what's going on Amazon sellers or hopefully soon be amazon sellers my name
is beau crabill the founder of Amazon FBA University and in this video we'll
be going over a full in-depth analyzation on how to analyze keepa
graphs now the importance of this is because Keepa is a powerful powerful tool
but if you don't know how to use it and not know how what it can actually do for
you then there's no point in using keepa okay so we going over exactly how to
analyze the price history the sales history stuff with the buy box the new
sellers everything in between okay so it's gonna be a very beneficial video if
you really want to understand product research for selling brand name products on
amazon so enough talking let's get into this
okay so we're gonna go on over three different products while analyzing these
keepa graphs and these are actually all these products were actually products
that either my students are about to buy or in the Amazon FBA university group so
the first one is gonna be a sharpie but if you guys want to get access to kind of
figure out how to get these types of products I will have a link below that's
gonna take you to a seven-minute video kind of revealing the top 1% secrets of
all Amazon sellers but feel free to click on that and you can watch to kind
of get a good understand how to basically get these products but in this
video or just be going over keepa graphs now this is probably good time to tell
you to join the free public Facebook group of Amazon FBA University I got
four people that I need except I will be accepting you right after here and also
great time to make sure you hit that subscribe button and SUBCRIBE TO
my youtube channel so you can get a lot more help formation just like this okay
so now I will be talking slower and going through this tutorial of how to
use Keepa graphs okay so I'm not really gonna care about the buy box or the
sales or anything even tho that stuff's really fast right now and it's sharpie
but um let's go into the Keepa graph so if you don't have keep it yet the first
thing you need to do is you need to go into Google and you need to start to
keep up and then you don't want to make sure you have Chrome on your computer I
really like to have Mac books I mean a lot of people the Mac books might be a
little more expensive but it's so much faster everything but um you want to go
download keepa but it's gonna be a plugin and you want to be using the Chrome
extension so it's gonna be a chrome not a Chrome extension to the chrome plug-in
so you're gonna want to make sure using a Chrome browser okay and now whenever
you go to a product on Amazon is gonna populate all of this data okay now what
does what what can you use for this data okay so there's a lot of things and I'm
gonna be breaking up into separate products so we can kind of get to go and
understanding all of them so the first thing what we're gonna do right now is
I'm gonna look at the buy box so I'm not even gonna so how do
do that what I'm gonna do is I'm gonna only look at basically three things okay
because you can choose all of these dots and when you choose all these dots
you're gonna know as a bunch of other things populate on the data okay so not
you don't want to confuse yourself have too much stuff there so right now
if you're looking to analyze the by box you're gonna basically be using these
three dots and I'll show you which ones let me just take out all the ones that
we're not gonna be using and what we're gonna be using is we're gonna be using
the Amazon dot we're gonna be using the new third-party FBA dot and then the buy
box dot okay so the new third FBA is the darker owns Amazon's
not a dot it's a kind of a line floating on and that's orange and then the pink
dot is the buy box so what I'm looking for is when I put my mouse over the pink
dot I wanted to say third-party at some point so yeah so I want to say basically
that okay so the reason why I want is to say that as you can see that it says
Amazon's $23.99 but it also says buy box $23.99 third-party so that means at that
time there was a third party person so I'm a 3rd party seller ok who was
winning the buy box ok so that's what I want to see you can see here then
Amazon's winning the buy box maybe there wasn't any third-party sellers it's
Amazon Amazon Amazon so it's not bad if I see all there's Amazon but if at some
point there was a third party seller than I liked okay that's good okay so
right here so you look at this product Amazon was higher but Amazon allow them
to undercut them so now that third party seller was only gonna win the buy box so
that's good I'm looking into like okay that's really
good because that means Amazon's gonna allow them to share the buy box okay so
I want to go through all these pink dots because right now it's I'm basically
confirmed like okay they're basically going to basically won the buy box go
from there now there might be some outliers down here for some reason and
maybe the person just was backorder or something along those lines so they
didn't have the buy box because they were lower everything like that so
that's might be an outlier so go down to hear everything now you can see here too
they allowed they say that's another outlier too because it looks like that
sometimes the graphs are not 100% accurate so always take these things
with a grain of salt but that's kind of how you'd analyze the buy box now the
next thing what I want to analyze with the buy box is I would take out now
Amazon the third party people and now I would just want to look
at the by the pink dots and see okay what's kind of a line of best fit okay
so you know now it's okay if I go through any of these steps and they
don't through my criteria like if Amazon doesn't show you the buy box or the box
I'm insured and I'm getting rid of this product okay so but now I want to see
kind of the history of the buy box and kinda and I would probably reach out all
the way to a year um there's gonna be some dates where Amazon basically stops
sharing the buy box and it's gonna be about yeah many depends for each product
or you're gonna notice if I go to all nine hundred three it's it's not gonna
show me the buy box okay but what I can look at is I want to be looking at
basically a line of best fit so what it looks like for me like this looks like a
pretty big outlier right here this looks kind of okay right here but it looks
kinda like down this area is about the safe side of basically what the buy box
is that is that that 20 to 21 dollar range so I would basically saying
probably going to low end like okay just because there has been some outliers
it's looking like this is probably on kind of just write down and you can't
see my finger pointing but basically right down here where my mouse is at and
I'll probably take this is kind of the safe end of 21 dollars or something like
that so I always want to be a little safer on then but that's kind of like
the history of the buy boxes been out okay so that's what I would be looking
for for just the buy box okay so that's gonna be the most important thing you
want to look at so now it's going to the other products we're gonna analyze the
sales which is gonna be the next most important thing okay so now we're gonna
go to here so this is another product it's a rat
mousetrap or something like that kind of cool but I'm not gonna care about the
price for the rank even if that stuff's fast and these are products with inside
Amazon FBA university if you want to figure how to do that again you can go
click a link down below you can you'll be able to get a free seven minute video
and everything like that and it's gonna be very very cool and you understand
okay but with this product I'm not gonna care about that but we look into here
what I'm gonna look at I'm not gonna care about the box we're gonna figure
out the sales rank okay how do we forget the sales rank history all that good
stuff so what I'm going to do is simply only have that sales rank right there
and when I take out there check out this take out the buy box take out the new
and I only want this orange or this green one that says rank I'm gonna get
out so those in yellow for the rank but now what I'm looking at is a couple
things I want to look at the range of it so
with the range of I mean on the right-hand side of this right here so if
this said like the zero to a hundred and I rose it's going up and up and down
that's not really that big of a range so it's really really consistent now if I
can this instance says ten to 70,000 that's a pretty pretty big range so just
as the range gives me I'm basically gonna go I'm kinda basically trying to
find the fastest ranked or the the lowest ranked within the past year and
I'm going to try to find the a basically tried to find the lowest ranked I'm
gonna plug that in to jungle Scout sash estimate so it looks like right down
here was the lowest rank and we saw a five thousand over one hundred
seventy-six now what I'm gonna do is I'm gonna go in Jungle Scout I'm gonna
remember five thousand one hundred twenty-six go doing this maybe I would
write it down on the piece of paper yeah I think it's very good to write down
when essentially first doing product research to write stuff down physically
on paper but now I need to figure out what category this is in five thousand
one hundred seventy-six so we our guys are gonna go down here
so it's patio lawn and garden okay so I go in a patio lawn garden and I would go
to patio a lot in garden and type in five thousand one hundred seventy six
and okay I sell it realize that the best ranked it was that was two hundred and
seven so have a good idea a bed write down two hundred seven okay I'm a little
more experienced I don't really need to write things down but I think it's still
very good to do that okay sometimes I still do so I realized that's the best
it's been and now let's go figure out what the worse that's been out now
usually most cases the worst it will ever be at is the very beginning so
that's gonna be an outlier okay so with this case it actually like it was not at
the worst ever but usually when you first launch a prawn is on its gonna
show the rank is like all the way up here okay and the reason why that is
because no one's seen the product before so that's kind of how that goes okay so
now what I'm gonna basically do is look at now this big thing right here like
wow that's a huge seems like an outlier right that seems like they went all the
way over let's see if I can zoom in seems like it's all the way at three
three hundred fifty three thousand okay I'm just going to plugin 353,000 Iknow
that's gonna basically be zero okay so three hundred and fifty three thousand
and okay when jungle Scout says less than five that means it doesn't sell
okay so this product is not it was not selling
this rate okay but now what I want to double-check is simply was there people
selling it okay cuz he was like oh wow what if it jumps down to that rank or
anything like that okay so what I would hit to kind of figure because what happens if
nobody was selling that product and I actually have no idea I could be this
product that might not be that may be just one really bad then simply then
there was no basically um people selling in the rank would go down so the looky
here it looks like there was people selling it so looks like there wasn't
less people so what would I want to go check and we're gonna check this on the
next basically a lesson with the other item that we need to go figure out why
that happened we might go back to it implement why this was with the
knowledge we're about to learn from the next product but that's what I'm looking
at right there's like because you can see here this is the amount of people
who are selling it so if nobody was selling like okay that would make sense
okay but now there's another way to ferret why did it really go down like
that so with this right I'm this is actually
looking pretty good because you expand out the whole of 605 it looks pretty
consistent down here but the range is kind of big because we can see here it
does dip into like sixty three thousand goes into 20 or was that up there it's
like a ninety four thousand or something on those lines I can't get up there but
right there yeah fifty-nine thousand so on it stays relatively I'm pretty
consistent but it still got a kind of a bigger range so if this range was like
zero to fifty that would be very very consistent so it's overall I would give
it probably like a seven out of ten or maybe a six out of ten for consistency
except this one huge outlier right here which is interesting so we're gonna have
to go back and figure out why okay so the next one we'll be looking at we're
gonna be analyzing basically price verse market price kind of we're gonna be
basically doing supply verse demand so we're gonna be analyzing the buy box
versus sales rank so what we might be seeing is like okay if the market is not
accepting the product so maybe it's not selling as fast because maybe the price
is too high we're gonna analyze that so it's literally we're all we're doing is
analyzing price and demand for supplies so it's
gonna be very very like having this common knowledge but what we're gonna be
doing is how we figure that out is we're going to gonna be doing just sales rank
and then buy box are gonna take out Amazon and take out new and all I'm
gonna do is look at these pink dots and analyze it also with the more
historical data okay so what I'm gonna do here is what I want to look for is if
the price goes up did the sales right go up to the price go down do the sales
rank go down and it looks like it is in most of these cases we can see here
price went up the sales rank shot to 300 thousand so the people are not accepting
the product at eleven dollars and seventy six cents they were accepting it
when it was at the five seventy-five because you as soon as that one
happened and went down to a thousand rank or some like that's what I started
selling like crazy okay and this is in the toys and games category so that's
that's fast okay you can see here so as they went up boom they just stopped
accepting and then it started going down they accepted a little more went down
down down again they accepted it more and more then when I start to go up
they started not accepting it so that the market said is saying no when the
price goes up and when the price goes down at basic with that seven dollar
range or lower than they were accepting to see if that is actually a product
that they're gonna be buying okay so that's all we're looking at here is
basically supply verse demand if the price is at this certain point is their
demand for it okay and that's all what we're looking at so I hope you guys
really liked this video if you did and what I want you to do I want you to
comment down below saying if you like this video not if you want to see more
tutorials like this and what is the next type of tutorial you would want to see
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