In this video brought to you by Squarespace.
I'm going to be showing you the best portfolios I found in 2022.
Let's go.
The first one is Studio Thomas.
Have a look.
It's pretty cool.
Again, it's very simplistic.
We see it a lot, this type of thing happening with portfolios.
Just crazy experiences on the page.
And it's really important,
I think if you are a graphic designer. Creating your
portfolio or an agency creating a portfolio to have a sort of
experience within it that looks creative to people who may not
understand the design industry as a whole, but instant brand
colours are there.
If I do a click, you'll see we get Yoni there.
A chemical free period care product, which is cool.
We keep going down Raw Monofloral Honey.
And this is what I've been telling a lot of you guys to do
with your portfolios.
It's not just to show the design, but to show the product
and how the design works on it.
For instance, this here Elsewhere Coffee Roasters.
You see, it's an actual image of the product.
That's what we need.
That's how you're going to get other clients to really
understand that you can do the work that you're suggesting you can do.
You'll never just see the design by itself.
It's pretty insane all the work here.
Let's have a look at all the projects, or maybe The Etiquette Group.
This is a cool project that I like to look at.
You can see when we go into a project on the website, it goes
into more detail.
It's not a case study, but it's just more detail.
Look how cool this is.
It's showing the design all the way through.
The whole screen is taken up with this whole project.
The second portfolio is Damn Graphics.
Again, lovely bold colours happening here.
A lot of anti design happening.
You'll see that most portfolios now will have elements of
anti dsign within it.
And it doesn't matter your opinion on that.
That's just what's happening.
As we scroll down, you can see that it goes crazy
with the sort of experience here. You need a designer who is
passionate about getting things done.
My name is Nando, and I'll help your brand stand out beautifully.
Again, if you're a client coming on to here,
you'll have a good time on the website.
It's very memorable, and that's what you want
with thousands of websites being made daily and new talent
in the design industry coming to fruition every day, how are
you going to stand out?
And this is one way to stand out.
I'm good at what I do because I give a damn.
You're not so typical retreat website.
Okay, now this is cool.
I like the logo here.
Isn't that logo just insanely cool?
Looks so minimal.
Futuristic. Geometric shapes.
You see, we've got the beautifully outlined and laid
out portfolio piece here.
We've greeted at first with an amazing logo.
As we go down, it starts to explain a bit more about the
project, about the brand that they're working for.
And the main thing is the whole page is taken up by the project,
which is interesting.
Normally what you see on other websites is that it would just
still be your branding colour in the background.
This is something that I want to change in ours as well.
But on here, each page or project page, is dedicated to
its own brand that they've worked on.
And if you're wondering where these portfolios are, check the
link in the description.
They'll all be in there.
Number three is a Mariano Pascual.
Let's see what they've done. Instant wow for me.
If you don't know already, it's essentially
a computer screen on a website.
I don't know how they did this, it's insane.
But if you click here,
you get these windows right of different work.
So, for instance, I could go into Pendulum.
This is the work here, this is the description, and you can
actually move things around.
It's actually insane.
The work is great, but the website, the portfolio is definitely creative.
What happens if I type in that?
Oh, my goodness.
If you click that, oh God, we can't show any of this Jim.
I apologize.
So, if you're a website genius, this is actually a really good
way of standing out, is to go beyond what people expect a
web page or portfolio to be, to really stand out.
What if you wanted to create your own personal portfolio for
the work that you've done for your clients, to gain more clients,
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the clients that you need by showing your work.
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So if you don't already have your own personal portfolio or
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Thank you, Squarespace, for sponsoring this video.
The next portfolio number four, is David Milan, and this one is unreal.
So I'm a huge lettering artist myself.
I love typography as most designers do but huge fan of hand lettering.
And you can see here as soon as you pop onto his portfolio,
it's just filled bright colours of his work.
And this is another tactic you can use in your portfolio also.
If you've got many pieces of work, maybe it's provoking
bold or brightly colourful like this, you can just show it as a
sort of a grid on the website.
I wish I could zoom in to show you the texture of the lettering as well.
It's something that I've really wanted to master myself as well.
But David Milan's website is super simple.
It hasn't got a lot going on.
The most amazing part of it is the sheer amount of work that
he's got on there.
You could just keep scrolling and essentially it's like his
Instagram page or his Instagram profile just on another website.
That is another tactic, especially.
Maybe you're too busy to make your own crazy good developed website.
Maybe you just want to use Squarespace and just shove your
Instagram images on top of that and use that as your portfolio.
For a long time,
I did that and I was getting work with my hand lettering
from just doing that and putting it on my Squarespace website.
But just work like this, I don't know how to explain it.
It just looks juicy.
Is that the word?
Juicy?
Amazing stuff.
So, what can you learn about the portfolios that we've seen?
Your portfolio will dictate how many clients you get generally.
Depending on your target audience.
Obviously, you'll get a different kind of client and
depending on how you show your work, is who you're targeting.
But the most vital lesson that you can learn from your
portfolio is to make it an experience.
So walk people through.
People can just click on your portfolio as soon as they're on there.
If they're not interested, they will click off, kind of like this video.
So if you have made it this far, well done.
So make your portfolio an experience, target the people
that you want to work with.
And number three, keep it updated to always post new work
that you're happy with.
Don't post work that you hate doing, only post work that you enjoy doing.
If you guys enjoyed the video, subscribe and I'll see you in the next one.
See you soon.
Goodbye.