neurons
twelve we got back then to turn on the majority report on the phone pleasure to
welcome to the program the
director of super says he where in the world is a some of them live in the
various of their television programs and of course
by his latest pom wonderful presents
the greatest movie ever sold thanks for joining us more
thank you got lighter
uh... so let's talk about the the genesis of the film my puts out a couple
weeks ago and uh...
it's a eg
great
uh... i guess uh... a window into
some of the most part at specks of filmmaking in some respects yeah i think
that what the hell did a great job of doing a couple in the curtain back
showing you what i what goes on in this uh... in this business showing you the
the influence of manipulation accompanied actually start to have over
film and television then really did she and play in the world updated our
country
now we're so what
what inspired you to do this and they know you mentioned in the film that usaa
lodhi you're fat you're your friends in the business
with these huge
i guess cell multi platform blockbusters
yeah uh... was it
what how much of it was it was really actually your personal in deserve your
emotional desired to you have a blockbuster like that or
riot life i was you know we thought it was a good idea to make a film a kind of
explores the world of uh... your advertising marketing a product
placement and get the whole film paid for by those companies out like allergic
where there's a good idea there you know today did i then
of meant for me it was really good also stemmed from just kind of the
pervasiveness of how much like marketing and advertising than our daily life they
can't leave the house today
without feeling like theirs
simply trying to show you something you know from when i get on a bus ride on
the subway or i get on a in a cab
we want to go to the bathroom a settlement time when i went to the
bathroom anderson spiritual quiet time out
and so
well let me tell as you went through this process and uh... you know well
it's obvious since it's in minutes parent from the uh... the clip we just
played out before you came on that
the the
the film is actually about you
making the film a really i guess more accurately financing the film yeah i and
it look for a while i keyword going to get anybody to bite but uh... the
fascinating thing is
if there's a buck to be made it really doesn't
you can find a brand that will find a hook
you'll find someone and i think that what the filming of one of the heart
ideas with a film with a core values of the film is bit
everything is for sale that literally anything you could buy almost anything
these days just a couple weeks ago
you know right before the film opened there is going to make its way out
across a country now i flew up to the pennsylvania him
you know went there but i a blood clot in the f_a_a_ gave the mare big giant
check for twenty five thousand dollars over the next sixty days
the kowtow to an insufficient changed its name to palm one percent three great
whatever soul pennsylvania
and toes every i think it is sad it just gets had but it continue this question
of or do we stop where it is a dead here we have stadiums we have buildings you
know now
advertising is making its way into schools in the other story to sew up the
naming rights too
gymnasiums in classrooms and things inside school districts where dissident
yeah i mean actually having today there was a story about uh...
how uh... a
how it's going to exit in school marketing division
is now presenting the united states of the energy which is sponsored by the
coal industry the american call sunday's innovating and their teaching this too
two kids
i mean so they
uh... you know the
the group of the great thing about your movie is that it is
it's an insight into
to movie making a product placements been there for a long time robbed by
kate it provides a great insight into the minds of people who are willing to
sponsor
to do just basically get their name out there mia and and what i think that i
love about the problems also shows the influenced that you know once you start
getting in bed with a brand record with a corporation
its value note thirty percent chance or fifty percent chance of a one
hundred-percent chance they will influence the content in some way
and i think that you
see that play out in real time minutes movie and it's it's incredible to see
yeah it's it's because you know uh... product placement obviously has been
around for
a longtime but white
i think we've moved into a different
a different on with the would do it with the cross promotion where
the our entire culture seems to be
inundated by the stuff i mean you had your selling
uh...
i guess i gotta say this problem wonderful percent betrays movie ever
sold
last
rattled off the ground ultimately yes it is rolled right over to you
we did ameen you know
in these conversations that you had differences like with palm
did you ever say like man this could be really
you know are adai remove
real you know you just give us a palm up
pom wonderful presents is that going to that did they have to any sort of
sensitivity to the actual
product other than its potential reach
yet i think that sensitivity you know with regard to how they were going to be
portrayed in the i mean everybody push back on the phone we purser getting
contract
every crime contract basically they said from the brand we want hundred-percent
control the movie absolutely not what we want final approval of the film
absolutely not we want final approval of our products are to be seen in every
friend that warren you know absolutely nine we continued to push back but
you the brands why they have a tremendous amount of control that's why
so many company said no
it you know the into the day we were going to let them have that control
right well-done i guess what i'm asking is
less about
they're wanting control relative to how their brand is presented
hand if anybody ever raise the question of like
hey com
is this hired people going to want ameen
did people ask you like what's the arc
what's the what's the
a motion als
ledger knee that you're taking the cattle connor four hundred and people
would say their liquor terrific great interview which usually see in the
trailer people go to the great spiritual dot com you can see the trailer for the
film where
one of the sponsors that we go to one of the brentwood execute one setup
is there a plot he'd like what what's the movie about the michael the to the
movie right now the pygmy pitching in the film in the all the toll profits is
part of the movie
and you know and i think that worked well i think i love about the fellow
what makes the film work ethic it really is a film within a film a story within a
story as you start to see this whole thing kind of comfort for wishing me of
the things that we critic in the beginning of the movie in the world with
our tujhya marking are the exact same things that we implement at the end of
the film
to advertise and market our movie did you see that all start to come to
fruition that's it's fascinating
yeah and so how what was the reaction uh...
these folks
what would their reactions now i mean
you know pom wonderful had didn't they have some sort of like uh...
financial benchmarks
where what their money was contingent upon yeah well they are like there was
money that was still it was like a still owes four hundred thousand dollars they
gave of the people they buy it ourselves
yet it's only about four hundred grams
yeah they are four hundred grant
they gave us six hundred and try to get the extra four hundred brand we have to
xiv a certain amount of mountains medium questions six are really meaty
impressions
we have to show on over toward the discrete worldwide
we have to have five adult downloads of dvds
and if you have to generate ten million dollars worldwide at the box office
so this is this is the time where you're really i'd guess
i mean have you had you reach that
well we've reached the uh... the number of medium pressure do you know at this
point i just give you an idea of how much i i thought we were i thought we
would be impossible to get sicker believers but i would be
so hard and it just out of a sudden storm purposeful in january when we we
got our first report from burrell's which of the company that measures
medium you know kind of media mentioned the media placement
uh... mid-february for start up a report out of cement we've already had nine
hundred million medium pression
and that was like um that was that was poor thought was even released so
of the things that we didn't do as you as you look back you know hindsight
being twenty twenty and if anybody ever and that they asked me for advice if
they're getting in
in bed with brands like were like you
and i call them on mike and i think that go she ate for success
which we didn't do what we did negotiate a bonus structure we didn't go shape or
if we hit these benchmarks or go beyond her benchmarks we are guaranteed this
much more money of x
which was a mistake
so and r_u_ now i mean i imagine now is anita get-together dexter
to get that four hundred grand
that i'm at work
yes now is ordered by kid this is almost more even
the you're still got to go out and pip yourself in a really aggressive way
that's right now i'm sure that dole out you know special albanian the p_t_
barnum grub
right and then the other server so you will actually come on the majority party
as a in some way to get yeah but look at it it listed by the majority they'll
need to ask why i got a lot going on the minority report now well i mean but that
may be next up let me know me ask you this because you were working is
really interesting to me in the sense that it is
not and
it is not over
earthly
forces say partisan political
uh... for the most part immediately a very i mean i think you clearly have an
ideology
how would you would you
links press what that ideology would be that that that
that seems to start permeate your films bombing the biggest thing for me is
uh... you know that the way that i try to make movies is iran's but he doesn't
like to be told what to do you know i don't like to be told what to think
and i try not to let my movies you have that same effect you know i'll i want
you work for you at your own opinion over the course of watching the filming
a tv show too though when you leave
you can say here's what i think not what here's what moored in kingston dot you
know i'm going to do what he says
i want you walk away coming if your own mind and i think that
for me that's a really important thing to have in a film because i think it'll
generate much more conversational generate much more dialogue will
generate a lot more interest and i think i will turn that interested action and
some level
are there times where you do you look at
plano people you know in the industry and
uh... services manifest
was just willing to do one of the
dislike
i don't know a remake of a cartoon
demanding either
fish you know i could do one
that you know if i did the squeak wool part three
yeah i think i've ever ever ever right after supersize me i got sent
undersecretary delicate narrative movie
and i've always wanted to an airtel met some point i well but um...
description i was like i was in a remake a revenge of the guards
i would say it like another i was that like the new do speak alos script and i
would like right like i really can't do this united did not what i would be
spending my time to life is too short
yeah i mean it's is it's interesting images do add ever do any point
i guess
perceive that
that can be a
an engine to free you up to do other projects or maybe you just feel images
long is it you can't get away with doing
sort of these things on your turn
earns why not yeah what i feel like you know i'm not going to uni place crime
and getting away with him on my terms as along as i could keep doing that you
know i'd rather not have to feel like i'm you know
telling mike foale you know that they've got to make this film will work on so
many levels i think that
we are able to get these companies to come in
give up control
take their money and make the film opening i don't want to make
you know that was a real coo you know when it came to priya preaching a great
movie ever sold so immediately i would really like to make sure i can still
kind of state a pathogen you'd be true to think that i wanna make before i kind
of
ips or given up
when you go to your representatives and i should say because it is named ron
friday on this matter and that i
you know your turney someone i mean
just lightly
uh... 'em
but uh... when you go to your representatives who say like
i want to do
this movie and i guess concerns and we shot in the movie but the main
was their moments where they're often with only dudes seriously don't do that
it's one in every dot every time i calculated that my call any of my
attorney like whether it's whether i call your lincoln bad loan l_a_ a recall
paul brand here in new york pc in the film
i figured well why do you explain what it is
there's usually a bowl of silence
followed by a big size
none followed by them today
now do you want to where where you want to start telling you why you shouldn't
do this
since the saudis and we thought we start talking about it what can i do to make
it possible for me to do this and then we start breaking it down for bear but
uh... no i have many
many confused and uh... a distraught conversations with my attorney and uh...
you know i just don't need to get more specifically in about that uh... the
question about the way
did people in the end a mean some of these companies for you know
particularly company some of the branding companies that you went to
visit you know as you were getting advice yet any sense as to how some of
those people
all perceive themselves
and i i just always fascinates me
'em
if
some of these people in the branding world i find
i would be embarrassed if i was then obviously they're not embarrassed by
what they do or shame but i wonder if
there's every moment with a look at themselves on
on film as yet
is it you know from the get third-party perspective
yapping at themselves as a subject
uh...
if they ever have those moments of likely
yeah i mean i'm sure that your there are plenty of brenda what they call this
film
or like i wish i had said that which we would have done that but died you know
ultimately the whole goal of this movie is transparent p_n_c_ alike showing a
very honest and open picture of of how this business works and what goes on
behind closed doors and the fact that they were open enough to
be there in to relinquish their control a mean i think that that honesty as much
as it may make him a couple who is what makes the movie work
right now ya david is going to deal with it i guess my i think that i think it
would make them come off a lot smarter make them look a lot better because they
were so many people that said no and push back on this film
but the delivered said yes
and said yes it came on board for what it what you know at the end of the day
is a very small amount of money in when it comes like a wad of money to meet
corporations generate
it makes them look really smart and make them look relief fabi
and uh... and hopefully i think that's what they they all want to begin with
might one of my favorite moment was when i think it was in the end of per screen
print
it when you ask them what how would you describe it would seem to any to be like
one of the french question governments
the woman just says that's a very good question i mean that
this she still have our job
i'd gladly greenup all those people are still there
all those people still have a job sparrow still still working away
i'd be remiss if i didn't ask you if you're taking some of the credit for
bin laden
uh... why i a m still waiting on that check from the government i a m hoping
some of the maybe liquor for perot practical check shows up
well pep temperature ten percent of the world tour of the reward so uh... people
who go to the greatest movie ever sold dot com find out where it's uh...
screening locally
and the people should understand that every time you go you are actually
increasing the chances that uh...
com wonderful will be
odors sending them we're going to track
but they'll actually be a little more on the hook for upper making this movie
c_f_o_ of bankers everyone to go and pick up out of your close friends there
you go are a lot of morgan spurlock thanks so much for joining us
bloodletting gravity
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