screenwriting what i used to do is i
would hire
the cheapest worst writer ever to come
up with a short film
and he would write like six pages and
what would happen is
i would get the six pages freak out that
it was so bad and rewrite the entire
short film in about 30 minutes
[Music]
this video is brought to you by email
10k learn how to book meetings with
billion dollar brands and take your
company to the next level
at email10k.com these are some
psychological tips
to stay focused on your goals so what
are psychological tips these are things
that you can do mentally
or sometimes physically changing your
environment things like that in order to
keep you focused on your goals
because everything takes such a long
time
and if you can't stay focused on your
goals over a long period of time like
i'm talking years
if not decades right and i don't even
think i could say decades because i
haven't been working on anything for a
full decade
but the business that i'm in right now
our marketing agency has been going for
six years
i've been pursuing marketing and stuff
around that for like eight or nine years
and i've been able to stay focused
the entire time and what's crazy is i
used to be terrible
at quitting early i even had this blog
post that i wrote back in college
and it was called the 21 day challenge
and
basically what i had done is i had
analyzed
when i quit all of my past projects
because i used to have such a problem
of writing down a goal and then not
being able to fulfill it and i realized
that always around the 21 day
mark is when i would burn out and i
would stop and i'd quit the goal
so the 21 day challenge was meant to
boil
the goals down into 21-day chunks so
that i wouldn't quit that's how bad of
an issue with quitting i had
if i didn't finish a project in 21 days
i would burn out
and never touch it again but that's not
useful for business or life or really
anything
that you want to grow you're not going
to have a successful relationship in 21
days
you're not going to have a multi-million
dollar business in 21 days
you might be able to set the base for
those things but you're not going to be
able to
sustain them in 21 days you need to be
able to stay focused on your goals
in the long term and i tried everything
to fix the not quitting thing
making long lists just trying to push
through it grinding hustling and yet
i would just quit it just nothing was
really working no matter what i was
trying
but now you can see i've been running
businesses for half a decade i've been
doing youtube videos three a week
for six years talk about consistency and
staying focused on my goals
and i've been consistently getting
better at my hobbies art movies
all the stuff that i've been doing in
the background this whole time when i'm
not
doing business all of that has been
improving and i'm still working on it
and it's all still happening so how am i
so hyper focused now when i used to be
so frazzled back then what changed
huh here are four ways i'm able to stay
focused on my goals
that you can also implement if you want
let's jump into it
the first one is hire somebody even if
it's just a small task
if you can hire one person to do even
like one little piece
of your project then the ball is in
their court for these youtube videos one
of the hardest things
for me was not planning the content
not the video ideas it was the editing
because yes i can film a video in 20
minutes 30 minutes
but then i'm not a professional editor
so it would take me two three hours like
the rest of the day just to do one video
and that would disincentivize me to do
the videos because i would know
if i filmed a 30 minute video now all of
a sudden what i'm gonna spend three
weeks on this thing trying to figure it
out
not when there are professional editors
out there that could do a
30 minute video in an hour or two maybe
even less
so i hired a video editor which allowed
me to make videos without having to do
things like
oh what if i want to do a high five with
myself or
turn the screen blue or flip
over in the past i wouldn't do that
stuff because
i would have to construct that in the
editing bay
but with an editor he can do whatever he
wants so
boom videos got done when i got an
editor
to my editor i am sorry this is just an
example
for simple apps which is our suite of
software for shopify
we hired a marketing manager and we
basically took all of the miniscule
amount of revenue
that was coming in from this and
invested it all in a marketing manager
and this month we saw three percent
growth in users we've been growing now
because we're putting it all on somebody
else for x27 it was hiring an assistant
to build our lead lists
so if you take the parts of your
long-term projects that are tedious
or that you really don't want to do and
you hire someone to do them
even if you're underpaying them even if
they're not even the most qualified
person
just get started with hiring somebody
anybody
and that will allow you to keep focusing
on your goals for screenwriting
what i used to do is i would hire the
cheapest
worst writer ever to come up with a
short film and he would write
like six pages and what would happen is
i would get the six pages
freak out that it was so bad and rewrite
the entire short film in about 30
minutes
if i was trying to write it from scratch
it would take
six weeks you know like literally going
from six weeks to 30 minutes
because i'm not having to do the
planning and basically i'm just fueled
on pure adrenaline and how bad this work
is i'm able to do it so quick
you hire a bad designer to design your
website now all of a sudden you see
everything that doesn't work and you can
go into photoshop and design your site
in like 10 minutes
so even if you hire someone bad and you
don't have the money to hire somebody
great
you can still use the adrenaline of
looking at their terrible work
to keep you going i'm going to talk more
about that from a different angle in a
second
the second psychological thing that you
can do to stay focused on your goals
is remember why you're doing this
so for me i want a couple things and
this is why i do the things i do one
is i want to make youtube videos so that
when
i have kids they can watch the youtube
videos and like spend time with their
dad right maybe i'm dead right
my dad died when i was 9 or 10
and i never really got to spend a lot of
time with him if he made youtube videos
i would still watch them to this day
right that was too real it's
like the most real thing i think i've
ever said on this youtube channel so
anyway yeah if my dad was making youtube
videos or had a podcast or like anything
where he could give me business advice
that would be treasured
or my brother who also was a businessman
who didn't make it past
the 2000s right if he had a youtube
channel or he had something
that would just be so valuable so that's
it i'm making these for my future kids
and i think about that and that's why
these are valuable that's why i'm not
going to do like top 10 tips to decorate
your home office right i'm not making
nonsense content
because that would be a waste of my time
your time and the time of my future
children
if i have them or whoever you know like
whoever's watching it who idolizes me in
the future
and if nobody does that's fine too the
content exists either way
so that's one angle and then the other
angle is i see myself as a business
school professor
this is my class this is my job and if i
don't make these videos
you guys who come here to learn or be
inspired or whatever you're here for
you won't get to experience that if
these videos aren't out
i understand that i watch other
youtubers i have relationships with
other youtubers meaning like
people that i watch and feel like we're
friends even though we've never met so i
understand what that's like from a
viewer point of view
and it would suck to you if i just
didn't make any videos ever again
so i'm doing it for you i'm doing it
because i'm a business school professor
and i'm doing it
for my future kids those are three very
strong
whys so whenever i feel like i don't
want to make videos
i think about those three why's so for
your business
think about why you're doing it and try
to find things that are that powerful
that resonate that much with you
if you can't maybe you're in the wrong
line of business and you need to find
something that gives you more of a why
or you need to think about it harder
those things that i just talked about
those three reasons why i make youtube
videos are not obvious
at all they're super personal to me and
they took a lot of soul searching to
even figure out like years
to even figure out why i was doing what
i was doing this isn't something that's
going to come overnight but if you can
find your why
it's very easy to stay focused on your
goals a lot more straightforward at
least
so find what that is for you remember
why you're doing this the third thing is
accept that you won't always be
passionate one of my friends who worked
at a major bank he gave me this piece of
career advice he said
he said don't work too hard at your job
the first few months
because later when you burn out and
you're not so into the job
you don't want the higher-ups to see
your work level go down so it's better
to just maintain that consistent level
so even though you're super hyped in the
beginning
you should pull back a little bit that
way you don't see a steep drop off when
you
get burned out on your work and you will
get burned out now i
don't agree with the first part of this
advice at all i think when you first
start something
or really when you're hyped about
anything you should give your all
at all times you shouldn't hold back
just in case in the future you're going
to be a little burned out
but what i do love about this advice is
he assumes that you're not going to be
in love
with your job every single day but
you're going to have to go do it and i'm
surprised by how many people don't
recognize this in their work i'm not
always jazzed to be an entrepreneur
there's nothing i would rather be doing
i'm not always jazzed to be doing my
hobbies but i do them because i treat
everything
like it's my job and if i don't do the
job i'm going to get fired and so
that allows me to stay focused and move
forward sometimes you really don't want
to work but do it anyway do the work
first and foremost do the work and that
brings us to number four
force yourself to work i see not working
like a
craving like the mind is telling me not
to work the same way that the mind is
telling somebody to go eat
a bunch of donuts or go buy a bunch of
cupcakes or eat a pint of ice cream
right
the mind is trying to get you to do the
wrong thing i don't know why
maybe something to do with evolution but
why would evolution try to make you do
the wrong thing it doesn't make any
sense but like let's say you're in the
store
and you walk in and you just see the
cakes and you're like oh i want these
cakes this frosting looks so good
i can just imagine myself eating this
whole cake and then passing out for the
rest of the day or do you walk
past it and go and grab some vegetables
the brain wants the cake but you know
to get the vegetables just like the
brain wants to play xbox
x does anyone still play xbox just like
the brain
wants to play fortnite there we go
that's modern
just like the brain wants to play
fortnite but you know you need to work
and sometimes you just got to force
yourself to do it that's as simple as
that you want to stay focused on your
goals long term you need to be working
at least every other day if not every
single day so if you don't want to work
you have to push yourself to work you
wake up a little sad drink some caffeine
and force yourself to write even for
like 15 minutes
if you're writing a blog post or build
15 leads into your lead list and send
the cold emails like whatever it is
force yourself to do even just a little
bit of it when you're super down
and that's that because what's crazy is
your lack of passion is the same
as that sugar craving your mind is
tricking you you think that you'd be
better off not working today but
actually
you'd be happier if you did work today
and so you don't work and then you feel
sad
and then the next day you are so sad
that you don't work and then you feel
sadder and
pretty soon it snowballs and now you're
depressed and you've gained
40 pounds and you're eating nothing but
goldfish crackers sitting on the couch
but you're not able to get off the couch
and you just sleep on the couch for
weeks at a time that's not
the life anyone wants to be living all
right so
don't let that happen you got to force
yourself to work so that that doesn't
happen
and i think about that like i'll sit in
bed and i'll think about like
should i sleep in an extra 20 minutes
and then i'll be like well
do i want to not leave the bed for two
weeks and eat a bunch of goldfish and
gain 500 pounds
no so i'm gonna get up and you can do
that to yourself you can change the way
that you think and also go with those
little bits of motivation so if you
wake up and you're like i kind of want
to send emails today
send emails that's as strong as that
feeling is going to get especially when
you're new
so you kind of want to send emails you
sit down to start sending cold emails
like we talk about in email 10k
and as you go through it you're going to
get hyped and you're going to
do a lot more emails than you thought so
listen to those little chimes in your
head of
passion those little bits of motivation
turn into giant motivators once you
start working
and some days you might have to pound
coffee and only do 15 minutes of work
that's fine too
but at least you did the 15 minutes and
the next day you'll do 20 it'll get
easier every time
and even if you just do 15 minutes a day
you're still doing more than the average
person
you're working on your dream for 15
minutes a day like it's your job
most people don't even work on their
dreams at all or if they do it might be
two hours every three years you know
like you're still ahead of them doing 15
minutes a day
and that's the other thing how does your
time turn into money right the other
thing i'll do is
if i really want to play video games i
will think a thought like
is it okay if i play an hour of video
games if that means i make
10 million dollars less when i'm 65
because
i could try to set the stage here to
make a bunch of money or
i could try to get to the next level in
world of warcraft or whatever it is
and yeah on your days off or whatever
play games but if you're supposed to be
working if these are your work hours
you're working
and that's it there's no other excuse if
you're a barista at starbucks
you wouldn't just like not work for two
hours no you're getting paid every
second
so why would you give more respect to
being a barista at starbucks than you
would to working on your dreams
it doesn't make any sense it's almost
like you want to be the barista more
than you want to work on your dreams and
if that's you that's okay but like what
are you even doing on this channel i
thought you wanted to be an entrepreneur
i just i thought you want to be an
entrepreneur as well do you
so to review here are some psychological
tips to stay focused on your goals
number one is hire somebody remember why
you're doing this
accept that you won't always be
passionate and force
yourself to work this video is brought
to you by email 10k
so you don't have a business idea huh do
you want to know what the best business
to start is regardless of market
conditions check out the free
presentation at email 10k.com
we have over 200 students that are
crushing it using this business strategy
even during this time so check that out
email 10k.com
thanks for watching if you want to start
a business check out email10k.com
subscribe for more content like this
check out our past videos
all about sales motivation how to be
your best self how to start a business
etc
we've got hundreds of videos on this
channel that you can check out like this
video to encourage this type of content
leave a comment down below what did you
think of this video is this the type of
content that you want to see did you get
value from this thanks for watching
i'm alex berman