(car engine roars)
(upbeat music)
- I have a brother and his name is Oscar
he's about four years older than me,
used to give me the hardest time in the world.
Okay most notably for calling me a suck up.
All right and fat.
He called me fat for a long time,
but every once in a while we'd play like something together.
We were actually brothers for brief periods of time
in our childhood, but no matter what,
it was almost always competitive.
And when I say I'm competitive,
just know I am very competitive, very competitive.
All right.
Ask Dakota during the live stream last month
on how that went.
Our rivalry as brothers has always existed
and it was just never go away.
And in the car world,
there's that little bro, big bro syndrome
that's existed to this day, kind of.
I'm Alex, Alex@FI Instagram
and today we're going to be talking about
drumming up the past
like a drunk conversation at a bar with sticky floors.
We're talking about one of the best things to happen
in the car industry, which incited innovation.
It created aggressions and slogans
that will be used by car manufacturers for decades to come
only be to replace by
literally zero direct call-outs or competition
because for some reason,
that's just not something people seem to do these days.
We're talking about what happened
to the biggest car rivalries in the world?
(upbeat music)
Before we even get into it,
what in your eyes is the greatest rivalry of all time?
Okay plus two points if it's correlated,
but drop a comment below,
or you can just banter about Taco John's and Taco Bell.
But I would argue TJ's is objectively better
because of their potato Ole.
and if you're looking for aftermarket wheels
tires suspension be sure to hit us up
over at fitmentindustries.com.
We've evolved our own wheel brand
into Anovia wheels from Artista.
And if you're interested in learning more,
you can actually watch that video that's here.
It's kind of a big deal.
Now let's jump into the good old car rivalry.
Car rivalries, Lamborghini versus Ferrari,
Ford versus Ferrari.
Deadmau5, Deadmau5 versus Ferrari.
Honestly, Ferrari has got some daddy issues
when you really look at the rivalries going on,
but when you look at car rivalries in general,
they almost always spawned from two conflicting egos
about who or what is better.
That's pretty much where it all comes from.
I mean, when you think about it,
the story that we probably all know most recently
because of modern film is the story about
Ferrari versus Ford, right?
And you start talking about the Lamont series,
the upheaval, that Ford had from 1966 to 1969,
because of just how angry they were at Ferrari
and not to become a racing company.
That's not really what was Ford's thing.
Sure they wanted to get into sportsmen
style automotive racing,
but not that big and not to make Ford sell more overseas
because that wasn't a focus for Ford either.
And it wasn't because Carol Shelby winked nicely
at the Ford company.
No, I mean, the reason that that whole thing went down
is because Enzo Ferrari used them like a pawn
in the early sixties during sale negotiations
to essentially lift a better evaluation
from Fiat to buy them,
which is ultimately what snarkilingly
became a huge competition with Ford and Ferrari
because Ferrari didn't think that Ford
was going to do absolutely anything about it.
And that's when you have really the question
of what happened.
Ford would go back to the, you know,
domestic area of the world with a little fire
under their foot and built a GT40,
which spanked the ever living daylights
out of Ferrari for three years straight.
In 1966, that race was idolized
is probably one of the favorite racing films
out there right now, right next to cars too.
And we've become the iconic 1, 2, 3 victory,
that forward hold over Ferrari's head forever.
And still is a story told by this day by Ford.
If that doesn't tell you like how determined people can be,
I don't know what will, and this was across the board.
Automobile manufacturers are coming up and building things
all over the world.
And with that growth came conflicting ideologies,
conflicting personalities,
and probably the most important thing
for the mid 20th century that spewed
some of our favorite race cars,
that thing we call ego.
You have to remember in the 20th century,
there's tons of new cars and car manufacturers
coming through the gates.
And with all that conflicting stuff,
you naturally created a lot of agitation, arguments
and ultimately some straight up rivalry.
And if the rivalry wasn't started
because of some personal squabble,
it was definitely caused by the racetrack,
both on asphalt and in the dirt.
A rivalry that is more likely known
and more likely to activate people like you
and people like me
would be things like the Subaru versus Mitsubishi.
Now the world rally championship stage was big
specifically back in the eighties and nineties
and both car manufacturers
were trying to pretty much take the crown.
And when you looked at that style,
the world rally challenge up Mitsubishi and Subaru
were some of the big, they were the big two.
The Mitsubishi would ultimately bow out in more recent years
in production models to focus on whatever it is
that Mitsubishi focused on these days
which is kinda sorta just,
you know, what I'm talking about all right,
Mitsubishi is like that one really close friend
that kind of went off and went to jail
and did a bunch of stuff.
So you don't really remember the new version of him,
but the old version of him that's Mitsubishi.
Car rivalries weren't just a way to brag about
which brand was better,
but it also drove some of the biggest and best technological
innovations in the automotive industry
that we now take for granted.
Take the Nissan GTR when it was coming up to fray,
it was actually going to go up and go toe-to-toe
with the European market.
Most notably the Porsche Turbo 911,
and that rivalry graced us in the late two thousands.
Now Nissan had essentially taken their supercar killer
to the Nürburgring to set the track record
and show the world that a Turner car could take on
even the likes of European Supercars.
a market that it wasn't even traditionally
very much attacking.
Now, Porsche the man in the bow tie
wasn't going to have it
and ended up revising its 911 Turbo
through tweaks throughout the years
of the car's performance for future years
to consistently stay on top with even more track records.
That's why essentially when you look at a 2010
or 2011 Turbo,
everybody absolutely loves the production model.
And that's, what's really exciting
because if you pick up a 2010 or 2011 Porsche Turbo,
you're probably picking up one of the best
Porsche Turbos ever made.
And some of the elements that make the car so great
came from the rivalry that the GTR
kind of spawned on it
when it entered the Nurburbring track records.
Now going back to the Subaru versus Mitsubishi rivalry,
we wouldn't have had our very favorite EVO or STI platform
with all the WRC and its regulations on rallying,
because essentially for you to even be in it,
you had to build production versions of the race cars
to sell the public, to even be eligible.
So it became a competition rivalry
ultimately became an enthusiasm and community rivalry
that would spawn the technologies like the yacht control
that you can get all wheel drive, differential splits,
you get boxer configuration, engine layout,
something that typically wasn't going to be coming
in any sort of production model car
and more tech that most people on the street
just really don't need.
But they're cool buttons and I'm gonna press them
if I'm in the car
'cause I want to see what they do
when I'm in the wintertime.
But as we start to get closer to the more painful
we'll call them 2020s,
it seems like car rivalries started to die off
on the motor sports scene only to be replaced
with everyone chasing the electric vehicle craze
and all the unknowns that come along with it.
I'll start a formula one Netflix series.
There's still some conflict over there,
but it's kind of like a reality TV show.
So you'd take that with a grain of salt.
So what exactly happened to car rivalries?
The things that brought us,
some of the greatest wheels like the Enkei RPF1
from McLaren, Honda's Formula One team,
the rivalries that brought us
the Michelin Pilot Sport Cup 2,
which is arguably one of the best street tires on the market
that you can still run around on the track on.
Fitmentindustries.com.
All right, well, let's talk about it okay.
Competition and rivalries now seem to exist in legacy alone.
It's kind of sort of depressing because when you look at it
world rally championship
just doesn't hold the same stranglehold
in international media, as it did in the past.
You don't really see us talking about it a ton,
or if you do, it just doesn't carry the same amount of fans.
Now, NASCAR, isn't a heavily branded manufacturer rivalry.
And as a result, one of the U.S's greatest pastimes
doesn't get a lot of younger enthusiastic
to stand behind a certain brand
and mostly makes you stand behind a certain person.
Rivalries on the person, excuse me, not on the car.
What you're left with is the iconic European rivalries.
Pretty much Chevrolet versus Ford rivalry
that's existed for 35,000 years
or the occasional manufacturer
coming out with something that sounds cool
like the GR Yaris only to never come to the states
because why would you ever introduce
something cool to the states
because people don't buy hot hatches in the United States.
That's why, okay.
I'm not convinced that that's ever going to happen
either way and I'm sorry,
but there still are some rivalries in the car game,
but not on things that are driving our favorite wheel tire
and suspension companies to do new stuff really,
or to be really as fast as they once used to be.
Everybody's going to be going through a little bit
of an awkward teenage puberty phase okay.
Right now the biggest rivalry is pretty much all technology
and it's got auto manufacturers working together
to take on a new industry competitor in the scene.
Something that's not a car manufacturer.
The tech companies.
Companies like Tesla was the first successful splash
to challenge the status quo
for car manufacturers on the production side.
Electric vehicle shook up what it meant to go fast
for standard consumers.
I mean really who cares about a track when 98% of the people
just want to know that they can go zero to 60 in 2.9 seconds
and brag about it on your favorite Facebook forum,
because you're a Tesla person.
Screw noise, we're going to give you a tablet
with the size of a newborn child and we'll fake the noise
so it sounds cool.
You'll feel like you're in blade runner 2049.
Forget straight and narrow
we're going to upload a file so you can watch your doors
go up and down and move the doors in weird directions
that make me question
if the shocks are actually going to stay good
for more than three years,
that's a thing that nobody ever did before
pretty much until Tesla successfully.
Car rivalries aren't what they once were.
Outside of the professional racing world
it's more so just auto manufacturers
now competing against two pretty big things
coming down the wire,
number one is Tesla or two,
the tech and rideshare companies.
Now rideshare companies are continuing to show
the European market their value,
which has more and more people getting rid of their PGO
their Fiat, okay.
In place for a $5 Uber share thing and a pack of thin mints
in the back of a cup holder of a stranger's car.
This is a thing that's really happening right now.
And it's got a lot of people shooken up.
These rivalries are causing European companies
to share electric plugins,
to buy and sell systems and warning alarms
to do everything they can to keep their strangle hold
on the automotive industry.
But how long is it really going to last?
I think they call it an oligopony.
Either way companies like Porsche released the take-on
and that's their take on a proper electric sports car.
And while it looks beautiful and I want one very, very much,
it's still littered with quirks and features
that would make Douggie D wiggle
in his good old cargo shorts in the summertime.
The Plaid is Tesla's next evolution on making a car
that actually has like even door gaps on both sides
and a functional amount of interior sound ending material
so it doesn't sound like an IKEA couch
going down the highway, it's still brand new.
You look at Chevy,
they just released a 2024 Chevrolet electric vehicle truck
with 664 horsepower, 400 mile range,
24 inch OEM wheels and a fully capable nine foot bed
that you can put down the seats
so that you can have more space.
It has pretty much everything that sounds like
what we would want out of a truck.
But the last thing we saw from Chevrolet
that was even mildly successful was the volt
and the EV1 it's hideous.
Everyone is challenging this progression
into electric vehicles.
And while everyone's running towards it,
there's not many people talking about
who's actually going to be doing it the best
and for how long.
Needless to say,
regardless of the competition goes electric,
that doesn't inherently mean
the value of lightweight wheels, minimized rotational mass,
or suspension is going to go away anytime soon.
In fact, it's probably going to get even more important
for people to be talking about the weight of the wheels,
the things that go into tires and of course, suspension.
Suspension will likely go away from coil overs
but air suspension will still be a thing
that is if they let you,
because Tesla can just like lock you out of your car.
But with all that being said,
wheels like the Anovia Artisa elder
are still lighter than a Tesla plaid wheel.
Ask the Hamilton collection.
So you can modify your car
and still get better range than what they offer.
OE tires have hardly scratched the surface
of what's possible.
Well, what's Michelin and companies like Continental
start putting the old constructors hat on
I'm sure you're going to see some of the lightest tires
that they've ever made specifically for electric vehicles
and for air suspension companies like Air Lift,
AccuAirand Universal Air will likely to continue dominating
that segment as installation of those components
actually get easier.
You see a ton of Tesla 3's on air
and it looks absolutely fantastic.
All right.
But in all honesty,
the rivalry of the future is all speculation,
it really at the end of the day,
it's kind of like a buckle
and I'm not going to say the rest of it
because you know where that's going.
But what do you think?
Lets us know below
and if you're looking for aftermarket wheels,
tires or suspension,
regardless of if it's for an EBV or not
be sure to hit us up over at fitmentindustries.com,
plus, we got a bunch of stocks we can get to in 10 days
or less in case you're a procrastinator like me
because it is January
and next thing you know, it's going to be March.
I'm Alex from Fitment Industries,
and we will see you later, peace.
(upbeat music)