Hi, my name is Derek Johnson, founder, and CEO of tatango.com, the leader in mass political
text messaging software. So today, I'm gonna walk you through that software,
show you some of the features and functionality that we offer. If you want your own demo though,
go to tatango.com and just request a demo and someone will be contacting you.
All right, let's jump right into it. This is a demo account for a political group. So on this
page, you can quickly see kind of how your list is growing, how many messages you're sending,
how many subscribers you're getting, and how many people are unsubscribing from your SMS campaign.
I'm gonna go to Messaging. This is where you can see all of your sent messages. These are
the messages that you create in Tatango and send to your opted-in SMS subscribers. So I'm gonna
go and look at the report for this one. As you can see here, you'll be able to see the message,
you'll be able to see all the statistics for the message, the cost, the mobile carrier breakdown,
and then at the very, very bottom, you can see if anybody replies to that message.
Really great feature about Tatango is all of the data that is collected by Tatango
for your SMS subscribers is always available to be exported with the click of a button. So
if I go to the very, very bottom here and I just click Generate Message Replies Export,
I can actually download all of these replies.
Same with here, I can generate the message export. I can do this with my SMS subscribers.
All the data that we have at Tatango is your data. So you can download, at any time, to a CSV file.
All right, let's go to Sent Messages. And here, you know, I'm going to quickly go through a
lot of this stuff, but you can go into your scheduled messages, you can go into your drafts,
you can export all this information if you want as well at the very bottom.
I'm going to click here, New Message.
All right. So, here's where you create your mass text message. And that message can either
be an SMS message or an MMS message. SMS messages are 160 characters, very simple,
160 characters of plain text. MMS messages are much more complex, and people get a lot
of use out of MMS because they are so interesting to look at and people love receiving them.
Why? Well, they include much more stuff than just plain 160 characters of text.
So within an MMS message, you have the subject, which usually is bold on a phone,
it's at the very, very top. Then you have the message body, which can be up to 5,000 characters
of text. And that can be emojis, that can be bold, italics, whatever you want in that text.
Then the best part, I think, is you also get to include media in that message. So that can include
an image, a video, or even a GIF. So great options for, you know, looking to engage
subscribers rather than just sending them plain 160 characters of text.
All right. So what I'm gonna do is I'm going to just kind of mock-up a message. So I'm gonna say,
you know, Donors Needed. That would be the subject line. And as you can see here,
we have a nice little preview. Now you can include all kinds of stuff in your
subject line. You can include merge tags, which, you know, could be the phone number,
the person's first name. So you could say, you know, something like...
And my name is Derek, so it would say,
when I get the message, it would say, "Derek - Donors Needed." Pretty cool.
Then in the main body, I get up to 5,000 characters. I'm not gonna use all 5,000 characters
right now, but I'm just going to type out something, donors needed, you know, click here.
And I can shorten a URL, which will tell me how many people are clicking on that URL,
so right there, and I can include merge tags.
So, you know, thanks. Let's see, and let's put a little exclamation. Thanks Derek!!!
And then the best part is, and again you can do 5,000 characters here so
put as much text or as little text as you want,
I can upload here any kind of image, video, or GIF. I prefer GIFs. I think they're really cool.
They look like a video, but they're really easy to create. This one's a simple image.
Fallback is the SMS message they'll get if they can't receive an MMS message on their phone.
That happens very rarely nowadays, but it does happen sometime, less than 1%.
So what I usually do is just kind of copy this, but they would not get the subject line, they
wouldn't get the emojis, they wouldn't get the image, so it's a different experience for them.
Now, if I go down here, I can quickly send a test message. So this is great. I can send
a test message to myself, I can send a test message to the entire team, whoever I want.
You can customize that. I can also click here and click ViewMergeData. When I do that, it will turn
the merge tag here into the actual data for each individual subscriber. So I can flip through and I
can see, oh, that doesn't look right, or oh, that does look right. And then continue on my message.
Okay, I'm gonna go down to the very bottom here. So there's a couple options. I can schedule a
message. I can send the message now. So when click Send, it just goes out to everybody,
or I can schedule it. So I can schedule it, let's say, for, you know, 7:45
p.m. This would be on Saturday. Now, really cool feature here is I can send it based
on my timezone so everybody in the United States gets it at 7:45 p.m. Pacific Time,
or I can click My Subscriber's timezone. This is really great. So if you want in every timezone,
your subscribers to receive it at the exact same time in their timezone, not your timezone, this
is a great feature. So you can choose whichever one you want, again, fully customizable by you.
You can also go in here too and set things like you could schedule a message instead of at any
time in the future, it could be after an action, like after someone opts into your SMS list,
I want to send this message. I'm going to keep it really simple. I'm just gonna say On Exactly.
Then I can go down here and I can select who do I want to receive this message. First option is
Entire List. This is five people. Now, most of our lists are 50,000 people, 500,000, millions
of people. That's why people use also segments. So I can go in here and I can build a segment. This
essentially limits the amount of people that get the message. So I can go in here and I could say,
you know, Gender is Male. And maybe, you know, US State is, let's say, California. And,
I don't know, let's do Email Address
contains, you know, gmail. Maybe for some reason you want to, you know, send a message, an SMS
message or MMS message to the people in your SMS list that have an email saved and they use Gmail,
they're from California, and they identify as male. So you can build these segments. I've seen
segments with 20, 30 different kinds of variables here. It's up to you. You can also
create custom subscriber fields. So you can build segments based on whatever information you have
about your subscribers as well, as long as you import that information into Tatango.
And then you can quickly go down here. You can save the name. I'm gonna say like, donors wanted.
This just for me. Only I see this and my team. No one else sees this. And then I can click Schedule.
And the minute I click Schedule, it'll either will schedule the message or if I click Send Now,
which is up at the top here, they'll send the message immediately. So pretty cool.
This is primarily where the majority of Tatango users hang out, creating the message,
segmenting it, scheduling it, and then clicking Send.
So some of the other features that we have,
Subscribers. So you can go in and see all of your subscribers here. Then you can also export those
subscribers, as I said before, at any time. You can also go in and view each subscriber
and you can see all the information about them. You can see their messages,
everything that you've collected about that specific subscriber.
That's pretty much it.
There are a lot of settings, there's a lot of customization. Our onboarding team usually
helps clients set up all these things. But the good news is, is once you set up these things,
like what happens if they reply "Stop, Help," customizations with the campaign names,
there's all kinds of different things, connecting your API with donor management platforms,
all those things usually get set up at the start though. And then once actually you start using it,
the majority of the time is spent really on the messaging and the New Message tab.
So relatively simple, shouldn't take more than 5, 10 minutes for you to create the message,
schedule the message, and send the message. And then you check back in to see how it performed.
So that a quick demo of Tatango. If you have any questions or you want to see your own demo,
feel free to go to tatango.com, just click the Schedule Demo link.
And you can schedule that with one of our sales reps. Again, my name is Derek Johnson,
founder and CEO of Tatango. And this was a quick demo of the software.