Our brand was featured in Target for Black history month.
People just really love the product.
We were able to hit our first 6 figures, a good 6 figures a year if you will.
Hi everybody, I’m Kim and I’m a wardrobe stylist.
And I’m Keyondra, I am a singer songwriter billboard chart topping artist.
And I'm an entrepreneur.
Jolie Noire means pretty black in French.
Keyondra and I we’re from Louisiana.
We decided to create Jolie Noire so that we can have a space for black women to let our
hair down in fashion.
We are underrepresented, so we wanted to create something that had our faces.
We were blessed to be able to be a part of Beyond Black initiative for Target for Black
History Month last year.
I think the target opportunity really gave us the exposure that we needed.
We were able to hit our first six figure, a good six figure year, if you will.
We were business owners before we had the Red Glasses Sisters.
That business dissolved in a matter of a couple of years 'cause we really didn't have much
direction.
Going into Jolie Noire, we had a little bit more insight.
We were able to pull on the strength of social media.
We’ve evolved and so therefore our business has evolved.
We chose print on demand because, It was something that simplified our lives.
Keyondra, she sings and she travels a great deal.
I do wardrobe styling.
I travel with her and with other clients.
Nobody has the time.
or even the skillset.
We were not interested in learning how to do printing, so we were like, we have to delegate
that biggest responsibility.
So it's really cool to see the machine, to see them in person, to smell everything to
kind of get that experience.
It makes it more real.
It makes our business more real.
It makes us more connected to our business.
The material of the premium products is just really soft.
Whatever graphic is on that design, it comes out looking really crisp.
It looks good.
It looks just like what it looks like on the screen.
Honestly, it's not better.
We've tried other print on demand services.
But, um, obviously they didn't fit us.
They didn't fit our brand.
You know, we're just super happy with Printful and what it is that you guys have to offer,
what you do, what you've done for our brand, and, um, how you guys get behind us as well.
Yeah, the back office, um, for Printful is a lot more streamlined than the print on demand
company that we used and then also the quality is a lot better.
When we were testing out products, we ordered a Printful product and then we ordered the
other brands product and for the same exact thing, the product at the other company literally
peeled off of the piece without wearing it.
That totally weeded them out.
During the pandemic.
Oh.
We were kind of wondering like, you know, what are we gonna do?
How's everything gonna pan out?
Printful sent out a ton of emails and you guys were ready.
It just really helped us to perform even better, to be able to have our printing company.
Sure.
And really helping us to do what we need to do.
It pushed us forward.
It kept our doors open.
Yeah, I did.
Keyondra's really good at social media.
I think it's something that comes natural to her, so I think that's also something that
gets the attention of people, and we both have a streak of perfectionism.
We always like to put forward the best product that we can.
I mean, I think.
What it is, is that people just really love the product.
They really love the message behind it.
And it doesn't matter how many marketing dollars you put behind it or not, if it relates to
the people, if they can really get with it, they're gonna buy into it and they're, you
know, gonna like, support, view, all of that.
We get inspiration from everywhere, from artwork, from, you know, people in our community, people
that we know.
If we see something that's on the runway or something that, like a color, like orange
right now is, Huge.
You kind of incorporate that type of design into our pieces so that it can reflect what's
already going on.
Our bestseller to this day is, our Girl With Hat.
It's very simple but still very striking and powerful and so many women love that particular
t-shirt.
Target obviously loved it as well 'cause they wanted it to be a part of the collection.
I would have to say, our floral prints as well, those are really popular people love.
Like luxurious things and florals, give that ours due anyway,
don't be married to anything that you do your customer or for your product or your service.
They are going to kind of help navigate and guide you a little bit on your journey, and
so it's up to you to decide what to keep.
What not to keep.
Don't have your feelings hurt if they don't like something, or even if something doesn't
work right away.
And we had a design that didn't work before the pandemic, but after the pandemic it flew.
So it was, we put it on sale and then we were like, we were about to take it off of the
website, but it's still there today.
Stay consistent, no matter what happens.
Our industry or just building as an entrepreneur, it could be very tasking at times.
You really don't have anything to lose.
The investment that you have is more time than money.
Printfull has really helped us in that because we have no excuses.