- Hey, it's Marley with Marley Baird Media.
Today we're talking about new visual content ideas
that you should be using on social media.
(upbeat music)
Putting up ordinary images and videos
on Facebook, Twitter, or Instagram
is just not enough to cut it these days.
According to Facebook, there are more than 1500
content pieces competing in your news feed,
and the average person can only see about 20%.
Thanks, algorithm.
This means that it doesn't matter
whether people liked your page.
Only relevant and great content
can be seen by your customers.
With this in mind, there are three
general characteristics of shareable and viral content:
thumb-stopping power,
a compelling story,
or business goal oriented content.
Before you post anything,
there are many things you need to consider,
and you can click on my link below
to download my free ultimate content
share-worthiness checklist to understand what
great creative content is on social media.
Creating great visual content is easy
if you use this checklist as your basis for
deciding on what to create or curate.
On the other hand, here are some new
visually appealing content ideas
that you should start posting.
Ditch those flat images or long-ass videos
and aim for amazing content, like this.
Cinemagraphs.
These are animated digital artworks.
Think of them as flat images with motion and depth.
They're eye-catching materials
that have great engagement with the user.
I'll tell you, the first time I saw one,
I was fascinated, 'cause I was like,
whoa, how did you do that?
Many brands have started to use cinemagraphs
in lieu of just pictures and images
for their key visuals.
They're easy to develop using video editing tools
such as Adobe Premiere.
Or there are also lots of apps
that you can download on your phone.
I made this one using Flixel.
You can use existing videos and marketing materials
to develop your own.
Be creative in the use of motion and movement.
Try playing with the speed of objects or moving parts.
GIFs.
These are one of my favorite to use.
I use them in texts, I use them on Twitter,
I use them on Facebook.
They're so fun to use.
GIF, or graphical interchange formats,
are a bitmap image that have simple animations
from stitching images together.
Although they've been here since the dawn of the Internet,
they're making a quick comeback
with the advent of social media.
GIFs can be created by taking multiple shots
or editing videos.
There are also GIF makers available online for free.
For Facebook, you need a third party host,
such as Giphy to hold it,
and Twitter can natively hold GIFs.
Facebook Carousel, Slideshow, and Canvas.
Facebook is still king of social media.
With the continued growth of Facebook usage
over the past years, brands have been flocking
to create their presence on Facebook.
In return, Facebook has created several creative tools
to help brands capture their audiences' hearts.
These formats are fun to play with
and are excellent to tell a story
in which your customers could be a part of.
Carousel is a Facebook and Instagram tool
that allows you to showcase up to 10 images and links
to a specific area of your website.
They're great for engagement
since they use the combination of imagery,
videos, or cinemagraphs to capture your audiences' eyes.
Slideshows are stitched up flat images
together in one post.
You can create slideshows using Facebook's native API.
They're also a great way to highlight lots of images
in one post without fatigue.
You can also control how fast each image
will flash to your audience.
Facebook Canvas, on the other hand,
is an immersive mobile experience
that helps you tell stories.
Think of it as a standalone website on Facebook Mobile,
wherein you can build modules that combines videos,
carousels, buttons for sale, et cetera.
They're amazing for crafting awesome
stories for your audience
and highlighting products.
You can also place buttons for ordering
and more information.
A call to action is very high on Facebook Canvas,
due to its visual delight.
Going live.
Facebook Live, my favorite!
Social media platforms have started unraveling
live video formats in their arsenals.
With the release of Periscope and Facebook Live,
users can now launch live videos.
Use this to your advantage.
Post live videos of events, behind the scenes,
what you're doing.
Instead of just posting videos,
rehearse a live video and create materials
that can go live with you.
It's also ranked higher on the algorithm,
so more people will see it.
It's a great way for raising awareness
and encouraging engagement.
Be experimental and play with
the content that you're posting.
Don't just settle for flat images and videos.
Use these new visual content ideas
to engage your audiences.
To understand what makes great content,
you can click on the link below
to check on my free ultimate content
share-worthiness checklist.
And if you don't know where to source that great content,
you can check out my free guide
on content curation for Facebook and Instagram.
This will help you to easily look,
post, and manage curated content
that will propel your social media marketing
to new levels.
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