hey guys the clip you're about to see is one of our coaches his name is nick answering a question
that came in from a student and it was what are some other unique ways that has worked for you
that i can use to sell more books and then nick shares a really interesting story of a time when
he used this guerrilla marketing tactic that he shares to sell hundreds and maybe even thousands
of units of a certain product so really excited for him to share this with you it's really awesome
it's something you could use to promote your book sell more books make more money so enjoy
sarah k says i'm on week four and i'm just about to launch my facebook group and email lists i
know we're meant to promote our lead magnet in the facebook group as well as in our actual book i'm
curious though if you recommend any other ways of getting the lead magnet out there to attract
more potential customers for the book launch all right so uh the i guess stepping one step back is
i mean the putting it in the book and the facebook group right that's those are the first priorities
for sure um i've known some other students typically that's that's kind of where i start
with my lead magnets is i'll have it in the book i have in the facebook group and that's pretty much
it because there's plenty of other stuff to do but that doesn't mean that's the only place to do it
i've seen other students very successful actually reaching out to other facebook groups in their
niche reaching out to the admins and the owners of this group saying i've got this thing okay and
i think it would really benefit your audience uh and some people will say no yeah right but
some of them said yes absolutely please share that with my group they've shared it with their group
they've been able to build their email list with it they've already and they they're marketing
guerrilla marketing right to the people that are most likely to buy their book yep right so yes
there are definitely other places to use your lead magnet um some people do blog post right
and you're like at the beginning or the end of the blog post they have the email like hey by the way
if you want this thing and that that lead mag used to have a hook in it just like the title of your
book all right come grab this thing here's the link right nick what do you got to add to that um
you stole my answer no but like literally i think that's that's i love the fact that you mentioned
guerrilla marketing because i'm all about guerrilla marketing um and i made a i made a post
week i think we could probably do a whole theme show around this but like i'll sum it up real
quick and just be super fast with this so i made a post probably almost a year ago at this point um
about this kind of topic like getting lead magnets out there getting your book out there connecting
with people finding customers blah blah it's a little hard right now because of the illness and
limitations on actual in-person shopping and whatnot depending on where you live of course
but there are so many cool ways that you can go about this outside of the online world because i
think as online entrepreneurs we forget that we're actually dealing with real humans not just ones
and zeros on computers right um but like here's a great idea run with it enjoy it if you want
but like make a qr code that will link when somebody clicks on their smartphone
um to your active campaign landing page where people can sign up for your email list
put it on like a little business card and on the business card have a picture of your lead magnet
and like you know maybe a little bit about yourself like on the back or whatever else
like hey if you want this cool lead magnet use this code it'll take you put in your email you'll
get my my free thing and then print off like 500 or a thousand of these business cards have
them with you hand them out to people when you're talking like if people are like oh hey what do you
do i'm starting this new business i'm an author blah blah blah here's my card whatever um go to
your local barnes noble go to the section that your book exists in put those cards in the books
that is genius i've never thought to do that ever don't let the staff catch you because they don't
really like it i mean it's not like it's against the law but like it's a little you know it's punk
rock man um and again i liked it right like this is the world i come from like i come from
rock and roll and punk bands and diy and like back in the day myspace we had street teams and
i actually did this with uh an album my i don't think it was my very first band i think it was
like my third band but like we had this this album nobody was interested in picking us up
nobody would give us radio play i was just like well i don't know what we're going to
do and i had a buddy who was a filmmaker and a genius genius guerrilla marketer and he came up
with an idea like this except what we did at the time if you remember way back in the day
which was a thursday by the way in case anyone was playing along at home yeah so he had this
genius idea of let's do these business cards but instead we're going to use the starbucks logo
and their coloring and their da da and we're going to do the itunes giveaway of the week
and we made them we made these cards look identical to the way uh starbucks cards
looked because back in the day they used to have on their counter when you'd check out these little
cards and you could download whatever the song was or the album that was playing in the store
so we we printed up uh jesus i think three thousand maybe more
and then we made a week oh well it was maybe five days but we traveled from windsor
all the way up to toronto this is in ontario so it's like a four hour drive
and every time there was like a little city or a little town or whatever like we mapped it out
we had all the starbucks that we that we knew of and we went to all those starbucks over the course
of like the next five days and we left like 30 of these cards in each of these little holders
oh my gosh we uh we got an email of course from from starbucks corporate about a month later
going um hey this is brilliant marketing stop it um but we actually we gave away
uh we gave away 1500 or 2000 like downloads and we earned like you know a couple like hundreds of new
fans and then that resulted in a bunch of sales of our album and merch and bookings for shows
so you can do the same kind of stuff with books just get creative have some fun
um you know put your book i don't know if everybody has this in their town but in
calgary it's a really big um in the neighborhoods they'll put up like a little like a post with like
a mailbox or like a birthday room but it's take a book take a book leave a book yeah
get author copies of your books go put it in there with contact information about how to
you know like say hey i'm a local author blah blah blah you know tons of tons of funds i found i love
the card inside of other books in your niche that is awesome yeah yeah and then put that put that qr
code put it everywhere right under your email signature block um put in your facebook feeds
and make sure i mean obviously in the facebook group just put it everywhere so people can see it
um because again the more active you are in your group the more active you are just networking with
people period the more often they're going to see that yep and that gets that gets back to ollie's
thing like be emailing your list every day the more you're in their face the more they see you
just the more top of mind like you know you never know
how often somebody's gonna have a conversation of like blah blah blah blah i have this niche need
oh hey my buddy or cause everybody's gonna say their friend my friend so and so writes books in
that you should look him up ah what's his name or what's his website and then they get home
and and forward the facebook group or whatever you know um yeah it's it's fantastic how things
how networking really starts to work for you if you put in that work and are available for
people and don't be scared of it as my point for sure nice i think we crushed that one
all right all right next one oh oh that was the end of our questions