Hello, Hej, Ciao.
Today, I have very sad news for you.
This is the very last episode of the IKEA Festival show.
Before we break down completely about that,
these are today's topics for the show.
IKEA presents a brand new cosy
and compact apartment.
A new initiative aims
to change the narrative for migrants and refugees.
And Seinabo Sey will perform in the show.
Welcome back to my lovely rooftop that I came to love during these last days.
I'm going to be super sad to leave it, but the festival is still going on
and now we're going to go down to an exhibition that is really interesting
if you live in a cosy but compact apartment.
I've met a lovely couple that made all the great solutions
for living just like this.
Johan and Pia welcome to the IKEA Festival.
What is this? -It's like a house
with three apartments, small apartments.
The bottom parts are 20 sqms two of them.
And our house up there is 35 sqms
but it's still quite small so we are talking about
small space living and showing the homes.
Because home is important for IKEA.
And when it comes to you guys, you said our house
but it doesn't mean that they live here, what did you do?
we have done the interior
there is two people living here
the idea it's one guy from Japan and a girl from Milano.
She is colourful and loves things,
he is more monochrome and likes to organize, and he's also a chef.
The small living room here is more colorful
than the black and natural colours.
And you can see this cabinet here? It's hers.
Where she collects her memories, both from childhood
she likes to collect small things when she travels
it's also things from Japan and of course the piano
is also her centrepiece.
This piece on the wall, it's so pretty can you tell me about it?
It's a beautiful rug from a special collection from IKEA
fully handmade
you can see in the living room there is no sofa,
it's just one and a half piece that's called "love seat".
So they can be in the little living room
and then we have the dining table that's also for friends.
This corner this is his, the kitchen is quite compact
and we built the kitchen all the way to the ceiling,
and the top cabinet is not made for kitchen storage.
In the bottom you have all the things for the kitchen,
but up there you just store the rest.
So what was your thought here?
Because the ceiling is not super high we thought
storage is also very important so when they moved in.
we fixed a loft here where you can store
things that you don't need everyday.
It could be extra chairs for the garden when they have dinner
and we wanted to create a really small, cosy place to sleep.
Therefore we painted this stripe here.
it's super nice to sleep here and super safe.
When you live in a small place to use a mirror is a good thing.
Because the space becomes bigger.
And this is not a normal wardrobe it's like a shelf
but you can use it, we just put in some rods here
so you can hang clothes.
Here you can store things, this is her. She can organise her side.
and then he is the typical Tokyo cool guy with boots.
Alright, thank you so much for showing me around the house
and giving me some ideas for my own house
how to make it cosy, spacious and personal.
Have a great time at the festival, thank you!
Did you know that the IKEA Festival here in
Milan has a sibling back home in Sweden in Helsingborg.
They've been having artists performing, exhibitions
and a lot of great stuff going on there in H22.
And my colleague Sara, she's over there,
but she seems to be stuck with her head in the cloud.
I'm standing in the cloud.
It represents the empty nest.
It's when the kids have moved out and your home is yours again.
It's full of opportunities and you can sleep in.
You can stay up late or whatever you want.
And this is part of the exhibition here in Magasin 405 in Helsingborg.
Tonight we have Mares playing.
The big band from Sweden with 20 million listeners on Spotify.
And we expect a lot of broken hearts from the concert.
We're back from Helsingborg, Sweden, back to Milano
here in Italy and on the hot rooftop.
And as I said before, we're going to talk about the connection between design,
but this time it has to do with migration and refugees.
And that obviously brings up a lot of questions. How do you connect
questions that has to do with migration and refugees with design?
Well, obviously, my next guests, they know everything about this
because they're working with a project that has to do with just this.
So, Marta, let us know.
Design, refugees and migration:
how does it come together?
They come together because as probably some of you know, we have not been always
very successful in telling a story about people moving - refugees and migrants.
And there's been lots of written words and a lot of panic around it.
And so we set out to try to find a new vocabulary, new ways to tell the stories.
And we discovered that
visual design actually can really help us to change the narrative and come up
with a different way of explaining the reality of people on the move.
And that's why we're here today to tell you about our experience. Right.
And we will know more.
There's going to be a talk about this here today.
But why is it so important to change the narrative around these questions?
I think is very important
to talk about design that is not only to make pretty chairs.
So design can really help to understand issues
and topics that are much more important, and especially around
the question of refugees, immigration, but also sustainability.
We are collecting a huge amount of data, but if we don't organise the data
in a meaningful and helpful way, we cannot do anything with it.
So what we are doing with this talk is explaining the work of Federica
and she is an information designer
and she's able to organise the data in such a beautiful, simple
and effective way that all the data
comes to life and really means something.
And I think living in the world, so much is happening right now.
I mean, we always want to know, like we want to understand.
Maybe we also want to know what can I do? Or what
is someone else doing?
Those type of questions. So, Federica, you work with this hands on.
Tell us a little bit more as the designer of this project. Yeah.
So I work as an information designer.
I give shape to numbers, content and information and with ODI
we designed two projects in particular, one that tells the stories of migrants,
essential workers contributing to the COVID 19 response and above.
And what I did was give a visual shape to these stories
it's a project that I co-designed with another designer.
And what we really want to do is show their stories and give them a shape.
Visualising them really helps you show them.
And the second project is called Hearts and Minds
and is a project on public perceptions around migration.
And again, we really worked a lot in detail on the visual shapes
we are going to do to these stories, because I really think as a designer
that everything that is visual and aesthetic is really a way to invite people
to read the stories that we are going to tell, to explore them.
And this is why I think design is so important.
Alright. Thank you so much and good luck at your talk today.
Ciao! Hejsan! Hello! I’m P-O from IKEA Museum.
It’s throw back time again. And this time to the birth of Democratic Design.
Or, Design Democratico, as you say over here.
What is Democratic Design, you might ask yourself.
For us it’s about the five pillars.
It’s about Form, Function, Quality, Sustainability -
- and last but not least, the low price.
Back in 1995, the concept of Democratic Design was launched in connection with the first PS collection.
And where was this being delivered?
Here in Milan of course, during the Design week in 1995.
The first PS collection was very well received, if we say so ourselves.
Many of the objects have become design classics.
So, why was it called PS?
There’s a link to Italy here too, at least to the Latin.
It was called PS, as it was a post scriptum to the standard range.
If you want to know more about IKEA history – Benvenuti al IKEAmuseum.com.
Thank you PO for everything.
Why not jump into another home.
This time lets travel to Asia for another Home visit.
For me, my home is a place filled with objects and colors and memories that continuously reminds me of who I am.
My name is SOO, I am a freelancer.
Sometimes my house is a conference room for meetings, a workplace for editing and translating
a studio and darkroom for photography.
There are many distractions when you work from home.
That’s why I always start the day with a cup of tea,
And wake myself up with some yoga.
Having healthy rituals keeps me going for the day!
One of the upsides of working at home is that I get to spend so much time with my cute roommate sooree.
Sometimes she can get really distracting so we end up working in bed the whole day,
but I don’t mind that and I actually let myself work from bed.
I don’t want to limit myself to the conventional notion that an office needs to have a desk.
Because after all, home is where I am most free and myself!
And plus, it’s much more efficient than you think!
All the way from Asia back here to Milan.
We've had a lovely week here at the Furniture Fair
and at the IKEA Festival and especially here at the IKEA
Festival show.- if I might say.
It has happened so much things we have to have a look back.
We've had music performances
from the Superstar Ghali,
a live show from the world
famous DJ Jamie XX.
Live performance
from one of Sweden's absolute greatest rock and roll bands,
Viagra Boys.
We've also had so many interesting talks here at the festival.
My favorite was when we talked about Atelier 100,
the pilot project with H&M and IKEA going on right now in London,
20 new young creatives just inspiring the whole industry.
That was really interesting.
And I have to admit that the talk
with the designers that had in collaboration
with Swedish House Mafia really made me want to buy that chair
and sit and listen to Swedish House Mafia all day long
Before I hand it over to tonight's
musical guests who just happens to be my little sister Seynabo Sey.
I just want to say thank you to everyone who has been watching this week.
I hope to see you next IKEA festival.
And now it's time.
Take it away Seynabo Sey.