this is crippling on the uh... president of common ground consulting we've been
working with social profit or non-profit organizations around the world from us
twenty years
uh... one of the best way system in preparing organization to raise
individual giving as a as a key rebel part of your phone development strategy
is to help that you recognize all the people and organizations that already
care about your work
many organizations believe they are connected to a nice people not to make
individual giving a viable strategy for raising money assemble at city you can
do with
this group of of committed fundraisers
not sure that's believed to be fosse's to provide them with information
uh... about the people that you already know and helping them to structure
you're planning efforts around around activity
uh... people been using webmaster prospect maps treasure mass whatever you
want to call them as learning tools for decades
weds are visual maps that show different how different categories of information
relates one another pretty effectively what we're talking about these were
taking
i'm can can be in this group of people and really given yourself sometime it
doesn't take that doesn't take long you can probably do
the soviet activity from starts finishing and thirty or forty five
minutes
comments it's a great activity for board meeting integrity for staff meetings i
mean it's pretty simple
uh... to get a group in the room would be terrific you keep including executive
director we have one
i'm all yours only developments that unit that's just one person
a couple of key board members and senior program staff anybody who breeze passion
and energy
g organization's mission work uh... is is really useful to have in that room
but they're going to happen about who's there and he's not if you know it's for
whatever reason the schedule is in some way that you think is key
isn't there that it's it's not the end of the world is no right or wrong way to
do this you can always
engage other people as this workers for
we want to paper on wall you'd start out that way i'll give yourself some than
some open space to be hinted to engage people
on the democratic corrected you can do this in error premature environment
once you get the newsprint clanton ins and some markers you can get your people
really engaged in a pretty powerful activity that's going on the jeans and
some real direct
new opportunities for resources pretty organization it sure can
what folks are ready
majestic let me know that watch people paper on the law
so everybody can see it put your organization that sensor
and then from that you can create links that are gonna connect your key
stakeholders in your core constituencies to your work
in our cities and tools for tracking details about how they're connected to
and then you ask your participants to shut the names of
people and individuals and groups of about individuals of organizations
that has some sort of action action
to your program for your organization penicillin the use of the road to think
of this is a kind of brainstorming you know any censoring anyone's ideas
once you've done that you got out here and spend a few minutes then going one
by one with each of those each of those names
just listing what needs underscore it certainly does
uh... have in terms of resources in abundance it might be knowledge it might
be experience access that might be space high could be a good ideas and their or
their their belief in what you're doing
and of course it could also be money and so you really want to understand what is
it that uh... it is clear for this person has in abundance
the next step then is to spend some time talking about the self-interest of those
people that what is it that would has connected into your organization in the
first place in
sometimes we get hung up on the skirts can sometimes get worried that umts
there were still confused a little bit of a self-interest is like selfishness
and it's very very different
uh... although all of us have a self-interests all of us are are making
decisions based on the set of values based on a set of ideas for our own
lives in such important understand what is it that this person but that would
cause this person who want to be involved with us to want to give to us
twenty invest in the work that we're doing
so how are they connected what's in it for them
what's their self-interest what is it that they have an abundance this is all
data thus can help you later in crafting your your fundraising plan
wants it done at this time what what do you do with it how can we make it useful
uh... unfurled a leader in using tools that are of practical and useful
so too like this one acted like this one
who won't make it easy wanna make it simple to do we want to get practical as
you go forward sorely actual mapping activity is done bestie that brainstorm
process i describe a few moments ago information becomes from into data if
you will needs to get organized and in a way i see a tracking measure your
progress
all that information comes from the day that she collect
so you wanna make sure that you use this tool to have laid out a clear plan in
the clear strategy so i'm not my with my work when i use these tools promise to
really take that information from transcribe from that those patients on
the wall put it into a spreadsheet put all the information that's out there
into that spreadsheet and then we'll start together to do some prioritizing
who who are gonna ask first cruise can be doing that in
what alina be asking them for
and our weakest is this debt people as the set of relationships can lead us
false motley
to the goals that we have for this particular fund-raising effort
so you can enter all information into a lot of different donor tracking systems
their plan on the market you may use one already
uh... it don't get hung up on that you can't you can create a simple
excel spreadsheet that allows you to update the information
as your campaign or as your processor development planning process progresses
and this is going to answer that she had to do to share with your fundraising
team
found that your staff and board members are updated on what's going on but those
who are investing in what you're doing have an idea of how things are are
working
unbeknownst to create momentum it helps to maintain peace he has and it helps to
engage even more supporters in the process