- One of the mistakes
that a lot of online entrepreneurs and marketers make
when it comes to growing their revenue online
is they're always looking for tactics and gimmicks,
meaning like, what is the latest trick, right?
What is that little script that I could use,
or what is that one little tool, what's the plugin?
Now, tactics are important in some cases,
but very often what prevents you
from growing your revenue online,
they're not actually tactics,
because tactics change all the time.
What actually grows your business is strategy.
What is the right move that you need to make?
What are some of those strategic moves,
the strategic thinking that goes behind the moves?
That's what grows a company.
And very often that requires Little bit of thinking.
It requires you to kinda think a little bit deeper.
So in this video, Jeremy is gonna share with you
the three strategies to grow your online revenue.
Enjoy.
- Guys, you guys gotta check out this fountain.
This is probably the weakest fountain I've seen,
but it's here, it's here at the first part of the property,
and you know, you can see it clearly is lopsided
and only drips on one side.
When I say it's the most pitiful fountain,
I mean, it don't even, like can you show 'em that?
That might be like a centimeter.
Also got the sun here in Florida
that evaporates all my water,
so I gotta fill this thing back up,
and I figured what's a better thing to make this
worth something to do besides telling you
how to make more revenue
and increase the ability to get more customers online
for what's working today while we do this, okay?
There's a lot of things that you could do
that make money online.
And there's a lot of people who can give you advice
on how to do these things,
but you need to make sure that you're getting counsel.
Counsel means it's coming from people
who actually do it themselves.
So I ran a marketing agency now
for almost the last six years, more than five.
The main businesses that we've helped hands on ourselves
are personal brands, like people sell information products,
author, speakers, you know,
those kinds of personality types,
get to seven figures a month.
We've done that seven times.
We've taken 42 people to six figures a month.
In that process,
we've consulted all different kinds of industries
for what to do outside of who we help ourselves.
We spent several hundred thousand dollars a month.
We make people money on that every single month profitably.
We worked a lot of big people.
So I'll tell you the first strategy,
I call it horizontal funnel scaling.
This is actually an accidental strategy
that one of the funnel guys I worked with,
his name is Ty, he was giving me some slack
on one of these funnels that we had,
it was pretty low quality.
We were trying to update a bad-looking funnel.
You know, this funnel in particular just had like a BSL
and an application on it.
We wanted to do something
as simple as just kinda restyling the page,
and also, whoosh!
And we wanted to add some testimonials to it,
just to give it more life, you know, make it convert better.
In that process, I was doing the ads,
he was doing the funnel.
He created a beautiful funnel,
and when I went to relaunch the new funnel,
I forgot to turn off the old one.
It's actually ended up benefiting the business,
because both funnels contributed
to more daily applications coming in,
which turned into more daily sales.
Fast forward to today, that same client
that I'm referencing in this case,
they have seven versions of an application funnel,
all which are to produce applications and sales
for the business on a $5,000 product,
but there's seven versions of that funnel now,
all with just slight modifications in between.
I've since taught this strategy
to a couple thousand of my students
who have paid me over the years,
and we call it horizontal funnel scaling.
We've seen it successful in e-commerce stores,
like let's say you got a successful product page,
and you're selling an e-commerce product.
You can duplicate that specific product page,
make some minor changes to it, and run traffic to both.
It's not necessarily an A/B test,
'cause in an A/B test, you'd wanna shut off the loser.
Both should end up contributing sales profitably.
And if that is happening,
there's no need to shut down one version or the other.
There's actually an incentive to create a third variation,
and a fourth variation, and a fifth variation.
As long as the new version of that funnel,
for whatever it is, an e-commerce product,
getting leads, it could be anything, duplicated out,
as long as both are producing sales profitably
make a third, make a fourth,
we call that horizontal funnel scaling.
Such a simple and easy strategy.
And you'd be surprised at how easy
and high-producing that specific strategy is.
Another really good strategy,
so a lot of the times we come into businesses,
and we're always shocked to hear
that they had a lot of success,
and then that success seemed to dry up.
And we usually try to initially find out like,
well, what were you doing that worked,
and what are you doing today?
And a majority of the times, what did work for them,
they just kinda stopped doing along the way.
They stopped doing the successful actions.
And they started doing something different.
They started doing something unproven, which is okay.
That's sometimes how we find new revenue streams,
that's sometimes how we find
new winning products or new funnels.
But you should never stop the successful action
as long as it's continuing to produce success.
If anything, you should repeat the successful action.
So a lot of the times when we come into a business,
one of the first things we do,
is what we call a successful action audit.
We try to find everything that was successful
that they were doing, that they're not doing today.
And we try to repeat those successful actions.
You'd be quite surprised and pleasantly happy,
once you do this yourself,
of how well this simple thing works.
There is a high probability
that when we repeat a successful action,
it will bring success under new circumstances.
It works for majority of the time, quite a simple strategy.
Cool document I gave out to my students.
It's called the "If This, Then That" document.
It's like all these different digital marketing situations
for when things are happening,
like what to do based on those things happening.
I'll give you an example of one of those
on that specific sheet there.
It's for when you have a lot of people
going through the funnel,
but you're not getting a lot of conversions,
this is what you should do.
As a good marketer, you wanna be able to audit
all steps of the funnel.
You don't just wanna rely on the ad data exclusively.
You don't just wanna rely on the funnel data exclusively.
You wanna look at it like the system it is, you know.
If this bottom base here wasn't full of water,
there'd be no water up here.
And therefore be no water coming out of the fountain
to drip back down and cycle through.
If one of these things is off,
I'm not gonna get the desired result of the system.
It's same thing in marketing.
If I'm trying to produce a result,
and I'm not getting that result, here we go, the overflow.
Look, if I'm trying to get a result,
and I'm not getting that result,
I've got to look at the system entirely for what it is.
That means I've got to start with the ads.
You know, what's my click-through rate?
A good click-through rate on ads,
if you're getting above 2%, you know, that's pretty good.
It's not great, but it's pretty good.
Above 5% is typically what you wanna strive for.
But if you've got something at a 2% click through,
you know, that's good.
It's not great, but it's good.
Above 5% is great.
Anything below 2%,
you should be rotating out your ad creatives every 72 hours
until you get above a 2% click-through rate
on those creatives that have been launched.
Simple.
Now let's say you're getting people to the funnel,
but you're not getting a lot of people
to go from step one to step two,
whatever those steps might be for you.
It's simple.
You got to focus your attention as the marketer
on the step that is constrained.
We wanna find the bottleneck in the funnel
is what that's called.
I guess we'll sit down on the front now
and just kinda like chill.
All right, so look, to be clear, like as a marketer,
my focus is on the entirety of the funnel.
I wanna find the bottleneck in the funnel.
Very commonly, when we come in
and start working with businesses,
we'll find that there is a big constraint
in one particular step within all their funnels
that they're running traffic to.
So as marketers,
one huge thing that always gets more customers
and always increases revenue,
is focusing our attention and their team's attention
on the area that needs the improvement.
We don't wanna just come in and leave a bottleneck in place,
because that means all the traffic that we send
is just gonna get stuck right there.
That step could be anywhere in the process.
It could even be after people buy,
and not a lot of people are buying the upsell.
Your attention has to shift
throughout the entire funnel process,
from ads to even the ascension itself within that funnel
in order to have the highest probability
of getting more customers by focusing your attention
on a specific step that needs it most.
Anyway, these were three little tips, very simple tips,
but some good strategies that you can implement
to get more customers, increase revenue.
There's tons of other stuff, like,
I like to say, when I talk to a client,
there is an unlimited amount of digital actions
that make revenue.
There's tons of other stuff that we can help with.
One thing that I wanna do for you guys,
no cost to this, called the Digital Agency Launch Pad.
The link's down in the description.
It's a preview of this full program that we have
for agency owners and marketers.
It's called HTA, High Ticket Agency.
That's a paid program, a preview of that paid program,
the Digital Agency Launchpad.
We cover some sales strategies,
we cover some other things like this in this video
where I'm just teaching you ways
to make more money for clients.
We cover some operational insights on the agency.
It's free, just a preview of the entire program.
So that's my bribe to you.
I'd love to be able to support you in full
within the HTA program,
but I'm happy to provide you as much value as I can upfront.
Drop some of your questions below inside of the chat here
in the, you know, below this video, in the comments,
let me know what you guys want insights on, happy to help.
And in the meantime, jump into the Digital Agency Launchpad,
and I'll see you in the next video.