CAN'T
CAN'T HIDE. RADIO, YOURS TRULY RIGHT HERE ON NETWORK TV, WEBSITE ADS,
>>>
>>> 'TIS
>>> 'TIS THE SEASON OF DISCUSSING POLITICAL ADS.
NOW MATTER HOW FAST YOU RUN YOU
CAN NOT ESCAPE.
>> HERE ON YOUR TV, YOU ARE
GETTING THEM AT THE GAS PUMP.
BREATHE!
BREATHE!
BREATHE! THERE WAS A CASE WHERE I
ENCOUNTERED AN AD AND I SAID
WAIT A MINUTE.
IT HAS H -- IT HAD TO DO WITH
MY DAUGHTER.
MY DAUGHTER. [MUSIC]
[MUSIC]
[MUSIC] >> THE OTHER DAY I AM GETTING
THE WHIPPER SNAPPERS READY FOR
THE BUS AND MY DAUGHTER ASKED
ME IF WE CAN WATCH A YOUTUBE
VIDEO, I SAID SURE, KEEP YOU
DISTRACTED FOR 5 MINUTES WHILE
THE BOYS GET READY FOR THE BUS,
WIN-WIN, MY DAUGHTER CLICKS ON
THIS SWEET, INNOCENT, MADE BY
AND FOR CHILDREN VIDEO.
FIRST, WE GET THIS.
>> DEAN PHILLIPS ...
>> THAT IS MY LOOK.
>> CONTENT OF THIS ADVERTISING
...
...
... [MUSIC]
[MUSIC]
[MUSIC] >> Reporter: WHAT PARALLEL
UNIVERSE ARE THESE AD HACKS
AIMING THESE VIDEOS AT
CHILDREN?
CHILDREN?
CHILDREN? I COME TO WORK AND TELL FRIENDS
AT WORK THIS IS WHAT HAPPENS TO
ME AND SAID TO ME MY DAUGHTER
KNOWS EVERY ONE OF THE WORDS TO
THIS AD BECAUSE OF YOUTUBE.
WHO IS PLACING THEM IN
CHILDREN'S VIDEOS, WHY IS IT
PLAYING ON THESE VIDEOS?
WHEN WHO IS MY 5-YEAR-OLD
DAUGHTER GOING TO -- WHO IS MY
5-YEAR-OLD DAUGHTER GOING TO
VOTE FOR?
VOTE FOR?
VOTE FOR? FIRST QUESTION, WHY WOULD A
DEAN PHILLIPS ATTACK AD PLAY ON
A KID'S VIDEO?
ANSWER, IT IS NOT.
WELL, IT IS BUT IT IS NOT.
THE AD DOES NOT PLAY BECAUSE OF
THE VIDEO YOU ARE WATCHING THE
AD PLAYS BECAUSE OF YOUR
ACCOUNT HISTORY.
ACCOUNT HISTORY. IE: ME.
IE: ME.
IE: ME. ACCORDING TO GOOGLE AND YOUTUBE
ANY TIME YOU WATCH A VIDEO,
GOOGLE SOMETHING, IF YOU ARE
SIGNED INTO YOUR ACCOUNT IT IS
ALL SAVED.
ALL SAVED. DOES NOT MATTER WHAT DEVICE.
HOME COMPUTER, PHONE, WORK
COMPUTER, SMART TV IT IS
LOGGING YOU.
LOGGING YOU. AND IF GO OUT TO YOUR ACCOUNT
AND CLICK ON AD SETTINGS YOU
CAN NOT ONLY SEE EVERYTHING
THAT YOU EVER WATCHED ON
YOUTUBE BUT YOU CAN SEE THE
NUMBER OF INTEREST CATEGORIES
THAT YOU BELONG TO OR YOUTUBE
SAYS.
SAYS.
SAYS. YOUR SEARCH AND VIEWING HISTORY
CREATES A PROFILE OF YOU.
THIS WAY ADVERTISERS CAN TARGET
PEOPLE WITH INTERESTS IN THEIR
PRODUCTS.
PRODUCTS.
PRODUCTS. THIS IS WHAT THE ADS ARE BASED
ON.
ON.
ON. YOUR
ON. YOUR PROFILE.
YOUR PROFILE. NOT THE VIDEO YOU JUST CLICKED.
QUESTION TWO, CAN I CHANGE A
SETTING SO MY KIDS DO NOT SEE
POLITICAL ATTACK ADS OR SCAR
THEM FOR LIFE WITH A HALLOWEEN
MOVIE TRAILER?
MOVIE TRAILER? ANSWER.
ANSWER.
ANSWER. YOU BETTCHA.
YOU BETTCHA. FIRST OFF, YOUTUBE RECOMMENDS
USING YOUTUBE KIDS FOR ANYONE
UNDER 13.
UNDER 13.
UNDER 13. NO PERSONALIZED ADS THERE OR
CLICK BAIT OR ANYTHING LIKE
THAT.
THAT.
THAT. BUT
THAT. BUT IF YOU ARE JUST USING OG
YOUTUBE CLICK ON THE "I" ICON
IN THE AD AND YOU CAN TELL IT
TO STOP SEEING THIS AD OR GO IN
YOUR SETTINGS AND ELIMINATE
YOUR HISTORY, THE TOPICS THAT
GOOGLE BELIEVES THAT YOU LIKE
OR GO SCORCH POLICY AND DROP
ALL PERSONALIZED ADS ALL
TOGETHER.
TOGETHER.
TOGETHER. IN WHICH YOU WILL RECEIVE
RANDOM ADVERTISING.
RANDOM ADVERTISING. EITHER WAY, GOOGLE IS
TRANSPARENT ABOUT WHAT IT IS
TRACKING BUT IT IS UP TO YOU TO
SHELTER YOUR CHILDREN FROM
POLITICS UNTIL THEY ARE 18.
>> I FEEL INFORMED AND
HORRIFIED AT THE SAME TIME.
>> THE GOOD THING, THOUGH, YOU
CAN GO AND SEE WHAT THEY ARE
LOGGING ON, DELETE IT.
IT IS ALL THERE FOR TOY -- IT
IS ALL THERE FOR YOU.
YOUTUBE KIDS IS ONLY AN APP.
>> SOUNDS LIKE A FIRST WORLD
PROBLEM.
PROBLEM.
PROBLEM. >> IT IS.
>> IT IS.
>> IT IS. A LOT OF STUFF ON THE INTERNET
I DON'T WANT MY KIDS TO GET
INTO.
INTO.
INTO. SOMETHING LIKE YOUTUBE KIDS
WOULD BE NICE.
>> I JUST RAN INTO A WALL, WHAT
IS WORSE, POLITICAL ADS OR
HALLOWEEN TRAILERS?
HALLOWEEN TRAILERS? I AM TALKING ABOUT ME,
PERSONALLY.
PERSONALLY. TALKING ABOUT NIGHTMARES I
THINK THE HALLOWEEN TRAILER
WOULD BE BAD.
>> WHAT IF YOUR KID GETS THEM
MIXED UP.
MIXED UP.
MIXED UP. SOMEONE RUNNING