ago you saw it
on my channel I think it's incredibly important to listen to your audience and let them feel
involved when it comes to your channel and the content you're uploading that's just a great way
to build loyalty and a community so I'm one of those people who jots down YouTube video ideas
everywhere I have them in my notes on my phone random notebooks in my planner sometimes i'll just
text Michael or have him text me so I can remember but once a week I spend dedicated time taking all
of those ideas from various places and compiling them into Asana into my list of to do videos so in
my YouTube project I have five boards the first board is videos that are currently in progress
then there are to do videos which are sort of like my videos that are up next or on deck
then I have a category for future at-home video ideas and future out in the world video ideas and
the difference between these would be an at-home video is something I can shoot just in the comfort
of my home almost like a vlog style video and out and about in the world videos are videos
that require me to go to a local business or to hire an external shooter and shoot something on
the streets because of the pandemic I haven't shot many of those out in the world videos although as
soon as the pandemic is over I'm hoping to do a lot more of those and then the fifth board is
uploaded and finished videos so as soon as the video is done i'll mark the task complete and
drag it onto that fifth board so as I mentioned whenever I have a new idea for a video i'll pop it
on the appropriate board and then when it comes to actually working on each video as a project
there are a whole handful of subtasks that I need to do for each and every video and because I need
to do these subtasks for each and every video the easiest thing for me to do is just to create a
sample project and I just duplicate that so that every time I'm starting a new video it already
has those subtasks imported and those sub tasks include all the things I would need to do to get
that video from the shooting phase to the upload phase so first I need to actually shoot the video
which includes setting up my camera my microphone my lights and you know the scene to shoot the
sitting down portion like this not every video has a sitting down portion but where applicable I do
that then I have to shoot the b-roll so not every video has b-roll but I do try to get b-roll into
every video to make them more dynamic and creative then the video needs to be edited and completely
locked up and ready to go live if the video is sponsored by a brand the brand is going to need to
see the video and approve the integration before it goes up then we need to pull all the proper
seo so that the video can be properly optimized on the back end of YouTube there needs to be a
description box we need to create a thumbnail I need to actually upload the video onto YouTube and
set it as private once it's uploaded I go in and I do the closed captioning so that there's subtitles
for people who are hard of hearing and then I like to create a series of Instagram stories
usually two to three frames to promote the video once it's live and then of course it needs to
be published and uploaded check each of these subtasks can be assigned to someone and given
a due date so what I like to do is you know go through these subtasks weeks in advance for each
video and actually assign them to the member of my team that's responsible for that task and give
them a due date and here I'm pretty much just working backwards so if a video is going live
on the 30th of a month i'll like to say you know make sure it's shot by the first of the month and
make sure the description box is written by the eighth of the month and make sure it's actually
uploaded and prepped on YouTube by say the 15th so it's basically a lot of project management
it's a lot of looking at calendars seeing when things are due shifting things around organizing
things and just keeping tabs on everything at once for anyone who's an aspiring content creator you
don't have to be using Asana but I would highly recommend getting a planner or using some sort of
content planning tool that is a really great way to make sure you have regular content programmed
out that you're batching it and creating the content ahead of time making sure it goes live
on a set day making sure you have all the assets that you need around it to properly promote that
piece of content and it's just a best practice to use that content on all of your platforms
to get the most usage out of it and give it the longest shelf life there's so much more I could
talk about when it comes to content planning I've learned so much over the years I'm actually
thinking of creating another online course that is specifically targeted at YouTube I've really
been wanting to do this for a while now I want to create a course where I help walk you through
everything from the production you know shooting editing all the equipment you need to the actual
upload optimization YouTube community building all of that so if anyone would be interested in
a course I've already come up with a working name it's called YouTube so comment below
and let me know if you would enroll in Lutube and stay tuned for 2021 because I think it's
probably gonna happen give this video a thumbs up if you thought it was helpful I hope that sharing
my content planning and organization strategy is inspiring to you I hope you use my tips and that
you can start planning out your YouTube content and your Instagram content effectively remember
if it's between November 30th and December 4th of 2020 you can now enroll in my Instagram
branding course from invisible to unstoppable if it's after those dates you can always hop
on the waitlist for our next live launch and I'm looking forward to seeing you next time
right here in New York City on my YouTube channel thanks for coming back and i'll see you next time