- Five success principles that I use
to really get the most out of life and business.
You know, I get asked often from entrepreneurs
kind of what are some of the habits that I have
or some of the ways I think about business
that really have impacted my career.
You know, I don't know if you know,
but I've built five companies even though
the first two are complete failures.
The last three had quite a bit of success.
I ended up raising venture capital.
My last company got acquired in February
and I feel super blessed that all those things happened.
But really, they're kind of attributed
to a bunch of different strategies
and that's what I want to share with you guys,
five different strategies to really
get the best success out of your life.
The first one is momentum.
When people as me what is my responsibility
as a founder or CEO?
The first thing that comes to mind is momentum.
You got to think about the team that you have
and the investors and the different advisers
you might have together
and how do you get everybody moving forward?
And once you get them going,
keep them, keep them going forward again.
Like some people talk about a flywheel that's turning
and you got to keep them that momentum.
But that to me is everyday I ask myself,
"Where are we slowing down?
"How can I increase that?
"Where do we need to get started
"because that starting phase is always
"where there's a lot of friction and it's new,
"so people aren't too keen on doing it."
And then once things are moving,
keep them in motion.
So, number one strategy is just momentum.
The second one is habit.
When I think about the most impactful advice I ever got,
it was from a neighbor actually, Wayne.
He was the only kind of entrepreneur I knew.
He had a few motels and some real estate projects
and I remember sitting down
with Wayne asking him one day because
I was just getting going as an entrepreneur.
I said, "What is the one piece of advice you can give me?"
And Wayne said, "Habit."
Now, I at the time, I thought it
was the most ridiculous advice ever.
I was expecting something way deeper
and mind blowing than habits.
But I can't tell you how important it is
because if you have the right habit,
you can avoid the ups and downs.
I don't know if you've ever experienced
this in your business where
things are going really well
and then all of a sudden you changed things
and they go really bad
and then you're like,
"Oh crap, they're broken."
So then, you get really back engaging
in your business and it get better again.
And you go through this crazy ups and downs
and what I try to do is I try to ask myself,
"What are some habits, some success habits,
"that if I implement it into my business
"would continue that upward trend of progress
"without always feeling like once things
"got good I could take my eye off of it,
"go work on something else."
So, it's habits that I ask myself
from marketing, product development, just leadership.
Even finance, what are things that I'm willing
to do on a daily basis?
Maybe every two weeks or even
on a monthly, quarterly basis that I know
are going to be important to keep
things going the right direction?
And those are habits and I try to only add
one new one every 60 days.
I know some people talk about the 21 days.
I don't know about you,
but 21 doesn't seem like enough
to really create that habit and that routine,
so I go 60 days and then I introduce another one.
The other idea that I like to think about
is just keeping things simple.
When I talk to entrepreneurs
and the feel overwhelmed or they just have
way too many things going on.
I just ask them to like
simplify their life.
You know, I ask them,
"Why are doing all these other things
"when you could just be doing
"these one, two, or three thing at max."
They've got ten things going on
and you know it's funny like
some people just feel like
they have like some super power
and the way I look at it
is management bandwidth, right?
So, if you don't have a bunch of managers
other than yourself,
then you don't have the capacity
to take on multiple projects.
So, I try to keep things simple
and the reason why is because
when they're simple, I can go deep.
And when I go deep,
I can truly, truly understand
and get the value out of
the execution part of the project.
So, a lot of people they start a marketing strategy
and they might build some landing pages
and some Facebook ads.
But they don't go deep, they don't focus.
And they start doing other stuff
like YouTube and Twitter paid channels
and they didn't just keep it simple,
go deep and focus so that they can really
get the value out of that.
So that's a big one.
You know, the other one I'm going
to say in line with that is strategy.
You know, just understanding
where are you today,
where do you want to be
in the next one, three, five years?
And what strategy can you kind of map out
for the next year on a quarterly basis
or monthly basis that's going to get you to that point.
And if you don't have that,
then every new idea that you can think of
is a great idea.
Every new idea is something you should be doing.
You could be at dinner with a bunch
of friends and they're like,
"Oh, you should try to do this for your business."
And you're like, "Oh, that's so great."
And you do it again.
And you see how as soon as you start doing that,
all the other things I just talked about
kind of go at the wayside.
Your habits, simplifying stuff,
all these items just get really difficult to do.
So, having a strategy for me
it allows me to say no quickly
in a nice polite way.
So, everyday on a daily basis,
I get a dozen emails from amazing people.
Heart-centered people that want
me involved in their projects
that they have an idea for my business.
And because I have a strategy figured out,
I can quickly evaluate.
Do I really think doing that project
and taking this one out is going to be,
have a bigger impact for the result
that I'm trying to attain?
The answer is no, boom, simple,
quick, no, thank you, appreciate it,
we thought about it, not a fit.
And I just feel like that allow you
to do so much as an entrepreneur.
Really help you create these success principles.
The last thing I'm going to tell you guys
and the fifth one is to enjoy the journey.
It's not about the outcome.
I don't know if you've heard me say this before,
but a lot of people they're striving for the mountain top
and trust me once you get there,
if you've ever been there,
you realize that you start looking
at the horizon and you start plotting out
your next mountain top.
So, it is truly not about achieving.
It is about the journey.
So, no matter where you are
in your entrepreneurial journey today,
embrace and love the process.
Love the fact that you feel frustrated,
that your team isn't always listening
or that you feel like you're doing way more
than everybody else because that truly is
the reason we do this.
And if you can bring that level
of appreciation and gratitude
for even the frustrating times,
it just makes everything else so much easier.
So, I want to hear from you.
If you have any other success principles,
leave them below as a comment.
Please like this video,
so we can get a bigger audience
and a bigger impact for other people.
I want to challenge you guys
to live a bigger life and a bigger business
and I will see you next Monday.