Saying that all of automotive history has passed by this plant
might seem quite arrogant, yet it is absolutely true.
Because in more than 100 years of activity,
the most famous Italian and international brands
have come to us.
Omea was created in 1887 as a company
specializing in the creation of crests
using a particular technique of fired enamels,
that enriches the crest.
It became very popular in the automotive sector,
at the end of the last century, when crests were applied to the car body.
It happened in the most prestigious car factories
for a very niche market.
So, the crests made using this particular method
were very important,
because they were the imprint of the producer,
of the body shop, that had designed that model type
for that specific client.
This particular method is the vitrification of enamel,
that is resistant to inclement weather.
So, it's very resistant, very shiny,
and very appreciated nowadays, almost like an antique item,
even if it's not antique at all.
Obviously, the market's evolution has opened doors to poorer techniques,
like plastic, for instance, that we don't deal with.
But the fired enamel method is still applied to top-range products.
And it's our pride, especially because there are few of us,
almost the last ones to still offer this kind of manufacturing,
at least as it regards industrial use,
rather than jewelry or something else.
We are really proud to have studied the Ferrari brand
for a man who wanted to set up his own stable.
He had already raced for the Portello stable
and had created these four cars,
and he wanted to add his own logo to them.
The briefing and the whole story comes from Baracca's horse.
This briefing led our designer
to create the Ferrari logo.
This is the drawing that led to the creation
of Ferrari's logo.
Gerosa was the designer
and company owner then.
Ferrari asked him to create a logo
inspired on Baracca's drawing.
He then made this.
Ferrari saw it and said he liked it, but he needed to point the tail up,
not down, towards the left, then up here, different from Bugatti.
He wanted a straight line that would fit a rectangle.
And that's how the Ferrari brand was born.
I don't think there's an Italian car company
that hasn't come to our offices or used our services,
even if it's because Omea's plants are strategically located
in an area where many car factories were once based.
Very close to us, there was Isotta Fraschini.
Across the street there was Portello Stable.
We covered Milano Torino,
so, Lancia, Alfa Romeo, Arese
were only 5 km away from our plant.
As well as Maserati.
And we can't forget the great body shops,
because they have made automotive history, like Touring, Bertone,
Zagatto, and Pininfarina body shops,
that would dress up all the cars
for these very big customers
who purchased the mechanical part
but also wanted it to have a personalized look.
Some people would go to Paris to shop for clothes,
and some would come to Italy to have custom-made clothes for their cars,
because that was a symbol of style,
elegance, and was also something more realistic.
We still have the competence and craftsmanship today
to produce crests that are as beautiful now as they once were.
Knowing that...
famous brands like Ferrari and Alfa Romeo
have carried products that we have not only made
but also designed,
and in the case of Ferrari, in particular,
is a reason for pride, because it goes beyond our earnings.
Because we have made something that I can say nobody else has made.
This is very exciting and nice to tell.
We can say, like someone else wrote,
that automotive history has passed through us.