howdy folks welcome back to my channel Satish Gaire here from dallas texas in this video
i'm going to show you a simple trick right simple thing that you can do on your email
marketing right now today to avoid getting those unsubscribes okay here's the deal okay
when people subscribe to your newsletter you know things happen things you know their life changes
maybe we're sending too many emails and they might unsubscribe right they might unsubscribe
because they're having a bad day for example let's say you're sending out an email right and then
it might be a normal email that they signed up for but guess what what if they're having a bad
day you don't know that right i don't know that so what if they're having a bad day they get that
email you're like you know this guy you know and i'm gonna i'm subscribed now that happens a lot
more than you realize okay a lot of people they're on your list because somehow somewhere they love
you they found your product they found your videos and things like that but how do you avoid that
how do you avoid unsubscribes even when people are trying to unsubscribe and the answer is
it's not okay the answer is not to you know delete the subscribe link always include
that because that goes against the law so what i want you to do is make your unsubscribe a little
bit emotional make the process of unsubscribing from you emotional okay emotional keep in mind
those people that you're sending out emails to they are real human beings just like you and me so
you gotta treat them that way okay so what i like to do is at the bottom of my email i'll put in
unsubscribe right but below that link i put in you are our customer we love you okay we would
hate to see you go away but if that's what you want we cannot force you that's all i put that's
all i put at the bottom of my unsubscribe email and guess what okay i tried these things okay
just putting that in it makes a big difference okay i've seen that for my own uh email marketing
campaigns and my clients my students everybody's campaign if you try putting that on your email
marketing i am i'm pretty sure you'll see a result okay because a lot of times you're sending out
emails to your customer like you might be sending out like two or three emails a day i do that all
the time too sometimes it gets annoying i feel it okay i mean the first part is you have to make
the email you know interesting enough so people actually read and keep you know subscribe but
sometimes like i said people might be having that bad day but if you add that element of emotion at
the bottom of that email guess what they would not unsubscribe okay that's one way number two
making a two-step process for example okay let's say people click on that unsubscribe link now
don't unsubscribe them automatically what i want you to do is make it a two-step process
what does that mean that means when they click on it take them to a page you have
to take them to a page right take them to a page and then have them you know show the
radio button it's gonna say subscribe make them change that subscribe to unsubscribe and click
submit okay that two-step process is is going to help you reduce your unsubscribes because first
you try to uh you know make them avoid clicking that button second thing is even if they click on
that button they go to that site right and then they see weight you know it's a negative thing
okay people human beings they don't want negative things okay unsubscribing it's like me hurting you
think about it right in a way a lot of us humans we don't want to hurt other human beings okay
unless unless you are something else i don't want to say that joke on youtube i might i might get
banned but most of the human beings most of the human beings are nice people you know i don't
want to hurt anybody you know even though i might not like somebody's product or somebody's email
doesn't mean i hate them in their personal level i don't and most people don't hate you either right
so what you do is add that second step and then say put it unsubscribe okay that's gonna
that's gonna make them feel wait i subscribed already i'm already getting this guy's email
why do i unsubscribe and most likely they will stay in so that's how you can you know reduce your
unscrap subscribe rate by like 20 30 percent if you just add these things it takes like 10 minutes
to do it and you will reap the rewards for many many years i hope you enjoyed this tip on email
marketing and autoresponder make sure to subscribe for more videos just like this have a blessed day
you