Hey there!
I'm Benjamin from Loves Data.
In this video I'll show you how you can send User ID to Google Analytics with the help
of Google Tag Manager.
This allows you to understand how people engage with your website even if they use multiple
devices.
For example, if they come to your website on their laptop and then later on their mobile,
then with the help of User ID, you can see this multiple-device journey in Google Analytics.
In order to see this in your reports, you will need a way to identify people with your
own User ID - this isn't something that Google Analytics does automatically, so in this video
I'll show you one way that you can begin sending User ID to Google Analytics.
I'll show you how you can do this with the help of your email marketing platform, like
ConvertKit or Mailchimp.
Since we're talking about tracking individuals in this video, I want to highlight that you'll
need to be mindful of the GDPR if you have website users located in the EU.
I've included details in the description below this video.
So now let's get started and take a look at how we can begin sending User ID to Google
Analytics with the help of Google Tag Manager.
// I use ConvertKit to send emails to my amazing community, so I'm going to show you how you
can configure ConvertKit and start using User ID in Google Analytics.
(And you can find a link to subscribe to my emails in the link below this video.)
Once we cover ConvertKit I will also show you how you can use the same technique if
you're using MailChimp.
And you can use a similar approach if you're using another email platform or even a CRM.
Let's start by heading to ConvertKit…
// So that's how you can send User ID to Google Analytics with the help of Google Tag Manager.
I've shown you how you can do this for ConvertKit and Mailchimp, but remember
you can use a similar approach if you're using another email platform too.
All you need to do is pass the ID for the individual as a query parameter to your website
and then you can capture the value of that query parameter using Google Tag Manager.
Once you're sending User IDs to Google Analytics you'll be able to make use
of
the 'User
ID
Coverage' and 'Cross Device' reports.
These allow you to understand how people engage with your website.
You might also want to consider making the User ID available as a custom dimension inside
your reports.
This allows you to perform more detailed analysis of how people with a User ID are engaging
on your website.
Are you sending User ID to Google Analytics?
I'd love to know and if you have any tips you'd like to add, let me know in the comments
below.
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And if you found this video helpful, then please like it, so I know to make more videos
like this.
See you next time!