UNDER
UNDER A
UNDER A STAY AT HOME ORDER... MANY BUSINESSES WERE
SCRAMBLING TO MAKE
THEIR PRODUCTS AND
SERVICES AVAILABLE
ONLINE.
ONLINE.
AND
AND MANY
AND MANY ARE STILL TRYING TO FIGURE OUT HOW TO NAVIGATE THAT
LANDSCPE...SO WE TALKED
TO A LOCAL TECH EXPERT...
WHO
WHO SAYS
WHO SAYS SHE'S GOTTEN A LOT OF QUESTIONS
LATELY
LATELY ABOUT HOW TO MAKE THE TRANSITION A SMOOTH ONE.
HERE'S WHAT SHE HAD
TO SAY!
SO MANY BUSINESSES
AND HAD TO PIVOT
BECAUSE OF COVID-19
AND FOR THE FIRST TIME,
CREATE A PRESENCE
ONLINE SO WHERE DO
THEY BEGIN.
UNKNOWN
WELL I THINK THEY NEED
TO REALLY FOCUS ON
WHAT IS IT THAT THEY'RE
SELLING, IS IT PRODUCTS
AND SERVICE, OR YOU
KNOW JUST THE
PRODUCTS LIKE THE MOM
AND POP STORES OR THE
BRICK AND MORTARS. I
THINK WERE HIT THE
HARDEST AND THEY NEED
TO REALLY LOOK AT LIKE
WHAT PRODUCTS CAN
THEY PUT ONLINE, WHICH
ONES MAY DROPSHIP, SO
THERE'S TONS OF
DIFFERENT OPTIONS THEY
COULD
COULD DO
COULD DO EBAY OR ETSY OR CREATE AN E COMMERCE SITE
THROUGH WIX OR I
REALLY LIKE SQUARESPACE.
SO THERE'S A LOT OF
DIFFERENT OPTIONS BUT
REALLY FOCUSING ON
WHAT DO THEY DO WELL.
AND HOW CAN THEY GET
ONLINE AND THEN ALSO
CONSULT WITH SOMEONE,
WE'RE ALL HERE. SO, IN
ADDITION TO OBVIOUSLY
INCREASING YOUR
PRESENCE AND YOUR
KIND OF AUDIENCE, IF YOU
WILL, WHEN YOU'RE
ONLINE, WHAT ARE THE
OTHER BENEFITS OF A
BUSINESS, HAVING A
PRESENCE ONLINE.
UNKNOWN
WELL, YOU HAVE TO THINK
ABOUT THE WEBSITE AS A
BROCHURE. SO WHEN WE
GO SEARCH FOR
SOMETHING WE DON'T
GO TO FACEBOOK OR
INSTAGRAM TO SEARCH
FOR, I DON'T KNOW, A
SOME TYPE OF
MANUFACTURER WE WILL
GOOGLE IT, AND WE
WANT. EXCELLENT
INFORMATION TO COME
OUT ABOUT THAT SERVICE
OR PRODUCT. AND IF YOU
DON'T HAVE A WEBSITE
OR IF YOU DON'T HAVE A
GOOGLE MY BUSINESS
PRESENCE, NO ONE'S
GONNA BE ABLE TO FIND
YOU AND SO THAT'S THE
FIRST THING, REGARDLESS
OF WHETHER YOU SELL A
PRODUCT OR A SERVICE,
YOU HAVE TO HAVE AT
LEAST INFORMATION, A
PORTAL OF INFORMATION
UP THERE. AND SO AGAIN,
THERE'S LOTS OF
DIFFERENT WAYS TO DO
THAT WITH SQUARESPACE
GODADDY CONSULTS A
WEB DEVELOPER, BUT
YOU'VE GOT TO HAVE
YOUR INFORMATION
THERE. OR ELSE. NO ONE
WILL FIND YOU, OKAY
GREAT SO THAT THEN IS ESSENTIAL
BPEOPLE, LIKE, ALLOWING
PEOPLTHAT YOU EXIST, YOU
WANT SEARCH AND ON TOP OF
THAT SEDON'T WANT YOU THERE.
OKAY.DO'S AND DON'TS OF
LAUNCHINTHERE'S ALWAYS A LIST OF
WHEN IT COMES TO FIRST
TIMES. RWHAT HAPPENS IS PEOPLE
GEOFOVERWHELMED AND THEY
THINK TPICTURES OF EVERYTHING
AND EVERY SINGLE THING AND
A HUTHEY ARE, REALLY, YOU'VE
GOTWHAT IS IT YOU DO WELL,
THE MOST. AND YOU
KNOW WHAT SAT REALLY JUST KEEP
DON'T OVERWHELM
OVERWHELM YOCUSTOMERS BECAUSE Y
HABERTHEY HAVE TO PIVOT AS
WELL, PURCHASING
DIFFERENTLY. NOSO THEY KIND OF D
YOUR HELPJUST OVERWHELMED,
THEY'RE SOMEWHERE ELSE. YES, I'M
SO BECAUSE AS A CONSUMER
GROUP BOXES IN MY HOUSE
BECAUSEPPIOFTEN BUY FROM PLACES
THATCAN UNDERSTAND AND I
KNOW TGIVE ME WHAT I NEED.
EXACTLY.ABOUT BUSINESSES BUT
ALSO THOPPORTUNITY FOR
INDIVIDUALS ALREADY KIND OF HIND
TO ON ETSY, THOSE THAT
HAVE A PAOTHERS. SO HOW CAN
THEY BONLINE PRESENCE. WELL,
AND I TTALKED ABOUT THIS
BEFORE,AND WHEN WE HAVE AN
EXPERTISE,EXAMPLE I HAVE A FRIE
WHOSHE DOES IMPROV
CLASSES SO OFPERSON. NORMALLY,
SO WE REALHAVE HER PIVOT TO
RECORD THOSE ONLINE
AS ON DEMAND VIDEOS,
AND THEN EVEN HAVE
ONE ON ONE LIKE ZOOM
CALLS WHERE ACTUALLY BE LIKE A S
WHERE EVERYBODYA ZOOM CALL AND
IMPROV. AND, YOTO BE ABLE TO OF
CALLS WHERE ACTUALLY BE LIKE A S WHERE EVERYBODYA ZOOM CALL AND IMPROV. AND, YOTO BE ABLE TO OFE
MONEY THAT WASN'COMING IN FOR T
WHERE EVERYBODYA ZOOM CALL AND IMPROV. AND, YOTO BE ABLE TO OFE MONEY THAT WASN'COMING IN FOR TN
PERSON CLASSES TO NOW
EXPANDING IT ONLINE
AND SHE CAN REACH SO
MANY MORE PEOPLE. AND
YEAH, THE, THE IDEA OF
WHEN QUARANTINE HEAD
LIKE OH I CAN MAKE
THESE THINGS, YOU
KNOW I LOST MY JOB AND
I CAN MAKE THESE
UNKNOWN
BAGS. I'M GOING TO GO
START AN ETSY SHOP AND
THEN THERE'S THE, YOU
KNOW, EXTRA INCOME.
AND SO THERE'S A LOT OF
THINGS ABOUT
INDIVIDUALS THAT CAN
BENEFIT FROM BEING
ONLINE. YEAH. AND SO
WHAT WAS ONCE JUST A
LOCAL COMMUNITY,
UNKNOWN
WHICH IS NOW,
TECHNICALLY, A GLOBAL
REACH RIGHT YOU'RE
AVAILABLE.
UNKNOWN
AVAILABLE. UNKNOWN OKAY.
UNKNOWN OKAY. UNKNOWN
OKAY. UNKNOWN THIS IS A GOOD THING
THAT WE'VE HAD TO PIVOT
THIS WAY BECAUSE NOW
YOUR REACH IS SO MUCH
FURTHER AND ISN'T THAT
WHAT WE WANT WHEN
WE HAVE THAT EXPERTISE
AND KNOWLEDGE TO
SHARE. YES, WELL SAID MY
FRIEND OKAY SO MUCH I
KNOW SO MANY
WATCHING HAVE AS WELL,
WHERE CAN THEY FIND
YOU BROOKE IF THEY
HAVE OTHER QUESTIONS,
WOW, I WOULD LOVE TO
ANSWER QUESTIONS ON
EVERY HANDLE OF EVERY
SOCIAL MEDIA FOR ME IS
BROOKE J LACEY, AND
EVEN MY WEBSITE IS
BROOKE J LACEY.COM
OUT CUTE: THANKS
MELLISA
MELLISA