- What's up, guys?
So in this video, I'm gonna teach you
exactly how to outsource your SEO,
so that you can start working on your business, not in it.
And the thing is when it comes to SEO,
this probably isn't the best use of your time,
especially if you're an entrepreneur or a website owner,
and you have more important tasks,
like growing your business
and focusing on its growth,
not just doing the technical SEO tasks,
like optimizing your meta tags.
So this video is gonna teach you exactly
how to outsource your SEO, the steps you need to take,
and exactly how to hire a team
that will do most of the SEO work for you
and save you a lot of time and frustration along the way.
Now, before we jump in,
if you haven't already, please subscribe
because my SEO videos will help you get more traffic,
increase your rankings, and grow your site with SEO.
So the question is why outsource your SEO?
Well, when it comes to SEO and search engine optimization,
it's really not the best use of your time.
If you're an entrepreneur, your time is very valuable.
It's probably the biggest asset that you have,
and therefore you don't wanna waste it on writing content
or optimizing meta tags or doing any of the boring SEO stuff
that you could easily give to someone else,
so that you can focus on more high value tasks.
Because the thing is,
if you really wanna scale a business,
if you really wanna grow your business,
then you can't afford to waste your tasks
on stuff like writing content for SEO,
it's really not the best use of your time.
And it's only gonna take away focus and energy
that's very valuable to growing your business.
The thing is as well,
if you really wanna scale your SEO traffic,
if you wanna take your website to the next level,
then you have to build a team around that,
you have to outsource most of the tasks,
because if you try and do it all yourself,
there's just not enough of you to go around.
Therefore it's much better to outsource your SEO instead.
And that's exactly what I'm gonna teach you in this video.
So this video is gonna be a three-step blueprint, right?
And when it comes to SEO, first of all,
you want to create the processes and SOPs in place.
Then you need to hire a team that can do the SEO for you.
And the final stage is to track your results of SEO
to make sure that the outsourcing you're doing
and all the processes you have in place
are actually working for your website.
So I'm gonna go through each of these stages step-by-step,
so that you can follow along
and implement them in your own business.
So the first stage is creating the processes and systems
in place for your SEO.
Now, with this stage,
it's really important that you create some SOPs,
which are standard operating procedures
and a basically like a step-by-step manual
for your team to follow, so that they don't go wrong
when it comes to SEOs.
It's kinda like a checklist and you follow each instruction,
each piece of the process in chronological order.
And as you build these SOPs for your team,
you're not just creating a process,
but you're also creating a system, right?
That's broken down step-by-step,
so that people can't go wrong, okay?
And it's really important that you plan this ahead
before you start outsourcing,
because if you don't have good systems in place,
then your whole SEO strategy
is just gonna come crashing down.
And it's happened to me so many times, right?
If I don't have a good process in place,
if I don't have a good SOP that's easy to follow,
that simplifies the task, that makes it very easy
to get a systematized result every time,
then my SEO strategy doesn't work, okay?
So plan it out, spend some time creating all the SOPs
you need for your team.
And from there, then you can give them to the team.
Now, when it comes to SOPs,
you he basically wants to break this down into three tasks,
especially if this is your first time outsourcing SEO,
you wanna break it down into three tasks
that are simplified and easy to follow.
So I would say number one is on-page SEO.
So create an SOP for on-page SEO that someone on your team
can follow every time you publish content.
And then create an SOP for content as well.
So like when someone writes a piece of content,
what do they need to include?
What sort of information should they write about?
Are there any questions and FAQs
that they should be answering in their content?
And you can easily do that with Frase,
I've actually recorded a few videos lately about Frase.io,
and how to do this, and how to create blog outlines
for your content,
but basically just create SOPs
that your team can easily follow.
Now, the thing is as well,
SOPs, and instructions, and manuals for your team,
never really stop.
Once you've created one,
it's not like it's gonna be like that forever, okay?
Processes need to improve.
You need to be continually looking at ways
to do things more efficiently, to do things better,
to make it more simple and easy for your team.
But get started just by putting all the instructions
down on paper or on a Google document,
writing every stage down,
and then giving it to your team,
and seeing where you need to improve
and how you can improve it.
Now, once you've done that,
it's time to start hiring some freelancers.
Now you could hire an agency
or you could hire freelancers as well.
For me, when I'm building a big process like SEO,
I actually hire freelancers most of the time,
simply because then I can coordinate
all the different parts of SEO alongside a whole team.
Now, if it's just one specific task,
like if it's link-building, for example,
that's easy to give to an agency
because you can do a fixed price,
it's very easy to measure the results,
and you can just give an agency a task,
like, "Okay, go ahead, build links for me,
"make sure they're high quality," et cetera.
But if you're creating a whole system around SEO,
you probably don't wanna give that just to an agency.
You wanna give that to individual freelancers,
so that you can track their performance
across the whole business.
So, for example, okay, how does the on-page look?
What's the content like?
Is a keyword research up to scratch?
There's a lot of different processes involved in that.
And therefore it may be easier to give that
to a freelance team rather than just a whole agency.
Now, one thing I would say is don't give all your SEO tasks
to just one freelancer, okay?
SEO is so broad,
there's so many different tasks involved
that you're gonna overwhelm someone
if you give them, like, 20 or 30 different processes
to do just by themselves.
So instead, what you should do is break down your processes.
Like I say, into technical SEO, into on-page SEO,
into off-page SEO.
And from there, you can then give that to one freelancer,
another freelancer for on-page,
another freelancer for off-page.
And if you break it down into subsections,
then you know who's responsible for what in your team.
Now when it comes to hiring freelancers,
there's a lot of people who sell SEO,
but don't really know what they're doing,
they don't even know what they're talking about, okay?
And I've found that out the hard way.
When I've hired freelances for SEO
and they've said, "Yeah, yeah, I can do this."
And then actually three months down the line
you realize they're not up to scratch.
They're not up to the standard that you expected.
So what I would do before you hire any freelancer
is always give them a test task,
always give them a sample task that they can work on
before you start hiring them.
Now, you can pay them for that sample,
but it's just important to check their work
and check the quality of it before you hire them, all right?
So, for example, when I hire a writer for my business,
I make sure that they write a sample first,
a sample article where I can see very quickly,
do they know how to write?
Are they good at copy writing?
Do they understand the elements of SEO?
And do they understand how to write an article
that answers my user's questions?
Or are they just kind of like making it up on the spot
and haven't really done this before?
And you can quickly see that,
especially when you're used to hiring freelancers.
So always give your team a sample task
before you take them on permanently.
Now the best place to look for freelances,
in my opinion, is upwork.com.
It's just so damn easy.
You can create a job add,
you can easily find talent on there,
and you can look at freelancers' reviews as well.
So you can see, have they been tried, tested, and proven?
Have they got reviews from other clients
who are happy with the work?
Or have they totally failed on projects
and probably not best to hire right now?
So yeah, use a tool like upwork.com, it's free to use.
You can quickly set up job adds and within 24 hours,
you can find the freelancers that you need
for pretty much any SEO-related task.
And this is the main place I hire freelancers from.
Now, if you're looking for content writers,
you could also use platforms like ProBlogger,
that's also a great place.
And actually, if you want a higher level of quality
for writers, ProBlogger is pretty damn useful.
And then the final stage of outsourcing SEO,
once you've got your freelancers in place,
once you've got your SOPs and processes in place,
is to track the results, okay?
So you should be setting goals and targets
for each member of your team.
And the thing is what gets measured, gets managed.
It's a bit of a cliche, but it works, okay?
So for example, is your content writer
producing enough content?
Is the quality of the work up to scratch?
How many articles are you publishing per month?
Is your traffic going up each month?
And I would focus on just a handful of KPIs
that you can measure each month to check,
is your SEO process working?
Have you outsourced it properly or do you need to tweak
and improve the process along the way?
Now, if you use tools like Google Analytics, for example,
you can quickly see your traffic levels.
You can quickly see, right,
is the traffic going up or is it dropping
and I need to improve a certain part of the process?
The other thing I would say as well
is that if you're hiring a bigger team of SEO freelancers,
then you may want someone in place
to manage all of those team members for you.
And you could actually create a checklist for that manager
and say, "Right, I want you to check X, X, and X
"for the content writer.
"I want you to check the organic traffic domain rating
"and quality of the link builder."
And if you give checklist to your manager,
then most of the hard work is done for you.
And you can just kind of outsource the whole SEO process
without worrying too much
about the time spent managing the team.
The other thing is as well,
when you're outsourcing SEO,
standards can quickly slip, right?
So, for example, with content writing.
And if you just leave your content writer
and you have no one in place
to check the quality of their content,
quite often, things can go off track quickly.
And the quality of that content can drop
simply because there's no one there
to give improvements or feedback to the writer
on how to improve their work.
So always have someone in place,
whether it's you or a member of your team
to manage your SEO freelancers
and make sure everything's working smoothly
and the quality doesn't drop.
So thanks for watching, guys,
I hope this video helped you
and now you know exactly how to outsource SEO.
So start with the processes,
then hire the freelances, and then track the results.
It's pretty much as simple as that.
If you have any questions,
let me know in the comment section below.
And by the way, I do run a link building agency.
So if you want to increase your rankings,
if you want to get more traffic,
if you'd like to achieve higher rankings on Google,
then feel free to get in touch at juliangoldie.com.
I'll leave the link in the description.
And booking a free consultation call will teach you
a tried, tested, and proven link building strategy
that we know will get you results for SEO.
So thanks for watching.