Welcome to the last part in this series - now, let's talk about the mindset that might help,
to have to face these situations.
I have learned that from my mentors, and just wanted to share it with you here.
In the previous two videos, we saw some techniques on how to tighten the security and raise walls
around your course videos.
We all know that - there is no Good news or bad news but only the thinking makes it so.
I have both good news and a bad news for you and it depends on which angle you see it from
- So, I will leave the choice to you.
News # 1 - First one.
People will steal your content, and we cannot stop that completely.
We can only appeal to their common sense, dignity, and self-respect by expressly forbidding
the shop-lifting of your videos without permission, in your terms of use page, copyrights page
and other legal-talk documents.
The reason protection doesn't work 100% is because, at a minimum, your end-user, THE
VIEWER can use their phones to record their computer screen or use a screen recording
software, or take screenshots, or any other tool to get the content - so it's worth repeating
here - that no protection setting is going to work 100%.
Please remember that.
As soon as we upload something to the internet, we must remember that if someone wants to
get hold of the content, they will get to it somehow.
That's the big trade-off on the internet.
News # 2 - Second.
There is no way for anyone to gain access to your course without purchasing it from
you.
A vast majority of the People out there are decent and honorable, they are the ones who
would love to learn from you, enrol into your courses as students and might as well have
already paid you for what you have offered.
My main aim to make this video series is to help educate creators and also as a reminder
for myself, to safeguard our hard work to the best extent possible, and know when to
stop obsessing over this - so as to have the right mindset when it comes to creating premium
content to SERVE our audience and to SHARE OUR KNOWLEDGE with others.
And THAT should be where our primary focus should be.
So please don't worry and fret over the 100% content protection and that just makes us
lose sleep over the actions of a few percentage of people, when there are millions of people
who genuinely support and are eagerly waiting to learn from what you have to offer and teach.
That's the section of people, our supporters, fans, followers, tribes, on whom we want to
focus more of our valuable time on.
However, just make sure you take care of the reasonable security settings we saw in these
videso, so you would have at least taken a few steps to safeguard your creations and
make it a little bit more harder for anyone to get indirect access who have not paid you.
But a point to reiterate here is that the course pages are never indexed by search engines.
The content pages with videos are only ONLY available to your students who have enrolled
AFTER paying you the course price you have set.
So, when we speak of providing value, that's the mindset with which we are looking at this
whole thing about online teaching.
Providing value for money, regardless of the knowledge that we know someone somewhere is
going to misuse our content.
Here are some best practices to always follow while creating content:
Watermark your videos with your logo, or show your face while talking and name on the screen.
The name can stay for the entire duration of the video in a subtle way without disturbing
the viewing experience.
Add a visible link to your copyrights notice - so the possible future content pirates can
at least see that warning on what they can expect if they choose to pirate your content.
Next, as we saw earlier, you could send a DMCA notice for taking the pirated content
down.
Here's a related great article from Thinkific that outlines 11 ways to protect your Intellectual
Property in your Online Courses.
I really liked the 10th and 11th points.
To quote from that blog post, "don’t hold back all of your knowledge and stop all of
your millions of potential customers from hearing it, just so that a small handful of
people can’t get it.
" "People can copy our words, our writing, our
ideas and our services, but they can never BE us."
"YOU are the biggest trademark of your IP, so although we need to keep half an eye open,
don’t let the fear of your IP being copied be a barrier to you changing people’s lives."
If you found some lines repetitive in this video, especially about the creator's mindset
to upkeep, that's intentional because it's important and I wanted to purposely repeat
so as to reinforce that.
To end this video series, I highly recommend these resources which might help you.
1.
Please listen to this podcast episode as a reference where copyright infringement is
discussed in detail with an attorney.
It has rich content that discusses points such as "At what point your online content
(such as a course) is copyrighted" and how to protect your online content with the digital
millenium copyright act, and much more.
2.
Also, watch this video message by Marisa Murgatroyd, where she beautifully delivers a message on
this very topic.
3.
If you want to hike it up a notch further, and go the legal way, here's a video that
gives some suggestions.
4.
I haven't covered Vimeo settings in this video series.
Check out this video that shows a setting for videos hosted on Vimeo.
5.
Finally, here's a technical walkthrough of how to Protect Your WordPress Videos From
Being Downloaded.
Now, I hope you liked what you saw and believe learned something out of this series if so please 'like' this video
- it can help YouTube to take this to more people in need who are in this situation.
Please also feel free to share this with anyone whom you know have gone through this situation,
or unfortunately is going through this situation right now, where their video contents or courses are being copied by others.
Thanks for watching.
And I wish you all success with your video courses.
Keep creating because your victory is just around the corner.
Thank you, bye!