.
. >>
>>
>> A
>> A PROGRAM HAS BEEN UNVEILED IN
CONNECTICUT AS WELL AS AT
THE CONNECTICUT POST MALL.
IT'S A NEW E-COMMERCE PLATFORM.
IT'S CALLED SHOP NOW AND IT
WILL MAKE YOU BE ABLE TO SEARCH
FOR ALL PRODUCTS AND IN-STORE
INVENTORIES FROM SELECT STORES
IN THE MALL OR IN THE AREA.
I HAVE NOW WITH ME THE CEO OF
CENTENNIAL, WHITNEY LIVINGSTON
JOINING US NOW TO TALK MORE
ABOUT IT.
ABOUT IT.
ABOUT IT. WHITNEY, THANK YOU SO MUCH FOR
JOINING US TODAY.
IT CERTAINLY SEEMS LIKE A NEW
WAY OF LOOKING AT THINGS.
IT SEEMS LIKE YOU'RE SORT OF
CENTRALIZING A LOT OF
THE SHOPPING DUTIES.
BUT PLEASE TELL US IN YOUR OWN
WORDS HOW THIS SORT OF WORKS
MERGING THE WORLDS OF ONLINE
AND BRICK AND MORTAR SHOPPING.
>>
>>
>> GREAT.
GREAT.
GREAT. WELL, THANKS FOR HAVING ME.
AND YEAH.
AND YEAH.
AND YEAH. YOU DESCRIBED IT PERFECTLY
UNTIL NOW SHOPPING AT YOUR
LOCAL MALL OR SHOPPING CENTER
AND SHOPPING ONLINE OR TWO VERY
DIFFERENT SEPARATE WAYS TO
SHOP.
SHOP.
SHOP. AND
SHOP. AND WHAT WE'VE DONE IN CREATING
THE SHOP NOW E-COMMERCE
PLATFORM IS CONVERGE THOSE
CHANNELS INTO A HIGHLY
MONETIZED EXPERIENCE FOR
CONNECTICUT POST CONSUMERS.
SO SIMPLY PUT YOU GO TO
THE EXISTING CONNECTICUT POST
MALL WHICH IS SHOP.
CONNECTICUT POST MALL DOT COM
AND YOU CAN SEARCH FOR ANY
PRODUCT WITHIN THE INVENTORY AT
THE CENTER.
THE CENTER. SO FOR EXAMPLE, JEANS YOU WOULD
TYPE IN JEANS THEN REFINE YOUR
SEARCH FOR THE COLOR STYLE WASH
ET CETERA AND THIS INTELLIGENCE
SOLUTION WILL PULL UP ALL OF
THE OPTIONS AVAILABLE AT
THE POST AND THEN WHAT'S EVEN
COOLER IS THE SOFTWARE DELIVERS
MULTIPLE WAYS FOR YOU TO GET
THAT PRODUCT.
THAT PRODUCT. YOU CAN BUY ONLINE AND PICK UP
IN-STORE.
IN-STORE.
IN-STORE. YOU CAN BUY ONLINE AND PICK UP
THROUGH OUR RETAIL TO GO
CONTACTLESS CURBSIDE PICKUP
SOLUTION OR YOU CAN HAVE IT
SHIPPED TO YOU THROUGH
THE RETAILER.
THE RETAILER. AND LASTLY YOU CAN EVEN USE
THIS SOLUTION AS A DIGITAL
DIRECTORY JUST TO PREPLAN YOUR
NEXT VISIT TO THE POST.
>>
>>
>> I
>> I IMAGINE THIS WOULD MAKE
COMPARISON SHOPPING EASIER MUCH
EASIER.
EASIER.
EASIER. >>
>>
>> YES.
YES.
YES. WHAT
YES. WHAT WE'RE FINDING EVEN POST
THIS BLACK FRIDAY HOLIDAY
SEASON IS SHOPPERS ARE MUCH
MORE DELIBERATE ABOUT THEIR
BRICK AND MORTAR SHOPPING.
THEY KNOW EXACTLY WHAT THEY'RE
GOING FOR.
GOING FOR. AND THAT REQUIRES SIGNIFICANT
PREPLANNING.
PREPLANNING. SO SHOT NOW CAN BE A REALLY
GREAT TOOL FOR THAT AS WELL.
WHAT ELSE CAN YOU BUY WITH IT
OR ACCESS?
OR ACCESS? >>
>>
>> I'M
>> I'M SEEING MAYBE FOOD
APPOINTMENTS.
APPOINTMENTS. I IMAGINE SORT OF THE SKY'S
THE LIMIT.
THE LIMIT. >>
>>
>> YEAH.
YEAH.
YEAH. GREAT QUESTION.
GREAT QUESTION. SO YOU CAN MAKE RESERVATIONS
THROUGH FOUR RESTAURANTS
THROUGH THE APPLICAO.
YOU CAN ALSO ORDER DELIVERY
FROM OUR RESTAURANTS OR YOU CAN
MAKE SERVICE APPOINTMENTS, NAIL
HAIR APPOINTMENTS, ET CETERA.
SO IT'S A REALLY VERSATILE TOOL
TO HELP WITH ALL OF YOUR
HOLIDAY SHOPPING NEEDS AND
BEYOND.
BEYOND.
BEYOND. I
BEYOND. I IMAGINE THE MORE RETAILERS
AND SERVICE PROVIDERS SIGN ON
THE MORE ADVANTAGEOUS IT
BECOMES.
BECOMES.
BECOMES. >>
>>
>> BUT
>> BUT HOW TRICKY.
WELL, FIRST OF ALL, HOW MANY
DIFFERENT BUSINESSES HAVE
ALREADY SIGNED UP TO TAKE PART
IN THIS?
IN THIS?
IN THIS? SURE.
SURE.
SURE. >>
>>
>> SO
>> SO AT
>> SO AT THE POST SPECIFICALLY WE
HAVE OVER 90 PERCENT OF OUR
ATTENDANTS PARTICIPATING.
ATTENDANTS PARTICIPATING. SO IT'S A REALLY GREAT GROUP.
AND THAT NUMBER CONTINUES TO
INCREASE.
INCREASE.
INCREASE. >>
>>
>> AND
>> AND HOW MUCH EFFORT DOES IT
REQUIRE ON THE PART OF
THE RETAILERS?
THE RETAILERS? ACTUALLY THAT'S THE BEAUTY OF
THIS PROGRAM AND OUR
PARTNERSHIP THROUGH ADAPT MIND
WHICH IS OUR SOFTWARE.
I PROVIDER HERE.
IT REALLY DOESN'T REQUIRE MUCH
WORK FROM A RETAILER AT ALL
WHICH MAKES THEIR ADOPTION RATE
MUCH HIGHER AND BETTER FOR
THE CONSUMER.
THE CONSUMER. >>
>>
>> THAT
>> THAT IS GOOD.
OK.
OK.
OK. SO
OK. SO I'M CURIOUS ABOUT LIKE WE
SAID THE COMPARISON SHOPPING
THAT WAS ALWAYS THE HARDEST
THING FOR ME GOING ONLINE,
OPENING UP DIFFERENT TABS AND
YOU HAVE TO SORT OF CLICK BACK
AND FORTH LIKE THAT.
WHAT OTHER SORT OF FEATURES ARE
BAKED INTO THIS THAT YOU
HAVEN'T MENTIONED ALREADY
PEOPLE MIGHT LIKE TO KNOW ABOU
SHARIN?
SHARIN?
SHARIN? WELL, I MEAN THAT'S
THE MAJORITY OF IT WHEN I WOULD
JUST SAY IS YOU KNOW, WE
BELIEVE REALLY STRONGLY IT'S
ALWAYS A GREAT IDEA TO BUY
LOCAL WHENEVER POSSIBLE AND
ESPECIALLY, YOU KNOW, IN
THE CURRENT ENVIRONMENT.
AND SO BUYING FROM A LOCAL
SHOPPING CENTER ENSURES THAT
THAT CENTER THRIVES AND
CONTINU TO BE A REALLY
IMPORTANT PART OF THE COMMUNITY
AND SHOP.
AND SHOP.
AND SHOP. NOW JUST ANOTHER WAY FOR YOU TO
WORK WITH YOUR YOUR LOCAL
RETAIL CENTERS AND HAVE
THE BEST EXPERIENCE.
>>
>>
>> LAST
>> LAST QUESTION HOW DO PEOPLE GET
IT?
IT?
IT? THEY
IT? THEY JUST GO DIRECTLY TO
THE EXISTING MALL WEBSITE SHOP.
CONNECTICUT POST MALL DOT COM
AND CLICK ON SHOP NOW SHOP CAN
OFFER POST MALL DOT COM.