Hi, I'm there Derek Johnson with to tatango.com.
Today, I'm gonna be showing you how to customize a message with subscribers information within
the message itself.
And this would be a mass, either SMS campaign or MMS campaign.
So, first, I'm going to select the campaign.
A campaign is a list of mobile phone numbers that I want to send mass text messages or
MMS messages to.
Once I select the campaign, you're sent to the dashboard.
The dashboard includes a lot of information about how the campaign is doing at that exact
time.
I'm gonna click "messaging."
I'm gonna select "new message."
As you can see here, I can toggle between an SMS message or an MMS message.
For this example, I'm just going to use an SMS message.
That's 160 characters and that's all.
An MMS message, on the other hand, has a subject line, has up to 500 characters of text, and
then allows you to upload an image, a GIF, a video, a vCard, they're pretty cool.
But for simplicities sake, I'm going to stick with the SMS message.
Okay.
So a regular SMS message to my subscribers.
Now, this example, I only have two subscribers but you could imagine this could be 200,000
or 2 million opted-in subscribers.
I'm going to type out a message and let's start with the business name here.
Save 20% off when you use the code "TXT20."
Okay.
Pretty simple message.
What I want to do is, because this is not very personal, I want to customize this message
to each subscriber.
So, what I'm going to do is I'm going to use our merge tag feature.
So, I'm going to say instead of this, I'm going to say, "Hi," blank, and then a comma,
and I'm going to select the merge tag feature.
And as you can see here, there's a bunch of information about my subscribers that I can
actually insert into the message.
Now, if I insert some subscriber's information, it's going to be unique per subscriber.
So, my name is Derek.
Everybody is not going to get a message that says, "Hi, Derek."
They're going to get a message with their name in the message.
So, let me find "first name" here.
There it is.
And as you can see, it's been inserted into the message.
We have a nice little preview over on the right-hand side here.
So, just to make sure I've done this correctly and to make sure that all the data has synced
correctly, I'm gonna select "View Dynamic Data."
And essentially is going to allow me to toggle through my subscribers and look at what they're
going to see on their own mobile phones.
So this mobile phone, his name is Alex.
And as you can see, it's replaced the merge tag for this mobile phone with the name Alex.
Now, just to make sure this is working correctly, I'm going to go to my next subscriber.
Again, different phone number and different name.
This is myself, this is Derek.
It has been replaced, this merge tag has been replaced with my name.
So, Alex, and Derek.
And if you have tens of thousands, hundreds of thousands, even millions of subscribers,
you can manually go through all of your subscribers just by clicking left or right and going through
your subscribers, just to make sure that the data aligns and everything looks correct.
Now, by doing this, you can not only increase the results of your text messaging campaign
because making anything personal will increase the results, will increase the click-through
rates, or people actually opening it because if they see their first name in the start
of the message, there's a higher likelihood of them opening the message.
So, if you want better results, look at merge tags when you're using Tatango and insert
information about your subscribers into the message to increase the results of either
your SMS messages or your MMS messages.