THING YOU HAVE ALWAYS WANTED TO
START BECAUSE THE WORLD IS
LOOKING AT EVERYTHING IN A
DIFFERENT WAY.
>> SOCIAL MEDIA HAS BEEN SUCH A
NIGHTMARE FOR DEVELOPING MINDS,
ESPECIALLY FOR YOUNG GIRLS AS
THEY ARE TRYING TO LIVE UP TO
UNBELIEVABLE STANDARDS AND IDEAS
THAT ARE PUT OUT THERE.
WE’RE GOING TO TALK TO YOU BOTH,
KATTY AND CLAIRE, ABOUT HOW YOU
ARE GOING TO TURN THAT ON ITS
HEAD WITH INSTAGRAM.
BUT FIRST WE MENTIONED AN
OPINION PIECE TITLED "IMPERFECT
GIRLS MAKE PERFECT ROLE MODELS."
YOU MITE FEMALE ROLE MODELS ARE
HAVING A MOMENT.
WHILE WE ARE STILL FAR FROM
GENDER PARODY, IT IS AN
INCREDIBLE MOMENT FOR GIRLS WHO
FACING PANDEMIC LIMITATIONS MAY
BE ESPECIALLY EAGER FOR A
GLIMMER OF MOTIVATION AND HOPE.
ROLE MODELS INSPIRE BY SHOWING
US WHAT IS ACTUALLY POSSIBLE.
BUT THE NOTION OF GOOD
MODELS NEED AN UPDATE ESPECIALLY
WHEN IT COMES TO GIRLS OR THE
STEAD
STEADY GLEAMS OF ACHIEVEMENT.
IN ADDITION TO ROLE MODELS OUR
EXTENSIVE WORK ON GIRLS AND
CONFIDENCE HAS FOUND THAT WHAT
GIRLS COULD REALLY USE ARE WORK
IN PROGRESS MODELS.
AND I TOTALLY GET IT, CLAIRE.
I MEAN, YOU KNOW WHAT, WE’RE
ALWAYS A WORK IN PROGRESS.
AND, YET, THERE IS THIS IDEA OF
PERFECTION.
AND MY GOD, IF INSTAGRAM AND
EVERYTHING ELSE OUT THERE THAT
THEY’RE ON DOESN’T FEED INTO
THAT IN A VERY NEGATIVE WAY.
>> I MEAN, IT’S A STRUGGLE.
YOU KNOW, I SEE IT SOMETIMES
WITH MY OWN DAUGHTER ON TIKTOK,
ON INSTAGRAM AND JUST LOOKING AT
PEOPLE POSTING WHAT ALWAYS SEEMS
TO BE THE PERFECT LIFE.
THERE ARE WAYS TO CONNECT IN A
POSITIVE WAY, AND THERE ARE WAYS
TO SHOW VULNERABILITY AND SORT
OF A REAL AUTHENTICITY ON SOCIAL
MEDIA, TOO.
YOU HAVE TO BIG AROUND A LITTLE
BIT.
THAT’S WHY WE’RE TRYING WITH
INSTAGRAM, AS YOU MENTIONED, TO
LAUNCH SOMETHING ON INSTAGRAM
REELS, WHICH IS GIRLS DETAILING
A DAY IN MY CONFIDENT LIFE.
BUT IN A GRITTY WAY, RIGHT?
SHOWING THEIR OWN CONFIDENCE
HACKS.
WE’RE TRYING TO MAKE THIS A CALL
TO ACTION AND GET GIRLS TO POST
THE REAL THINGS THAT GET THEM
THROUGH THE DAY, WHETHER IT IS
SINGING TO THEMSELVES IN THE
MIRROR OR, YOU KNOW, EATING BAD
SERIALE
CEREAL OR REACHING OUT TO A
FRIEND.
WE WANT TO SORT OF SEE THAT.
BUT IF WE DON’T SHOW THE BUMPS
ALONG THE WAY AND TALK ABOUT THE
VALUES BEHIND A CERTAIN ROLE
MODEL, WE’RE NOT REALLY
CONNECTING TO THEM.
>> I HAVE A DAUGHTER WHO IS
RIGHT IN THE WHEEL HOUSE FROM
THOSE BOOKS AND HAS GROWN UP
WITH THEM.
I’M INTERESTED ON THE OTHER SIDE
OF IT, WHICH YOU GUYS TALK
ABOUT, FROM THE PARENTS.
WHAT CAN A DAD AND WHAT CAN A
MOM DO AS THEY WATCH FROM THAT 8
TO 14-YEAR RANGE START TO HAVE
SOME OF THAT SELF-CONFIDENCE BE
ERODED, WHETHER IT IS LOOKING AT
THINGS ON SOCIAL MEDIA,
EVERYTHING YOU DETAIL.
WHAT SHOULD I BE DOING?
WHAT SHOULD A MOTHER BE DOING TO
HELP A DAUGHTER THROUGH THAT
TIME?
>> I MEAN, PART OF IT, WILLIE,
IS EXACTLY WHAT YOU ARE DOING
NOW BECAUSE OUR REPORTING SAYS
DADS ARE EASIER AT SPOTTING THIS
CONFIDENCE DROP THAN MOMS ARE.
WHEREAS, ALL THESE DADS SAYING
TO US AND OUR RESEARCH AS BORN
THAT OUT, WHAT’S HAPPENED TO MY
DAUGHTER UP UNTIL THE AGE OF 8.