Hello fundraising family today we are discussing
viral videos.
For
nonprofits. For you guys not for those other ones. Not for other. People are weird. Yeah
Don't watch those. Viral video marketing for nonprofits.
Now, probably the most famous was the ice bucket challenge.
Everybody knows that how it helped the ALS foundation. Everybody from LeBron James to Justin Bieber
The Biebs man as we call him in a circle and President Obama himself
took part in that challenge to make money for the ALS foundation. But how does it help you?
Obviously, there are other viral campaigns that nonprofits and organizations have done. So a couple more of our favorites would be
the Movember Foundation which all of you
probably remember or will hear about right now. In the month of November, people start growing their beards man, or women. It doesn't matter.
There's shows for that. But basically you start growing your beard at the beginning of the month and by the end of the month you
shave and make some kind of weird fancy thing.
It's really interesting to watch these. If you watch for hashtag Movember
you'll see men their start clean-shaven and by the end of the month
they have fantastical mustaches and beards.
The whole purpose of growing these fantastical beards and mustaches is to raise awareness for men's health
which is just as important as other things health.
Yep
And obviously also there's breast cancer awareness.
Not to
outdo the boys, but grow a beard, really.
Females and celebrities all over the world have taken to social media to post shirtless selfies. People like Serena Williams
January Jones, and they're all posting these shirtless selfies to raise awareness to breast cancer. If you're uncomfortable with the shirtless selfies
No problem. You can still stick with the good old classic pink t-shirts and pink ribbons.
Obviously these viral campaigns are great things because I'm sure you've heard of them.
However, how do you get a viral campaign started to help your social cause? We have 5 tips for you. Starting now!
Number one- national ambition. Celebrities tend to focus on charities that have national causes
So for your smaller organizations,
you should try to focus on a celebrity that maybe originated in your hometown. Number two- shoot for one and done.
It's all well and good to try to get a celebrity to stick with you throughout your entire campaign
but go small. Try to find a celebrity that will stick with you for one campaign and go big. Number three-
pull at the heartstrings. Yes, people in social good want to measure the impact
however, it's so important that you are able to capture people's emotions.
Your storytelling has to be on point and if you need some help with this think about attending the nonprofit storytelling conference.
Number four- High sharing ability. Obviously content that's quick easy and fun,
like the ice bucket challenge, is really easy to share and gets really big attention.
However,
even campaigns that have something serious like cancer
can have content that's short and sweet and
because it has such a short and sweet message it could attract the attention of a national celebrity.
So make sure you pay attention to your content. Number five- call to action aka CTA.
Your CTA is super important
so whatever the content you develop make sure you have a call to action whether it's getting people to donate or
it's doing a fun challenge like the Ice Bucket Challenge or the No Shave November or
the shirtless selfies for breast cancer awareness.
Any
awesome idea,
make sure that it's short sweet and you put it as the CTA for
everything that you do. Everything that you do! It also might be a good idea
to tag a celebrity. Shout them out on Twitter and let them know about your campaign.
They may want to get involved and they may even retweet you
Yeah.
It's like an unofficial number sixth tip. Make sure you tag celebrities because sometimes you can draw their attention if they
retweet something you're doing boom, done viral! The point of all this is viral marketing is very important. It's not that difficult to do.
It's just difficult to get started.
So,
remember viral marketing can
raise awareness for your campaign all over the nation and all over the world if you do it properly. And after that it starts to
raise money for your campaign, which is the main goal. What!? We hope you liked this video with these
5/6 tips.
Five-ish. On viral marketing for nonprofits.
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My name is Kristy, and I'm Eric and we'll see you guys soon. Bye
Schürrle Suffolk Oh Travis
Distracting celebrity so you could take the picture and tell it to TMZ. It's attracting attracting celebrity. Got your own first Oh
Thomas Edison