Naomi Osaka has several options. That's what it's like to be one of the best tennis players
in the world, with a fan base that stretches from Japan to America. When you factor in the
23-year old's off-court interests, social expression, and continued on-court prowess,
her third Grand Slam title at the 2020 U.S. Open exemplified her endurance, and the Osaka business
portfolio continues to diversify in terms of partnership agreements and contract structures.
Keep watching till the end of the video to know all about Naomi Osaka's New Business.
As a businesswoman, investor, and philanthropist, Naomi Osaka has grown into a force on and off the
court. From her work with Nike's Play Academy to restoring tennis courts in Queens with BODYARMOR
LYTE to her most recent collection with Levi's and investment in Sweetgreen, Osaka has leveraged her
celebrity to benefit brands and non-profits. When it comes to partnering with a brand,
Osaka noted that the first thing she considers is whether the company's beliefs match her own.
"Secondly, I look to see if I can be a part of the creative and design process,
and I must use or passionately believe in the product naturally." Finally, I enjoy meeting
individuals in the community. Finally, I enjoy meeting and interacting with the decision-makers.
So only after those four stages have been completed will I entertain further debate.
I recognize how fortunate I am to make such strategic judgments, and I am appreciative."While
Osaka has hinted that she may be taking a break from tennis, her most recent endeavor, KINLÒ,
is a practical skincare solution for melanated skin and neglected populations. While tennis
can be difficult at times, she is grateful for the platform it provides her and the opportunity
to work on important causes, such as KINLÒ. Naomi Osaka just released KINLÒ, a functional
skincare line for those with dark skin. "It's been a truly surreal experience working on this
for the past year and having a great team with so much knowledge educating me along
the way," she wrote on Instagram. I'm pleased with how everything turned out, and I'm looking
forward to hearing what you think."I never imagined myself starting my own company.
Still, I’m very pleased to announce that I'll be introducing KINLÒ, a new range of skincare
products developed to protect and renew melanated skin tones," Osaka wrote in another Instagram post
in April. I'm hoping that these things can benefit a lot of people and possibly save lives since I
believe we're not safeguarding ourselves as well as we could be."According to an Independent story,
the tennis champion began working on her brand last year after studying the high rates of skin
cancer-related mortality among people of color. So, what exactly is melanated skin? "Melanated
skin refers to dark-colored skin, which is also known as hypopigmented skin.” It is caused by
sun exposure, popularly known as tanning, certain disorders, vitamin deficiencies, medications, and
cosmetics. Some people may require professional advice to rule out other possibilities,
and they should be handled accordingly."KINLÒ products are formulated with natural ingredients
like jojoba seed oil, hemp seed, and green tea to address common melanated skin concerns like blue
light and sun protection, healing and nourishment, and KINLÒ products help you build a skin ritual
to stay golden the right way," according to the skincare brand's website.With a top functional
skincare product specifically created to protect, restore, and renew melanated skin tones, KINLÒ,
backed by A-Frame, is among the developing brands within the personal care category that are
focusing on the requirements of Black, Brown, and Asian Pacific communities. The idea for KINLÒ came
from a public health issue that was overlooked by BIPOC communities. The sun can harm melanated skin
in the same way that it can harm fairer skin. Because Melanoma is usually identified later, the
death rate for Black Americans with Melanoma is three times higher than for white Americans. This
is an opportunity for education and awareness in communities of color. The narrative has frequently
been that darker skin does not require more excellent sun protection, which is just not true.
KINLÒ is delivering high-quality, sustainable products to the market at a price point that is
affordable to people of all ages. The etymology of the word KINLÒ pays homage to Naomi's bicultural
upbringing, with Kin and Lo meaning 'gold' in Japanese and Haitian Creole, respectively."I
wanted to build a brand that filled a need and met a specific need, and KINLÒ was formed out of
that." "A statistic that particularly upset me as I spoke to many people in the beauty
industry was the fact that people of color had a three times greater mortality rate due to skin
cancer than other people, and that is owing to early identification," Osaka added. "There's
a misconception among Black, Brown, and Asian Pacific skin tones that because our skin is dark,
we don't burn or develop skin cancer, and this is just not true." The rest came into place after
I was given the knowledge. Create a line that protects, nourishes, and restores melanated skin
while remaining high-quality and affordable to everyone. While I can't answer why others haven't
done more, I can say that I'm excited that, with the help of an outstanding board and partners
like GoDaddy, I'll be able to make it incredibly affordable and accessible, which is very important
to me."Osaka and A-Frame needed to collaborate with a dermatologist who specializes in treating
melanated skin when developing KINLÒ. Dr. Naana, the founder of Bergen Dermatology Boakye, a Black
female dermatologist, has been appointed as the brand's Dermatology Director to understand better
the unique needs of melanated skin, as well as some of the common myths and misconceptions when
it comes to caring for melanated skin and the unmet needs in products currently on the market.
According to Dr. Boayke, each product is designed to meet the needs of persons who have higher
melanin in their skin. Because melanated skin lacks hydration, substances like safflower and
jojoba oils, glycerin, and shea butter can help. By developing a non-nano sunscreen,
KINLÒ ensured that the sun care did not leave any white cast or residue. The Golden Ray Sunscreen,
Hydrating Eye Cream, Golden Mist, and Lip Balm are all part of the current line.KINLÒ
has been in development for over 18 months, with an incredible team working to bring
the concept to reality. All of this stemmed from Naomi's idea to resolve a common problem
for people of color: finding a sunscreen that works on their dark complexion. More importantly,
Naomi believed there was a genuine public health need for sun protection education
because Black people have a greater rate of late-stage skin cancer than white people. "We are
grateful to have A-Frame and GoDaddy join Naomi in bringing KINLÒ to life," Osaka's representative,
Tom Chapman, said."Things aren't always going to go by plan, and sometimes the outcomes are
out of your control," Osaka says, "but you need to adapt, shift, be willing to pivot, and think
on your feet." When it comes to finding balance as a multi-hyphenate, Osaka sticks to a regimen."
Even when I'm not at home or traveling, starting my days, in the same way, helps me achieve comfort
and balance." A good dinner, my go-to Sweetgreen salad, getting enough sleep, and staying hydrated
are all things that keep me in check. I also find solace in listening to music and using
my phone to do guided meditations. The rest of my days are similarly scheduled, with practice,
training, and recovery all taking place. "I live a very routine life, and since that routine often
finds me in new locations and hotels, having some consistency is helpful," she noted.
As an athlete, Osaka has also been known to prioritize her mental health, which has paved
the door for other athletes to focus on their mental health and for organizations to begin
looking for new ways to cater to their athletes. "I'm still a work in progress,
but I believe I've sparked a discussion that will be beneficial to others." It's getting
more attention, and I'm hopeful that attitudes are changing," Osaka said. Osaka gives passion,
tenacity, and purpose to all she does, whether through KINLÒ, on the court, or in advocacy.
According to Forbes data, Osaka, who became pro just before turning 16 in 2014,
became the highest-paid female athlete in 2020, with 12-month earnings of $37.4 million,
a single-year record for female athletes. With his victory at the 2018 U.S. Open, the former world
No. 1 and current world No. 3 became a household name. She then went on to win the Australian Open
in 2019. Following her breakout seasons in 2018 and 2019, a player with Japanese citizenship—her
mother is Japanese who has resided in the United States since the age of three -- received a
sponsorship boost from the 2020 Olympics in Tokyo. However, the Olympics are no longer the
focus of Osaka's attention. She's partnered with 16 sponsors, a mix of standard and equity-stake
arrangements."Naomi is in the fortunate position of having a consistent stream of revenue." "She
isn't only after paychecks anymore, and the first meeting with a sponsor is no longer about money."
Many things are more important than money. We have the luxury of doing so."