>>A 32ND SUPER BOWL COMMERCIAL COSTING A RECORD HIGH AVERAGE OF
MILLION.
ACCORDING TO FORBES.
THAT’S RIGHT.
WE HAVE TONY PEARMAN THE ACCESS
PRESIDENT AND C
E O WITH US THIS
MORNING TO BREAK DOWN THE ADS
OBVIOUSLY A LOT OF FUN
ONES ON THERE AND THAT WAS
ABOUT THE OUTSET STOOD OUT WAS
THE SAM ADAMS ONE WHICH IS
ABOUT THE BOSTON DEAL RIGHT
BRIGHTER BOSTON YEAH, IT
CERTAINLY GOT MY ATTENTION I
THOUGHT IT WAS REALLY WELL
AND THE TONE THROUGHOUT THE
ENTIRE THING BACKING THE
CASTING WAS RUSHED BUT I I WAS
I SAY BOSTON.
>>IT WAS A
GOOD ONE.
THE NUMBER TO ONE THAT
YOU HAVE.
>>AND IS THE ULTRA CLUB FROM
MICHELOB ULTRA.
>>YOU KNOW YOU TAKE A GREAT
MOVIE LIKE CATTY SHACK AND YOU
JUST REPEAT THAT WONDERFUL
CAST A NEW PANAMA’S WITH SOME
GREAT CAMEOS AND A GREAT HEAD.
IT WAS VERY REFRESHING IT.
>>SO GOOD AND I LOVE TO
WHEN HE
OPENED THE
BEER AND THAT’S WHAT WHEN DID
I MEAN THIS IS SUCH AN ICONIC
MOVIE RIGHT A RIGHT TO ASK PLUS
A LOT YOU CAN CASSIDY AND
SHOULD BRING THAT BACK IT’S A
MOVIE SEQUEL AND ALL THOSE
PEOPLE OUT AND I DON’T KNOW
SOME GOOD YEAH, WELL JUST LIKE
EVERY YEAR WE LET HIM ANNOUNCE
A YOU KNOW THAT WAS ONE WAS IN
MY EYES AND HANDS,
YOU KNOW.
I DON’T USUALLY WHAT I MEAN
LET’S FACE IT IF F M
AND M’S SPOKESPERSONS HADN’T
BEEN BROUGHT OUT INTO THE LIGHT
RED QUEEN AND THAT SORT IT
WOULD NEVER BECOME A SPOT NOT
SO MUCH I LOVE THE SPOT, BUT I
THAT THEY HAD A GREAT IDEA JUST
TO CAPTURE
THE ATTENTION.
>>CLAM
CODED YEAH I WAS GOING TO TRY
THOSE SO ABSOLUTELY
TRACK TO HIT BEFORE THE SHOW
EVEN AND THE DRY AREAS
SPOKESPERSONS ARE BACK AND THEN
AND I UNDERSTAND ABOUT HIS
WHICH ALWAYS EVERYONE KNEW THEY
WOULD AND SO DID THAT SPOT WORK
DO YOU THINK.
IT GOT THE ATTENTION THAT WE
HAVE TO BUT LET’S FACE IT M AND
M’S DON’T NEED HELP SELLING
THEMSELVES RIGHT THEIR BRAND
THAT LIVES ON IT SOUNDS SO SURE
IT
GOT ATTENTION EVERYBODY DEAF
AND LOVE THEIR HIM A AND A
WORKDAY BIG THE
ROCK STAR.
WELL WHEN YOU HAVE THE
OPPORTUNITY TO
HAVE CASTING LIKE THIS THE
ICONIC STARS AND I MEAN IMAGINE
THAT
BUDGET ALONE.
>>I’M STILL NOT QUITE SURE WHAT
WORKED IT DOES, BUT I LOVE
THE SPA WHY THIS ONE AS WELL I
THINK IT WAS JUST IT WAS
A HIT BUT FUN TO WATCH RIGHT
AND THAT’S WHAT THAT’S WHAT A
LOT OF WHAT THE YOU KNOW THE
SUPER BOWL IS ABOUT IS EVER
TAINTED IT’S NOT REALLY
TONY THANK YOU SO MUCH FOR
BEING WITH US THIS MORNING.
WE HAVE SOME OTHER COMMERCIALS
>>THE KANSAS CITY CHIEFS ARE YOUR SUPER BOWL CHAMPS THIS MORNING, BUT THERE ARE SOME
OTHER BIG WINNERS.
WHEN IT COMES TO THE
COMMERCIALS THAT’S RIGHT.
TONY BARRETT ACCESS PRESIDENT
AND C
E O IS WITH US THIS MORNING TO
BREAK DOWN THE HAS
INSTALLED A WAS A BIG ONE THIS
YEAR FOR SURE FOR THE KATY YOU
KNOW THE KATY SEXPOT BUT ONE
THAT I LOVE
THE MOST IS THE BREAKING BAD
ONE FOR THE
POT CORNERS.
>>ABSOLUTELY AND BRING THAT
CAST BACK TOGETHER AND THAT
SCRIPT ON TO EXPLAIN TO THE
ORIGINAL WITH THE ACTING IT’S
HARD
TO BEAT.
>>THAT PART WAS AS I
SAY THEIR NAME IT IF YOU DON’T
KNOW
THAT’S WHAT SNOW AND HIGHS OF
LIKES A MINUTE YOU KNOW, SO
IT’S A
REALLY GOOD AND IT’S A
GOOD
AND SHARE HER FACE AND THAT
ONE BROUGHT ME BACK TO A
CLUELESS DEFINITELY FOR SURE
WELL THERE’S DEFINITELY A SENSE
OF SIGHT GUYS DID AND MANY OF
THE REST EVERYTHING FROM GREECE
COMMERCIAL THAT WILL TALK ABOUT
NEXT TO THIS ONE
THE CATTY SHACK WE LOOKED AT
EARLIER IT HAPPENS A
LOT AND EVERY TIME JOHN
TRAVOLTA AND T MOBILE ABOUT WHY
YOU KNOW I WAS A SPY ALL THIS IS CUTE ABSA AUTONOMY, A PERFECT MAS IF YOU LOVE THE
MOVIE YOU’LL PROBABLY LIKE THE
SPOT AND THEY GOT A PRETTY
INTERESTING JOB OF ACTUALLY
GETTING THE SALES BENEFITS
ACTUALLY INTO THE SPOT WHICH
SOMETIMES DOESN’T ALWAYS
HAPPEN.
AND RUBBLE.
THIS ONE HAS AN EXTENDED CUT.
SO IF YOU HAVEN’T SEEN THE
EXTENDED CUT GO SEE THAT ONE
FOR ALMOST EVERY ONE OF THESE
ARE SOME EXTENDED CUT AND IT
ALWAYS BETTER.
ONE THAT HIT HOME FOR YOU
WAS THE MONDAY WORKING WITH
CANCER PLEDGE TALK TO ME ABOUT
THAT ONE YEAH, THIS IS ONE THAT
I DON’T KNOW THAT ALL OF OUR
AUDIENCE WILL HAVE SEEN BUT
IT’S WORTH LOOKING UP IT ONLY
RAN AND SOME REGIONAL MARKETS,
IT’S VERY INTERESTING BECAUSE
IT WAS ACTUALLY CREATE ABOUT
ADVERTISING AGENCY AND RAMMED
BY AN AGENCY IN PARTNERSHIP
WITH
SLOAN KETTERING AND IT DEALS
WITH THE CHALLENGES OF PEOPLE
FACING CANCER WHICH ALL OF US
HAVE BEEN TOUCHED BY
RETURNING TO WORK AND HOW
IMPORTANT IT IS TO SUPPORT
THEM.
SO I THOUGHT WAS
REALLY MEANINGFUL.
IT’S AMAZINGLY.
WELL SHOT IS LIKE A MINI
BUT AT LEAST WE HAVE
THE
PREMATURE LIKES OF THE CASE AND
RAM TRUCKS.
I THOUGHT WAS PRETTY FUNNY
FUNNY TO PUT A COMMERCIAL FOR
SIR, WELL, THEY’RE CERTAINLY A
CULTURAL THING ABOUT THE FACT
THAT PEOPLE ARE CONCERNED
ABOUT ELECTRIC VEHICLES DRIVING
A CHARGE AND I LOVE HOW THEY
TURNED IT ON ITS HEAD,
ESPECIALLY WITH SORT OF MALE
INSECURITY THE APPROACH THAT I
THOUGHT WAS REALLY WELL DONE
VERY CREATE THE
BEST BUDDY O IF YOU HAVE TO
WATCH THESE ARE GOING TO HAVE A
LINK ON OUR WEB SITE WITH ALL.