So you've designed your logo and it's out in the world.
Now, how do you make sure it gets used properly?
The answer is a logo style sheet.
A logo style sheet is a simple and concise set of instructions.
Considered a source of truth for clients and others.
To see the do's and don'ts when using their new logo.
Most importantly, the style sheet is a visual reference.
Show, don't tell.
There might be some written instructions,
but the focus should be to demonstrate proper use of the logo.
Some companies have extensive brand guidelines that are many pages in link.
Canva has some great starting points for these.
Create a design and search for brand guidelines presentation.
This opens up a blank document with brand guideline templates.
Let's try this one.
This template is a multi-page document
outlining brand details like the proper use
of the logo, tone of voice, color palettes, and font instructions.
This information is very powerful, but in this lesson,
let's make a more concise version.
A single page, the kind of thing someone would pin above their desk.
Using this template, drag relevant template pages into the editor.
These pages contain the go-to rules about the main logo.
We can see rules on spacing and color guidelines, an outline of fonts,
and a very handy do's and don'ts page.
We can use these pages as reference.
But at the end of the document, let's add a blank page.
This will be our logo style sheet now.
It's a process of cutting and pasting our content.
Hold Shift to select multiple objects. Then let's copy.
Go to the style sheet page and paste. Scale objects to fit.
It's time to work on the layout of the style sheet.
Some structure will be helpful.
From the file menu, show margins.
We can show rulers like this and easily drag guides in to
quickly align things on your page.
Next, organize elements in order so the information is logical.
The main logos can be positioned at the top
and scale the primary logo up to create a sense of hierarchy.
These instructions can sit underneath.
We can show instructions visually.
Here, we've used the logo as a reference point and
shown the clear space that needs to exist around the logo.
There is now a neat area of space for the color swatches
and the don'ts can work as a column on the right-hand side.
These don'ts are fairly self-explanatory.
But to make it very clear, a little cross mark
helps to reinforce the rules.
Here's an area for font information.
This should include a description of the fonts and some examples in use.
With a few more tweaks, the logo style sheet is coming together.
Some labels will help identify each instruction.
Let's add a text box, scale it down, and pick a font style that stands out.
Then duplicate the label and position it above each separate instruction.
Fill these in.
With a bit more refining and tidying up,
we now have a simple logo style sheet
that shows the essential information about the brand.
Let's delete unused pages and hide the guides.
Time to share the style sheet with the client.
Use the share button to email the design or share a link here.
This helps set the client up for success
with all the information they need when using their logo.
If they understand how to use the logo and why the rules are important,
they're more likely to follow it
and keep their brand and your design consistent and looking great.