Alright. There's so many different social media platforms that we could be using
or we should be using, right? There's obviously Facebook, there's Instagram,
there's a YouTube that I talked so much about. -But what about LinkedIn? -What about
LinkedIn? -I mean that one's all about business, right? -Okay, LinkedIn is a great
way to generate leads and I'm going to show you exactly how to do that right now.
-Talking a little bit today about generating leads on LinkedIn. You've
talked about this before in various episodes. But let's drill down a
little bit more today's from more specifics. -Yeah. So, LinkedIn is a great
place for B2B --business to business. It's a great place to prospect and it's a
great place for people to respond and become your customers. But you got to do
it the right way. So, on LinkedIn, there's a simple way to reach out to new people.
And that's by sending them a connection or a quest. -Right. I've seen that, I've
done that, I've tried it and not always successfully. -It gives you the
opportunity to create a custom message for them. And Linkedin will actually
encourage you to do that. "Hey, you want to see some customers? They're
going to be more likely to respond." The answer is yes. You do want to do that. And
in a previous video which I'll remind you here the best way... The best type of
message is one that's 100% complimenting them. You don't reference
yourself who you are, what you do why your message... -I love that. -You don't
do anything about yourself or what you have to offer, the value of to give.
It's all about them. -it works. It totally plays on their human nature of
wanting to be appreciated and recognized. You're grabbing
them. -Read their profile. Get something about what they do that you
can really compliment them on sincerely. And just say, "Wow, I really appreciate the
effort that you put into this." Or "You're doing a good work. You're really making a
difference in impacting the world for a good." I mean things something that's like
really complimentary like that. -How do they not respond to that. -What they do is is they
they reply. But before they were applied they'll go and they'll look at your
profile. And a big part of this video that I want to emphasize is your profile.
Because if you're sending out these messages and you're getting such a good
response, right? We've talked in a previous video. You know, I tracked the
numbers. I got a 65% reply rate. -Yeah. -I sent out for every 100 messages I
send out, 65 would reply when I compliment them. And it vary.
Sometimes it's been as low as 55. It's been as high as 75. So to say, average
of 65. -Makes sense. -I've actually tracked those numbers. If you're getting that
much of a response and they're all going and they're looking at your profile, then
what should you do? How should you nice your profile? -Please tell me more.
Because I know mine is terrible. -Do you think that you shouldn't pay
attention to it? -Well, no. Of course not. I mean, yeah. It's a dumb question. Would you
just tell them. No, I shouldn't pay attention to it. No, I'm telling you, I
mean that's... I mean literally the last time we talked about this I'm thinking
my profile needs a major tune-up. -Okay. Here's a question. Let's see if
you get the right answer. Should your... Imagine you had a resume.
And get a really good resume. -Sure. -Like you put a lot of heart and soul. You put
hours, you revised it. -Yeah. -Should you make your LinkedIn profile
look like a really good resume? -I wouldn't. -That's correct. -Oh, good job. Oh!
Thank you. *Ching* -You don't want your profile to look like a resume. -Yeah. -You actually
want it to look more like your website or have more the information that you
put on your website. And you want to talk in their language. So, you'll
about the benefits, not the features of what your product or service is. But if
you talk about the benefits and how you'll help them. So, should I show you my
profile? -Please pull this baby over. -Okay. So, I've got a recently updated photo. Got
my beard on there. -Yeah, you do. -I've got a title that I've been very specific about.
"I'm a YouTube producer, I help seven-figure influencers leverage
YouTube as a lead generation machine." -So, that's all... That's benefit-focused. -Yep.
And got my website there. And then same thing down here. When you go down into
the description and it jumped down there but... So, I say what I am but who I help. I
help seven-figure influencers. I help them grow their YouTube following, turn
their channels and delete generation machines. So, I'm talking about the
benefits and I'm talking for the person who is my target audience, this is
speaking to them. At least that's my hope. That's my hope. And I actually
ask them right here. "Are you an expert with a message the world needs to hear?
Are you tired at..." Yada, yada, yada. And I say, "I may want to work
with you if you answer yes to the following." So, this isn't a resume. -Yes.
-This is a message targeted directly to my audience. Ask them a few
questions. And I give them a link to my calendar.
And I get appointments on my calendar because of this. So, I've got videos and
I've got more things on here. The point that I wanted to make in ensuring my own
profile is that this is a marketing page. And if I'm getting such great response,
people are coming here. You can be really strategic with it. And because
it's so structured on LinkedIn, you don't have a whole lot of variety. You've
got a title, you've got a photo, you've got... -So, you haven't discovered any hacks
on this where it allows you to be way more custom.
You just know that you can put a certain amount of copy in a body of of your work
or your what you're talking about, your benefits here. But you can
sharpen it. You can make it more focused like this. -Yeah. -Yeah. Because most
of the time you see them and they do look like 5 years at such-and-such
college. These are the jobs I've had. Well, you're not really looking for a job.
You're looking to promote your business. You're looking for business. Yeah,
that's great. -Basically there's 2 steps here. And you could start that right now.
Basically, you go to LinkedIn and polish your profile like we've just described.
This isn't something that will take a week or months like most people will
think it takes. To polish your profile and just go do it right now and take 10
minutes. And if you don't like it a week later, then in a week change it again. But
be intentional about your title, your description put in a good photo. And
then all you have to do is send complimentary messages on LinkedIn. So,
find your your ideal prospect, send them a message. And I'm going to show you how
you can search and filter and find people. That's we're going to show you
next in this video. Once you find them, you just send them a complimentary
message. They will come and they will look at this.
Just because you've complimented them, if you said, "Hey, you should check out my
profile", They will not look at it. They will not look at it if you talk about
yourself or ask them to do something. But if you give them a real sincere
heartfelt compliment, they'll then come and look at this. -Now, we want to make
sure that we don't put a link to this video in that message. -I think
they should. I think you should share this video with everybody. Because
they need to be using this. -I mean you don't want to put that video out
on your page. Where when they click on it and they go, "I'm
going to send them something really complimentary." It's not a secret.
But you know what I'm saying... It's just fun. Okay. -Yeah. Well, you know what? That actually
brings up a point. Because I had somebody who attended my cabin retreat that I put
on. And I was training them this strategy. And they said, "Hey, that's how you
contacted me?" -See? -And he wasn't offended. -Oh, that's fun. -Because I can't remember if as
he or she. -That's because experientially, he
knows that it works. -Yeah. he's it's proof. You proved it on
him. -So, it just emphasizes the point. -Yeah, yeah. Poor chump.
I'm sure he's not watching it now. -Okay. So now... -How do you find our ideal...
Our people we want to message. -Yes. So, there's this awesome search bar
up here. You hit search and you can narrow it down for people. So, if you
do a search by people, you can choose a location. Do I want people just the
United States? Just the United Kingdom? You can go by a specific state. So, if I
want to target people in California or just Orange County. So, I can narrow
it down as much as I want. Let's just say Orange County. Sure. And I could do
multiple. We could say Provo, Utah and Orange County. Connections is... Are they a
connection on mine or do I want to find people who I'm not yet connected with? Or
that our connections of my connections removed? If I want to narrow it down
by companies... And there are more filters that you can do as far
as the industry that they're in. Companies that they work for in the past.
-Alright. So, let's say we filter United Kingdom. And that it's going to show
me... Wow! 23 million. -Okay. So obviously, there's a
lot of people that use LinkedIn in there. But what if I'm looking for
public speakers?
-In the United Kingdom? -Yeah. Public speakers in United Kingdom. There are
82,979. -Ugh, good heavens. -I just come right here and send them a
connection request with a compliment. -That's very cool.
Yeah. So, I definitely recommend coming and checking this out and playing around
with the the filters. I don't want to tell you exactly how to sit every single
one because it's pretty, pretty straightforward. But it's a great easy
way to find your ideal prospect. I have another tip that I wasn't planning on
sharing. But just a bonus for you that I've watched this far in the video, you
can also do a search for groups. So, I'm on people. I can come here and change it to
groups. And let's just say... Let's just type an entrepreneur. I spell it right? So,
I searched for entrepreneur groups. So, let's see, Young Entrepreneur connections
or impact entrepreneur. There's 20,000 people in that group. I can just pick a
group that I think sounds good. And I can ask to join it. But you can see that, "Oh!
I've got a lot of connections in this in this group." But once I join it, it gives
me a list of 18,580 people that I can then go and send connection requests
to. Send them the complimentary message. So, it's people that have kind of
filtered themselves into groups. "Hey, I'm a part of this group about..." Because when
you do a search for a specific phrase, that phrase needs to appear in their
title or something about them. But here you're you're searching them
according to interests. Say, "I've got an interest in fitness." Or "I've got an
interest in fishing" ike you do. Or whatnot. So, that's just a little bonus
tip as groups are a great way to find your target audience on LinkedIn as well.
-So hopefully you feel inspired to really kind of jack up your usage of LinkedIn.
-Jack up can be taken negative. -Oh, can it? Oh, then pump up. -There you go.
Your use of LinkedIn to find new clients, customers, friends. -Yeah. Another
social media platform to use, right? But this one... This one you can use today
and get the client response from it tomorrow.
-Immediately, very cool.
burned me once or twice I expect