- So to me, there are two types, right?
You have the mainstream influencer
and then you have what I call
the influencer that's famous that nobody knows.
Okay?
So it means that let's say for Guy,
in your market you're famous,
but mainstream, no problem, right?
That's the best.
That to me is the best.
That if you're very well-known for...
in your category, that's great.
Mainstream is a bitch.
- Is there a way to manage that?
- Yeah, just target, don't go this.
Just go like if you did pharmaceutical, just do that.
Like certain vertical.
So, it's not like you're aiming,
I want to have a million followers.
No, I want a 100 solid followers
on a certain platform
that I can do business with like in Dubai,
I just want the, I don't want anything else.
Because it is inconvenient, I can tell you that.
It's definitely inconvenient.
But I know, knowing that I chose to do that,
then it doesn't bother me.
So, it's like I know that's what I'm getting.
That's a choice I made.
- Is it the price? - Hmm?
- Is it the price? - It's the price and I,
I know I can't make the impact I want without it.
So, I got to pick and choose.
Do I want to be hidden quiet like the best kept secret?
Or do I want to people to know?
If you want people to know then you can't.
And at the same time you--
- You can't go back. - No.
- Once you are there you are there.
- Yeah, so I made the decision
when I made... This is what I want to do.
So yeah.
Once I made a decision then it's only,
yeah, it's just all just forward.
It's inconvenient.
It's a big thing.
Vegas, I mean all the time walk around,
but most people, it's very nice.
But it gets inconvenient.
With outside,
downstairs,
new people coming over, photo.
It's good.
The first couple ones.
After the 20th one it's I just want to eat, right?
You get a lot of that.
Yeah, it becomes inconvenient.
We had even...
security is an issue.
That's an issue, it's a real issue.
Security is an issue.
And probably most people, most people are good.
Almost everybody's very good.
But you got some,
I've seen some funny, funny ones where,
I don't know why that happens with
when I'm going to bathroom
we have the stall,
taking care of your business,
you're in and then you're taking a piss
and the guy looks at you,
oh, are you Dan Lok, like you know?
Fucking when I'm in the middle of like trying to pee,
what the fuck, right?
And then the next thing is, can I take a picture?
And it's like, can I wash my hand?
You thought, at first this happened
I thought it was a coincident.
Fuck, this happened, by the way, like a thousand times.
It's always the bathroom.
And I was like, man, okay, so let's take it outside.
Let's not do it in the bathroom.
But it's this kind of stuff, it's this kind of stuff.
Because they excited right?
They're just excited, like "oh my god".
Wash your hand, first.
It's real.
It's real!
It is hilarious, like we have some funny, yeah.
Sometimes I've met where
they're so excited that they just,
I was walking down the street
- Yeah, we're going to be like, oh, fuck.
They followed me two blocks.
Just kept talking right?
Just, let me tell you about my idea, let me ,
it's odd, yeah, it gets, when you reach so many,
like I said, you see the numbers.
This is hundreds of millions of reach.
That's a lot of people.
That is, and you don't know who they are,
what they are, that's, you don't know.
It just, yeah, and let's face it.
I am...
controversial.
I provoke people.
Like I poke.
Right?
I'm not the most vanilla guy.
I'm like, so people are...
with lower self right?
They're like, what the fuck or who the fuck are you?
You get a lot of that reaction.
So, yeah, I'm not an advocate of that