YouTube Premieres let you and your viewers
watch and experience new videos together in real time.
In this video, we'll walk through what Premieres are
how to create and customize your Premiere
plus some best practices
for building excitement and connecting with your audience.
Let's dive in.
First, what are Premieres?
When you set your video to Premiere
a public watch page is created for your video.
The watch page includes live chat
which is a great way to interact with your fans directly
leading up to the Premiere.
You can share the watch page URL to draw in an audience
and build excitement for your video before it goes live.
Premieres show up across YouTube just like regular uploads
so viewers can find them on Search, the homepage and video recommendations.
Now, let's walk through how to create a Premiere.
When uploading, you can choose to create an instant Premiere
or schedule it for a later date.
First, upload your video in YouTube Studio.
To create an instant Premiere
in the Visibility tab, choose "Save or Publish"
then select "Public," then check "Set as instant Premiere"
then hit "Publish."
The Premiere will start as soon as your video is finished processing.
To schedule a Premiere, in the Visibility tab, choose "Schedule"
set the date and time you want your video to premiere
then check "Set as Premiere."
Once your Premiere has been scheduled, the watch page will be public.
You can also customize your Premiere.
You can do so by selecting "Set up Premiere."
Here, you can choose a countdown theme, set up Live Redirect, and add a trailer.
To choose a countdown theme, select one from the dropdown list.
When you choose a theme, you can preview how it will look to your viewers.
Next, choose your countdown length.
Remember that the countdown starts at the time you entered during upload.
So, if you chose a 12 p.m. start time, your countdown timer will start at 12 p.m.
Next, Live Redirect lets you
send your audience to another Premiere or live stream once your Premiere ends.
You can redirect your audience to your own content
or to other creators' content if they've granted permission
in their Live Redirect settings.
Under "Redirect," click "Add," then choose where to send your audience.
Finally, if you have at least 1,000 subscribers
you can upload a trailer to play before your Premiere
to give your audience a peek at what's to come.
Under "Trailer," click "Add" and select the video you want to use.
Trailers can be any supported YouTube video type
between 15 seconds and three minutes in length.
Make sure the trailer doesn't infringe on other content
or violate our Community Guidelines.
When you're done customizing your Premiere
click "Save," then "Schedule."
It's important to note that you can't create a Premiere for a private video.
You can edit your Premiere customization settings
at any time by logging in to YouTube Studio
going to "Content," clicking the upcoming video
and clicking "Edit Premiere."
Once your Premiere starts, you and your viewers watch the video together
and can interact in the chat in real time.
Viewers can rewind the video
but cannot forward ahead of what's been shown live.
After your video premieres, it stays on your channel as a regular upload.
The countdown theme won't be included in your video after the Premiere is over.
And the view count and comments from the Premiere
will stay with the video afterwards.
Chat replay will also be available
for viewers who want to experience the Premiere live chat after it's ended.
If you're in the YouTube Partner Program, you can also monetize your Premiere.
You can enable ads
have viewers use Super Chat and Super Stickers
before and during the Premiere
and take advantage of channel membership perks
like a members-only chat or custom emojis and loyalty badges.
For more info on these features, check out the links in the description.
Finally, let's go through some best practices to help make your Premiere a success.
First, we recommend scheduling your Premiere at least 24 hours in advance
to give audiences around the world an opportunity to see the thumbnail
in their Subscriptions feed, the homepage, and Search.
Choose your custom thumbnail carefully
since this image will be on your Premiere landing page.
To tease the content and to build excitement
consider adding some text in the description of the video.
Before your Premiere, make sure to promote the watch page link on social media.
You can also encourage viewers
to use the "Notify me" button that shows up below the video.
During the Premiere, engage with your viewers
by responding to live chats to let them know you're watching with them.
Finally, you can use the watch page to live chat with viewers for a short period
following the end of a Premiere video.
This post-show time is an excellent opportunity
to answer questions, get feedback on the Premiere
or direct viewers to a post-show video or live stream.
Premieres are a great way to build excitement about your newest video
and let you experience the moment with your audience.
For more info, check out the links in the description.
Thanks for watching.