MALE SPEAKER: Welcome to Selling Cars with Google 102,
the second in a series of educational videos created
specifically for car dealers.
This presentation was put together by a team at Google
that works with car dealers across the country.
We've seen, firsthand, how Google can help you sell more
cars and trucks while saving time and money.
We want to demystify how Google can work for you.
Selling Cars with Google 102 is focused on
local business ads.
More and more people are using the internet to find local
businesses, get their phone numbers and addresses, locate
them on the map, read reviews, and visit their websites.
Google can be a powerful tool for finding local information.
If a Google user's search term suggests they are looking for
local business listings, Google will provide results
that include local business listings layered atop a map.
This provides a fantastic opportunity for businesses to
reach engaged internet users through geographically and
contextually targeted advertisements.
Local business ads are an format option for advertisers
to promote specific business locations.
These ads are associated with a listing on Google Maps, and
they are targeted by keywords and geographic areas.
This ad format can allow car dealers to reach local car
buyers while they are searching for nearby
dealerships, and generate leads through a rich
interactive ad that shows car buyers exactly where their
store is located.
When local business ads appear on Google Maps, they include a
highlighted text ad in the sponsored links section of the
maps search results.
They also include an information window that
expands when users click on its map marker.
Ads can also appear on google.com and our other
search partners as text ads with an additional fifth line
that specifies the city and state of your business.
Car dealers' ads will stand out and be identified by
either including the standard automotive icon or by
uploading a custom icon.
Local business ads can automatically target car
buyers based upon their location.
Using their IP address, or the address assigned to their
internet connection, we can determine where a user is
searching from to provide the most relevant search results.
For instance, two different local business ads appear for
the terms plumbing supply, based upon the location of the
person searching for this type of business.
When the search is conducted on Google Maps, the IP address
of the search user is not considered, because they've
already identified the geographic area
they want to search.
So two viewers in two different locations would see
the same results because they've specified the area
they're interested in.
There are several ways car dealers can benefit
from using local ads.
This is an opportunity to reach users looking for
businesses near them, or in a specific area.
Users will not only see that you're out there, but find out
exactly where you are.
This is also a cost-effective opportunity.
You only pay when the user clicks through to your
website, and you get to determine the price you're
willing to pay.
All of the times that users see your ad but don't click
are completely free.
This means that car buyers will become both online and
offline leads by either clicking through to your
website or simply finding out where you're located.
This concludes Selling Cars with Google 102.
We hope you found this presentation useful.
Our next presentation, Selling Cars with Google 103, focuses
on search and display opportunities with Google.