Hi, this video is about how to find low competition keywords from YouTube.
Did you know it’s easier to rank videos on YouTube if the keywords are less competitive?
When you gain first page rankings for less competitive keywords, it would be easier to
rank for the competitive ones once your channel gains more authority.
Hi, name is Herman Drost from DrostDesigns.com.
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This channel is all about how to grow your audience on YouTube and generate traffic,
leads and sales on autopilot.
Stay tuned for my seven step process for getting keywords from YouTube that can search traffic
but don’t have much competition.
One of the benefits for finding low competition keywords, number one: single keywords are
almost impossible to rank for because there’s just too much competition.
For example, if you entered ‘dog training’ in the YouTube search bar you get 10,000 results.
However, if you enter ‘dog training tips and tricks pit bull’ you’re only competing
with 209,000 results and the top video is only three years old.
Number two: low competition keywords take less work.
If you try to rank for a very competitive phrase it may take months or years to get
to the top of the search engines.
Number three: a video will work for you 24 hours day 7 days a week.
This means the work that you put into one video is well worth it because it’s going
to work for you years down the road.
For example, I have several videos that I created several years ago that are generating
traffic, leads and subscribers on a regular basis month after month.
Number four: as you rank more videos with low competition keywords, your channel will
gain more authority which means you can go after more competitive phrases and rank them.
Keep in mind even though one video may only get a few hundred searches each month, many
of those videos will accumulate hundreds and thousands of views.
Here’s my seven step process to rank videos for low competition keywords.
Step one: choose one main niche keyword.
For example, if your channel’s about ‘dog training’, then your niche keyword could
be ‘dog training’.
Step two: enter your main keyword into the Google auto-suggest box.
When you do this you get a list of related keyword phrases.
The list of phrases are in descending order so that means the top one gets the most searches
and then other ones get less searches.
If we go for the top one it might be too competitive, but we’ll look at that later when we reverse
engineer our competitors.
Step three: copy and paste the suggested keyword phrases into an excel spreadsheet or into
a notepad.
The purpose of this exercise is to identify the best keyword phrase to go after that is
not so competitive.
Step four: check the search volume.
Use the keyword tools such as a Keyword Planner from Google or an extension such as the Keywords
Everywhere extension.
These tools will give you some idea of the number of searches per month for those specific
keyword phrases.
For example, if I enter the keyword phrase ‘how to train a dog’ and the keywords
‘everywhere extension’ I get 18,100 views.
If I enter ‘how to train a dog to attack on command’, I get 320 searches per month.
If I enter ‘how to train your dog to attack on command step-by-step’ it doesn’t show
any searches in the keyword discovery tool.
If I enter it into the YouTube suggest tool, it says that people are searching for that
phrase and will check out the competition.
Step five: reverse engineer your competition.
Enter your suggested keyword phrase in the YouTube search box.
You know that that’s the exact keyword phrase that people are typing in to the YouTube search
box and still gets a bunch of results.
Look at the top 10 videos that are ranked for that phrase.
If none of them have the exact keyword phrase you’re good to go.
That means there’s little or no competition for that keyword phrase.
Now, it may not get many searches each month for that keyword phrase, but it will be easier
to rank for than a very competitive phrase.
As you rank more videos with low competition keywords, your channel will gain more authority
and it will be easier to rank for more competitive phrases.
Number six: create a video that keeps viewers engaged.
YouTube rewards videos with high rankings if you keep the viewers engaged for a longer
period of time.
For example, if you create a 10 minute video and the viewers keep watching for five-minutes
that means you get a 50% view rate.
This video will rank higher than a two-minute video where people drop-off after 30 seconds.
The key is to keep viewers watching throughout your video.
How do you do this?
Immediately start your video by telling people what kind of content they should expect.
For example, I started this video by saying, “In this video, we’re going to discuss
how to find low competition keywords from YouTube.”
Next, you want to follow by outlining some benefit for your viewer.
For example, in this video I asked a question, “Do you know it’s easier to rank videos
on YouTube if the keywords are less competitive?”
After you’ve given your introduction, restate what your video is all about but don’t say
it in the same way as you did before.
For example, in this video I said, “Stay tuned for the seven steps for finding keywords
on YouTube that could search traffic but don’t have many competitors.”
After you’ve provided the meat of your content follow up with a call-to-action.
You could do this with an in-screen or a card.
When you ask people to subscribe at the beginning or end of your video it gives them a reason
to subscribe.
For example, in this video I tell people to subscribe if they want to grow their audience
on YouTube and generate traffic, leads and sales on autopilot.
Number seven: track performance.
Did you know that you can use YouTube analytics to track the performance of your videos on
YouTube?
If you go to YouTube analytics and go to your attention tab, you’ll see how long people
are staying on your video.
If they’re dropping off at the beginning you know that you have work to do to improve
the engagement rate on your videos.
One way to do this is to add a card at the point where they drop-off.
This will encourage them to interact with your video and look at the average view duration
of your video.
This is the estimated average minutes watched per view for that video.
If your average view duration is 50% then your video is doing well.
Here’s a bonus tip, repeat the seven step process for your other main niche keywords.
This will help build channel authority so it will be easier to rank for more competitive
keywords.
Keep this important thing in mind, as you create more videos with low competition keywords,
more videos will be suggested from your video watch page.
When somebody watches your video, a list of suggested videos from your channel will appear
on the right side of the watch page.
Let me ask you a question.
What tools do you use to help with keyword research on YouTube?
Post your answers on the comments below.
I’d love to read them.
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