...today I'm going to go through another type of discovery ad which is on YouTube, and they
are also an amazing type of ad. So if you have tried it before, then please share your
experience with me, and I'll share with you my experience as to how I do these, and how
I target these.
So just like Google, YouTube is also a search engine, and after Google, it is the second-largest
search engine in the world. Whenever we have a problem, we go to either Google, or go to
YouTube, so just like you guys have come here to, on YouTube to learn about Google ads,
and digital marketing on this live stream, you will also search for other tutorials,
as well as watching your sporting videos, or entertaining videos, and so on. There are
all kinds of videos in here, and how to videos especially, how to do X, Y, Z. And this is
where you can put your brand message product in front of those people when they are searching,
so there's a real intent in their search. You know if somebody wants to if somebody's
searching for, let's say how to lose weight fast, and you have got a product or a technique
to do that, then you can put your ad in right in front of them, and you will be able to
reach that audience.
So that's what I absolutely love about these, audience, these campaigns. So whenever I do
something new, or different, it's always best to go to the support center on Google, because
they're always, changing, tweaking things around, doing something different, which you
may not know. So I always come here once every couple of weeks or so, and just have a quick
look as to what's been happening here, and if it's still the same as before. I'm on here
on the Google display, Google support center, and I was just searched for the video discovery
ads, and how they work, it says here, you can run on YouTube search results, and watch
pages for both desktop and, m.youtube.com, which is the mobile version, and also on the
mobile app homepage. The ad unit consists of an image thumbnail, and up to three lines
of text, so one headline and two description lines.
Clicking that will deliver a user to either to your YouTube watch page, or your channel
page to view that video, rather than playing the video within the ad itself. So these are
different, but these are not the skip ads, which pop popup before your main video you
are trying to view, these are when you go to YouTube, and let me show this over here,
they've got a nice diagram. So you will find that whenever you see this little orange,
or a yellow button called ad on there, it shows you that that's an ad. What it also
shows is the headline, the description, and also the length of the video, and also the
views. If you have a video which has got 10,000 views, I'm more likely to click on this, and
thinking, Hmm, this is quite interesting, lots of people are viewing this, I want to
know what this is, and it's that FOMO - fear of missing out and you are more likely to
get the clicks. This is also a great way to generate views for your videos, so if your
let's say your video channel is not getting organic traffic, then you can run paid ads,
and paid ads as I've always said, is the fastest, quickest, cheapest, and the most economical
way of getting in front of an audience. Then you have the YouTube video watch page over
there, you can see the ad also pops up, so when somebody is looking and watching that
main video, you can see the ad over there as well, on the mobile homepage, comes right
under the video. And this is, I believe it's the Android, and the iOS, and this is the
YouTube mobile web search, and watch pages, but this is what people will see your ad as.
Okay, so I've got a couple of comments about these ads being tailored for brand awareness,
and engagement. Yes, it's true, but you can also have a direct call to action as well,
I'm going to show you how. Now, see what many people confuse video ads with search ads is
the intent, right? This is, what I'm trying to do over here, is to reach the top of the
funnel traffic, so it will not be as hot as on the Google page, obviously, but then you
are paying many times more for that click on Google, so you can't have it both ways,
right? You want the cheap click as well as the hottest traffic, it's never going to happen.
So what you can do is to get your message, your product, and brand in front of the people,
and have a funnel, and this is where most people don't set up, and don't understand
the concept of a sales funnel. You've got to have a top of the funnel campaign, middle
of the funnel, and the bottom of the funnel, you can't just go straight down to the bottom,
It never does work!