Okay. When you can get on YouTube's radar and get them to recommend or suggest
your video to other people, that's when things really get exciting. I mean, we're
talking your channel just has huge exponential growth. So, how do you do that?
How do you get YouTube's attention?
Okay, I'm going to show you a couple of boring slides... I say boring because they're
slides. But it's exciting content, okay? I'm just going to show you a little
bit of it because there's a formula. So, you see here, my four-month spiked
formula, okay? You follow this formula and at the four month mark, you'll get a
spike .You'll get a promotion from YouTube. They will start to suggest your
videos to a much bigger audience. So, the first ingredient it says, there's my
least strategy. Now, what is it leaf strategy?
Well, I follow a tree analogy. So, picture this: a tree has a broad trunk that goes
out to branches that goes out to leaves, okay? The trunk represents your broad
expertise. Your broad area of expertise. And each branch represents all the
different categories you have expertise in. Okay? The leaves, those represent the
specific questions that people are asking in all your areas of expertise. So,
it goes broad two branches right out to the very, very, very specific leaf topics.
That's the leaf strategy. And I want to give you some examples of that and then
I'm going to finish the 4 ingredients so that you know how you can get a
massive spike on your channel. Every time I've produced a channel that follows
these 4 ingredients, we've gotten a spike at that four month mark. There has
not been an exception. There have been some exceptions where one or more of the
ingredients is missing of the four, okay? But every time that these 4
ingredients are there, there's always a spike. And so you will get YouTube to
recommend your content at that 4-month mark. Okay, my favorite tool is a
keyword magic tool. And I go into more detail on using this tool. In my leaf
strategy video right there. But I'm going to show you now how that relates to this
video and getting your channel to spike. Okay? So, my friend Katie --Katie Gutierrez,
she is an interior designer. And so, we type in living room design and let me
skip ahead. These are the 20 different questions that we picked out from the
results that we chose to film videos on. So, look at this:
"How to design a living room with high ceilings? How to design a living room
with large windows? How to design a living room with a corner fireplace?" Okay,
these are golden nuggets. If you make videos with these titles, you'll post it
to YouTube and they'll rank number 1 on YouTube right then. Like that night
they're going to rank number one on YouTube. Okay, why do I start there? Why do I start
with my leaf strategy? Because you can control it and predict it. I can do
research and know what people are searching for. So, I can predict what
they're searching for and I can control that my videos are
gonna answer those questions. I can control and predict search traffic. I put
a video on YouTube, get it to rank and I can predict that traffic. Predicting what
videos will be promoted by YouTube is out of my control. But I can control that
so I start with what I can control. Okay. Now, let me give you the other 3
ingredients. The leaf strategy is the first ingredient. Second ingredient is
you've got to have 10 to 12 minute episodes, okay? 10 to 12 minutes, that's an
average. Some episodes might be shorter like 7 minutes. Some episodes might be
longer like 20 minutes. But have your videos on average be 10 to 12 minutes in
length that's a second ingredient for this formula. 3rd ingredient, you need a
good average view duration. If people are only watching one minute of a 10 minute
video, that's not so good. That's not so good. You want people watching at least
four and a half minutes of a 10 minute episode. Ideally get them up in the 5 or
6 minute range. So, that's the third ingredient. You've got to have people
watching your content. If people get bored and leave in the beginning or if
they just don't know how good your content is because you didn't set proper
expectations of what's coming, your going to need to fix that strategy. And make
sure that your videos have an average view duration 45% or higher. Okay,
ingredient number 4 is you've got to launch 5 episodes per week. I'm smiling
because I knew that there's a group of people walking behind me and they're all
blurry. Okay, 5 episodes per week. That sounds like a lot, doesn't it? 5 episodes
per week. But yeah, that's the critical ingredient to
having your channel spiked at that 4-month mark.
Okay? So, really you've got to do these things. You've got to be this aggressive
for 4 months and your channel will spike. Okay. This is the 4-month time
horizon when on the Kris Krohn channel we took it to 5 episodes per week.
The next day, boom! We had our spike. So, 4 months, we had our spike. A couple
months later you see we had even bigger spikes. This first one above August 10th,
that was the big spike you saw right here. Then we had a couple other spikes
that just blew it away. Okay, another channel. We had the spike a week before
the 4 month mark. And if we add another few months to that, you see that
first little hill in the middle of the screen, that was the first spike. So now, a
couple months later, we had a massive spike beyond that. Okay, what we're
looking at here is just showing you a channel where we've had spike after
spike after spike by following this formula. And and the first one happened
at the same time. Okay, start there.
Start with the leaf strategy. Just put out leaf video after leaf value after
leaf video. And at 4-months, your channel will spike. And then guess what
you can do? You can go into YouTube analytics, see which video is getting the
most views. What, which video is causing that spike? And then you can create a
sequel. You can recreate that same video at the same title same content but make
the content even better. Make the video even longer. You put that video on your
channel and you'll get another spike. Okay? You'll get a bigger spike. Now, just
to give you an idea how real that sequel technique is, we made a video on the Kris
Krohn channel. In fact, I'll link to a playlist right here. So, the playlist will
have 2 videos in it both of the videos will be titled "How to invest your money
in your 20s". The first video is about 5 minutes long and we noticed it was
doing well. It had gotten up to over 60,000 views. And we also noticed
that majority of those views were coming from YouTube suggesting that video. So, we
decided to create a sequel. Make it longer make it better. We created the
second version which you'll see in that playlist. We made a 20-minute episode and
we walked through his house. We made out a lot more engaging.
And you know, he's able to go into a lot more detail of that same story. Now, the
first 2 weeks of launching that sequel video, it did perform above average. It
was cool. It wasn't a spike but it was... It was like "Yeah, this video is doing well."
And then boom! It just took off. Over the next 5 weeks, our YouTube channel
doubled in size. We went from 80,000 subscribers to a 160,000
subscribers. Again, that was just in 5 weeks I'm doing the strategy
that I've shared in this video. So, start out with the leaf strategy. Going after
those niche search topics. Watch my leaf strategy video so you can learn how to
do that exactly at the 4-month mark you'll get a spike. And when you get a
spike, look what video caused the spike and create a sequel. So, you've got 2
assignments next. I want you to go watch my leaf strategy video and go ahead and
check out that playlist so you can see the first and the second version of how
to invest your money in your 20s that did so well for us.