Hello everyone, Derek Johnson with tatango.com.
A few days ago we posted a video about our new click to message feature and how people
are using it to allow existing subscribers to forward one of your text message promotions
to their friends.
So let me show you how that works.
So when you send out a mass text message, if someone were to click on this link, then
they could then forward this message to whoever they want.
So they could just essentially look in their contact book and forward it to 1 or 5, 10,
however many people that they want to forward this message to.
So this is a great way to expand the reach of a text message promotion.
Because let's say you have 100,000 subscribers without this link, it just goes to 100,000
people.
But if you have this link, it could go to 200,000, 500,000, even a million subscribers
depending on how many people your existing subscribers forward it to.
So then we had the question of, okay, let's say, you know, a subscriber forwards it to
one of their friends.
How do those friends join the SMS campaign easily?
Well, that's actually one of the features of click to message, which I'm going to show
you.
So first off I'm going to show you what that link looks like.
So here's that link here in our new click to message feature, and when a subscriber,
an existing subscriber clicks on that message, this is what is going to be pre-composed in
the text message.
And I'll show you this on my phone in a second here.
So what I'm going to do is I'm going to create a new click to message and this one instead
of sharing a message, I'm going to opt in to the SMS campaign.
So the keyword for that campaign was JOIN4.
Oh sorry.
That's the opt in short code.
That's 33733.
And then the keyword is JOIN4.
And this is just a link description so you know kind of what this links about.
Then what I'm going to do is I'm going to copy this link and I'm going to open up the
message that is being forwarded to people's friends.
So then I'm going to type in join their SMS campaign here.
Okay, so this is what's happening here.
When people click on that link in that text message to for the promotion to their friends,
they're going to be forwarding, "Hey friends, check out what I just got acme retail, use
the code, save 20 this to save 20% off your next purchase."
And then at the very bottom it says, "Join their SMS campaign here."
Then when they click on this link, it's going to open a new text message and that new text
message is going to be sent to the short code three, three, seven, three, three with the
keyword joined for which when they send it will actually join them to the SMS campaign.
So in the future they'll receive the SMS messages as well.
So I'm going to click save changes.
Okay?
Now everything is set up here, I'm going to go back to my message and I'm going to send
myself a test message and try it out on my phone.
And what I've done is I've mirrored my phone here to the screen.
So I received the text message, actually this is an MMS message and everything looks good.
And then at the very bottom it says, "Share with friends, click here."
So again, I'm a mobile subscriber.
Let's say I'm, you know, one of 100,000 or one out of a million subscribers that received
this message.
Now I want to share this with my friend Jessica.
So as you can see here, when I clicked on that link, it pre-composes a message to, it
doesn't know I want to send it to Jessica, I have to give it the info, but then it pre-composed
the message at the bottom so I don't need to type anything in.
So then I'm going to find Jessica here.
So now I'm forwarding essentially or sending a new text message with the information from
the original text message.
So now I've sent her the promotion from ACME Retail.
So if, let's say the list was only one person myself, now two people have got this message.
So essentially it's doubled the exposure of this promotion.
So then when Jessica gets this message, she can go down here and say, "Join their SMS
campaign, Click here."
Then when she clicks that message, she's actually going to be texting 33733 and JOIN4.
And then she can go through the opt in process, you know, to opt in herself so that then,
not only gets that message to be shared with a lot of people that are outside of your campaign,
but once they actually get the shared message, then they themselves can join the campaign.
So they receive future messages and then every single message that you send to your existing
subscribers, they can forward it and then people can join and you can see that every
single time you get a message, you'll be able to grow your SMS subscriber database.
So pretty cool feature at least I think here at tatango.com.
Again, my name is Derek Johnson and if you have any questions, let us know.
Also linked to the previous video so you can set it or see how we set up the click to message
for the sharing option because that's kind of the first portion of this exercise here.
Again, if you have any questions, let us know.
And again, my name is Derek Johnson with tatango.com.