(upbeat music)
- We're open for business, and by business,
I mean creating AI portraits of strangers.
Since these tools are now able to completely
transform our reality.
And can I get you smiling?
See, here's what Jordan looked like when I took his photo.
And here's that shot with some AI magic.
And here's Renee.
- I'm not very photogenic.
- That's okay.
And Genevieve, AI photo editing and generating tools
like Adobe Firefly, Midjourney, and Try It On
can give people appearances, features
and characteristics that well aren't real.
It's getting pretty darn good too,
other than some deformed hands and extra teeth.
This sounds like a weird eye here.
(dramatic music)
So yes, I set up shop here to see if I can make
people's photo dreams come true with just some AI tools?
Anyone?
It's so cool right now, AI, everyone's talking
about it.
(upbeat music)
Test one, AI headshots.
Turns out a lot of people want some free
professional shots for their.
- It's going on the LinkedIn.
- I might have a new LinkedIn photo.
- [Host] So instead of hiring a professional photographer,
makeup, hair, and a stylist,
these folks stepped into my very professional photo studio.
- Nice catch.
- Get my lens clean a little bit here.
You're very upset.
You hate me.
Perfect.
Smize.
- I don't know what that is?
- Smiling with your eyes.
And I used a generative AI headshot tool called Try It On.
Here's how it works, you upload 10 or more photos
to Try It On's website.
In this case, I'm using Jordan's photos.
And then you select the types of shots you'd like,
business office, business studio, business outdoors.
So much business.
The photos are then used to train an AI model.
That model learns what you look like,
the size of your eyes, your nose,
your other facial attributes.
Then once it learns it, it looks at a library of images
it already has learned from and says this
is what Jordan looks like in a blue suit or in a Navy suit.
For $17, you get a hundred images .
For every batch, I found that there were around
five to seven images that really looked like the subject.
- That's incredible, AI is real.
- That's nice.
Very mysterious, huh?
- [Host] Others were just hilariously bad.
- Those teeth are a little creepy there.
(bell ticking)
- Those teeth are a lot of teeth.
- That's a lot.
It might be more than humanly possible to have.
- Test two, AI extreme makeover.
- I would be the pretty witch.
- Harry Potter.
- CNN's Top anchor.
- Okay, yeah, sometimes people really want to bend reality
and with a tool like Midjourney,
real photo portraits can go from this, to this.
Unfortunately, for people who want that kind of result,
Midjourney is a bit complicated.
It runs through Discord, a popular chat app.
After you've signed up, you type
in a prompt describing the image you want.
My producer, Kenny has become a pro at this.
In these cases, Kenny used a two-step process.
First, he created the scenes that people wanted to be in.
Then he used a Midjourney tool called Insight Face Swap
to get the subject's faces into the images.
All right, ready?
- Ready.
Well, this is what future Me is gonna look like.
- Amazing.
- Big reveal.
- I like that, now this one I like.
I look like a true wizard.
- Test three, AI editing.
Sometimes people just want something very specific.
So what kind of photo would you like today?
- I would like a photo
of myself professionally in a white coat.
- Why a white coat?
- So I'm a doctor and we obviously take headshots whenever
we go to new hospital, and I want to see
if this one can beat my real one.
- So, we took a few photos of Joe and plugged the best one
into Adobe's new Firefly generative fill tool.
I clicked the background button and replaced it
with an AI generated image of a library.
Then I erased his outfit
and told it to generate a white doctor's coat.
Okay, so he sorta looks like a doctor from a board game
but maybe it could pass us as new profile photo.
These sorts
of changes were once the stuff of Photoshop masters.
But now with AI, it's so simple.
With Magic Eraser integrated into Google Photos
you can quickly remove things in the background.
And with Face App,
you can change hair color, add facial expressions
or glasses.
So what did we learn here today?
Well, that photography will never be the same.
Yes, these tools are fun, but they can also be not so fun.
What about real photographers and artists?
I was able to set up shop here
with just some basic tech tools
and make some compelling art.
Then how will we know the real from the fake
especially with photos of people in compromising situations?
One sign of hope,
when I saved this photo in Adobe Firefly it baked
in information to the file about how it was created with AI.
Adobe is hoping media, tech and social media platforms
will make it easy to see that information.
Until then, good luck telling the real from the AI,
especially on LinkedIn.
You could be helped by AI.
Just joking, you're a natural beauty.