it's Dr Amanda with straight smile Solutions straightsmilesolutions.com and I've been
wanting to make this video for a long time I mean periodically about once a year I make an
update of how I'm feeling about Align Technology slash Invisalign smile direct Club you all know I
was on the initial start team for SDC I have no ill will against them I know a lot of you do I
don't there are a super super smart team like I I I totally believe in them I'm not saying that
the way they're doing things now is the way I would do it so I'm going to go ahead I'm just
going to lump this all in one video with a bunch of Tricks tips and suggestions you all know I also
help businesses launch grow especially orthodontic businesses that's part of what I do no I do not do
kol's ever ever ever again learn my lesson on that but I am available for hire if you want to learn
about how to launch and grow your orthodontic or dental business but anyways let's talk about some
just free tricks and tips if I were Joe Hogan hey there's my buddy Joe Hogan and me this is about
three four five years ago I don't know I was in Santa Clara they invited me to come take a tour
um to meet with their executive team I know that they picked my brain because half if not all the
stuff I told him I would do they launched so whether it was stuff they already had on the
pipeline or they just took my ideas I don't mind because I gave it to them so I'm gonna
give them more ideas and I'm also going to give SDC some ideas and hopefully their stock will get
out of the toilet because it's pissing up my my portfolio so yes I do have I have some underlying
reasons that I want to make this video come on guys get your your stock out of the toilet this
is absolutely ridiculous what's going on both of you you guys need to be Innovative and I
know you guys have the brains you guys have big brains on your team so use them please
um so I'm going to give you free advice and any other companies that want to compete with
them and want to use my advice hey go ahead I can pretty much tell you that if you use my advice you
will be profitable all right so let's talk about the two business models the way I see them where
they are now so smile direct Club Right started in 2014. as a direct-to-consumer aligner company
they've done some pivoting but for the most part they haven't pivoted enough in my opinion
um now that Instagram and Facebook prices have gone up gone up gone up in terms of marketing
which was how they initially marketed is no longer profitable in my opinion I'm just saying in my
opinion based on what I hear see and know it's their initial business model isn't going to work
the way that they're doing it but what do they have well they've treated over a thousand patients
which I think is super incredible because I remember when we were treating patient number one
um we weren't treating we were working with doctors to facilitate the treatment but anyways
I remember patient number one let's put it that way back in 2014. um but now I mean the
amount of potential orthodontic consumers that they have in their database as well as HIPAA
compliant records showing at least their photos of their teeth is ridiculous I have no idea how many
they have but it must be a ridiculous amount of number there's got to be a value to that yeah so
um there's a value to that and many of these patients never got treated so first of all if I
was SDC I'd spin off into a retainer subscription program I've been saying this for years y'all are
nuts there's a few that are out there right now it can be super profitable I have tons of
content on how to do this I mean this is just so easy no radar Most states you don't even need a
prescription for that you've got retainer Club retainers for Life they're not even run right
do it right SDC could totally do this right it would be like immediate profit boom go do that
and it's not just a one-time thing I mean you have to have clear retainers for life so duh get
it done okay so that's the first thing I would do if they're already doing it I know nothing about
it so they should do it that's an easy fixed to make profit number two they gotta go into phase
one they gotta go into into early early why because early early is so easy early early is
Littles I mean from age two appliances to help your movable tooth pillows to
help stop thumb sucking removable tooth pillows to help stop teeth grinding in kids
um very very easy stuff and these aren't even half you don't even need a scan or impression
for these these could just be done measurements from their app I mean it's so easy uh removable
tooth appliances with eruptive growth positions to help you know little teeth come in straight
to help fix overbites under bites negative over Jets vertical issues transverse issues and little
kids so easy lab fees on those is like 50 to 100 I mean they would definitely make profit off this
and they'd be helping little kids if they can help this is this is what I want to get through
sdc's brain and hey and if a lion wants to use any of these ideas be my guest they're already
in Invisalign first so they clearly understand the littles you know the point of phase one Ortho and
by the way just to decide if you want to learn about phase one Ortho I just launched my phase
one Ortho course you can get it from my website um for our Pediatric and general dentists and
even new grad orthodontists who don't know phase one enough but listen if you take most
okay if you take a really really hard case that you would normally treat at 13 14 15 16. if you
took that case and started early with something simple easy a little bit of expanders removables
um type of appliances to help with vertical transverse you would take a hard case and you turn
it into an easy case that could easily be treated by the regular SDC aligners boom so they could
get so many more I mean they know now that only a certain percentage of adult cases can be treated
with their product right I mean they they give kind of a in my opinion a ridiculously high rate
I mean when I talk about treated I mean treat it ideally with a perfect outcome not an alternative
outcome not an approved outcome not an answer only outcome I'm talking about perfect they could now
be all about yes we still have that anterior only no attachments no IPR type of
um alignment it's still there if that's what you want but we also do perfect how you fix the bite
problems when they're little kids with many different appliances this is not a liners okay
well you could do aligners but we'll get there later you'd obviously have to expand the Arches
first and then do your phase one aligners but pretty pretty awesome stuff that you could do
that knock the hard stuff out of the way when they're Littles and then they still have that
patient for a second phase phase two when they get older as teenagers that you could treat with the
regular SDC aligners which is so awesome so the basically going to get two patients for just one
because they're already in their database right that's and then you've got a third stage later
which is the retention subscription program now they get three patients out of one patient all
low prices you know low fees because there's no reason you need to be charging exorbitant fees
you don't need to charge seven thousand dollars a case you're charging a thousand for the first
one their normal 1900 for the second one and 500 for the retainer subscription program or whatever
so yeah so now the revenue is about 3 500 ish if I got that right instead of seven thousand
so it's still a great deal for the consumer and that's how you Market it that's exactly
what SDC should do they would totally get their stock out of the toilet if they did that um and
not to mention they they need to beef up their partner program make it a little bit more like
candid Pro they need to get ahead of what I have a feeling a line is going to be doing this year
um and really get that partner program out of the toilet and they need to start taking perfect so
if their treatment program is only answer only no attachments no IPR they need to Pivot okay
work with my with my uh my team at Global my white label companies that do ideal they can do elastics
they can do IPR they can do attachments have that facet like uniform teeth be like uniform teeth I
literally just published on uniform teeth and their prices are so high all you have to do is
be same business model for your for their other tier they're still going to have their their same
OG program but they're going to Pivot off in more directions so that they can take more pieces of
the pie right so have a business model just like uniform teeth so I'm going to give that piece of
tip to both a lion and SDC I'm going to see who's smart enough to grab on it align similar tips
obviously one thing that they have going for them is that they are going into first treatment
um pretty aggressively I actually really really really love invisible um the ma product I really
do what a line needs to do come on guys you guys gotta launch I know you have the patent on this
you guys got to Launch your expander clip-on and I just met with another company that's based out
of Japan and goodness well I'm blinking on while I'm talking I'm going to look it up on LinkedIn
what the name of it is they have an aligner that has Clips where you can put in a Schwartz expander
okay so I I for such a long time I've wanted the ability to be able to do both expansion I'm not
talking about tipping and Arch expansion I'm talking about skeletal expansion I wanted to
be able to do skeletal expansion synonymously synchronously with in a liner so right now if
I'm going to do a removable expander I can't do it because it has clasped right it has ball clasp it
has Adam's clasp it has an anterior labial bow for retention right so I can't do it the same time as
an aligner so that is standard of Care standard of care is to do your expansion first do your
skeletal expansion in a growing kid or a team so that you can get the airway benefits you can get
the the palatal benefits you can get the ability to put your tongue at the roof of your mouth we
can maybe what if we have a tongue thrust right what if we have a thumb silicon habit I want to
be able to do appliances the same time as a liner treatment so I mean this is super super critical
um to be able to do that so I know that there is a patent that a line has because I love to
look through their patents and they definitely have some type of patent on that in the U.S but
there also is a company that launched in Japan that is now going into the US and I've had it
out with them a couple times on LinkedIn so I feel comfortable telling them I gave them my ticks and
my tips and tricks and the CEO was kind of rude so she actually just wrote back to me today so
the company is called Sheep medical USA now the CEO in Japan was very very nice let's see if I
can find her name her name is uh Dr Maki ujji she was super smart she's an orthodontist she
got it she says yeah um she wrote back to me I see your point I've been practicing orthodontist using
bioprogressive technique I treat a lot of growing patients I would be really interested in trying a
new method but I have to follow the rules and the rules and regulations that the CEO and the US her
name is Leah Ella Meyer they're insane if they honestly have some type of patent on this they
absolutely need to launch it in the US and be able to do this because if we can synchronously
expand and use habit Appliance the same time as an aligner whoever does this is going to get
every single orthodontist and pediatric dentist to sign up boom I would be signing up tomorrow that
is exactly what I need and you know I've looked into creating the patent on that and it looks like
enough people already have their toes dipped in it it's not worth the legal battle trying to launch
it first so I'm gonna let someone else launch this and then I'm gonna help grow it because this is
exactly what people want you need to give people what they want you need to find the pain point and
this is definitely a pain point so yes a line I know you have some type of patent on this get it
done launch the product okay because that is what people want if you can launch that product again
whoever can grab the phase one patients first they now own these patients because they can create you
know just like Invisalign has an Invisalign first price point in Invisalign second price point and
they haven't launched the retention subscription model either but if they were smart they would
so and and then they they lock it in if you do first treatment with us then the second
treatment will be much much lower so yeah we'll see who does it first now of course a lion also
has their new patient-facing app their new doctor-pacing app they have all they also
have a lot of patient contact information and data and you do when you use the app you do give away
a lot of Rights not at all the quantity that SDC was SDC has so I know SDC has the has the leg up
um they both have um tracking apps I think sdcs is better than a lines Alliance is terrible in my
opinion their tracking app is due to compared to like in hand down or dental dental monitoring I'm
sorry I really really don't like a lion virtual um I think SDC and give another tip they should
launch their their and I'm friends with the with the people in hand Dental so I mean I'm I'm just
giving tips you know if they listen to this you guys I'm not trying to tank your business but
sdc's tracking app is good you know it's really really good if they could scale this even to other
doctors who aren't using as SDC partner Network that would be another way to make profit and the
line two they could fix their Invisalign virtual which is bad and clunky and they could scale it
to other doctors so that's another Revenue stream besides the um Invisalign first habit appliances
expander appliances or sensors retention subscription program there's so many different
ways they could do that but if I were a line I would totally be capitalizing off the whole direct
to Consumer Network and there was a company that started like maybe four or five years ago called
is called bid my smile smile bid I don't remember what was called anyways it rebranded into smile
snap which is now a virtual console type of app that whole bid my smile concept was smart trust
me I tried to run with that one as well where you basically if you have all these potential
consumers you let them collect the data okay they may not have x-rays just the data
they can get you know contact information here's what my teeth look like and you let
orthodontists in their area go ahead and create a custom treatment plan even better if you could get
the scan so they could work up a client check this is what I'm getting at because I have so
many consumers that contact me and they're like oh this is so annoying I have to go travel around
to get various quotes and and I want to see the clinch tracks and everyone's doing it differently
they would love to be able to just put it up you know and let different doctors create take their
you know take their time out to create an ideal clinch check and they can pick the treatment plan
they like best without even having to get out of their chair there are plenty of consumers that
be willing to pay a price for that and to commit to that up front and I don't know how that works
because I know you can't sell a patient data or anything like that but I'm sure there's a
way to work this out and I think it would be very easy for either a line or SDC to do that
um I mean getting a scan is easy I think it was a matter of time before I mean there
there are scan shops and kiosks that are in malls nowadays where you can you know get a
treatment plan and stuff like that but if it was more of an open system where you could
export it to whatever doctor you wanted um that would be absolutely amazing so you get compare
multiple dream plans almost like carvana or something like that you know when you
go to sell your car taking the haggle and this dress out of picking an orthodontist
incredible so either either company could totally do that it would just totally change just the
whole picking an orthodontist experience it's something that consumers hate if you think that
they like going from office to office sitting in getting a treatment plan they hate it moms are
busy now dads are busy now young adults are busy now they just want to get their data put it up you
tell them what they need they'll pick the right person based on the experience and the price point
boom so anyways that's all my suggestions for both align and SDC I'm sure that this
is going to be a very popular video and let's put it out there and whoever wants
to use it go for it all right and again these are just my opinions all right thanks so much