I'M
I'M YOUR
I'M YOUR HOST AUBREY AKINO. HAPPY MONDAY. HAPPY PRESIDENT'S DAY.
THANKS FOR TUNING INTO US THIS
MORNING .
KIDS TEND TO LOOK UP TO PRO
ATHLETES FOR THEIR SKILLS ON
THE COURT OR FIELD.
AND OUR FIRST GUEST SAYS THEY
CAN ALSO TAKE A PAGE OUT
OF THEIR FAVORITE ATHLETES OFF
THE FIELD PLAYBOOK AND START
INVESTING IN COMPANIES THEY
KNOW AND LOVE.
FINANCIAL EXPERT J.J. WHEN RICH
IS HERE TO TELL PARENTS HOW
THEY CAN USE THEIR CHILD'S FAME
ATHLETE TO GET THEM INTERESTED
IN INVESTING AND HOW THEY CAN
GET STARTED WITH JUST 10 BUCKS.
GOOD MORNING , J.J..
>> GOOD MORNING AUBREY.
THANKS FOR HAVING ME.
>> SO WE KNOW THAT KIDS THEY'LL
IDOLIZE THEIR FAVORITE ATHLETES
FOR THEIR SKILLS BUT HOW CAN
PARENTS SPIN THAT INFLUENCE FOR
THEIR KIDS TO INCLUDE WHAT
THESE SPORTS STARS MAY DO OFF
THE COURT ESPECIALLY WHEN IT
COMES TO MONEY MANAGEMENT?
YEAH.
>> ANY TIME YOU CAN HAVE A KID
THAT LOOKS UP TO SOMEBODY AND
CAN TAKE ADVANTAGE OF SOME
OF THOSE POSITIVE ATTRIBUTES
THAT THAT PERSON THEY LOOK UP
TO HAS.
NOW YOU WANT TO RUN WITH THAT
AND WITH ATHLETE YOU KNOW A LOT
OF THEM ARE GREAT BUSINESS
PEOPLE AS WELL.
I REMEMBER WHEN I WAS A KID
SEEING MAGIC JOHNSON ON THE
COVER OF SPORTS ILLUSTRATED AND
IT WASN'T ABOUT HIS SPORTS
SKILLS.
THE HEADLINE WAS MAGIC INC. IT
WAS ALL ABOUT HIS BUSINESS
ATTRIBUTES.
SO YES, YOUR KIDS IDOLIZED
STEPH CURRY.
TALK ABOUT WHAT HE REPRESENTS
UNDER ARMOR BUT HE ALSO OWNS
SHARES AS WELL.
>> AND SO ANYTIME YOU'RE
TALKING ABOUT ANYTHING WITH
KIDS, IF YOU CAN HAVE A
CONVERSATION ABOUT BUSINESS AND
RELATE TO THEM, IT'S NOT JUST
ABOUT HIM REPRESENTING UNDERARM
OR IT'S ABOUT THINKING, YOU
KNOW, WHY DOES UNDER ARMOR HIRE
HIM TO REPRESENT THEM AND YOU
PEAK THEIR INTEREST AND MAYBE
YOU CAN GET THEM THINKING ABOUT
THINKING ABOUT THE WORLD FROM A
BUSINESS OWNER PERSPECTIVE.
YEAH, FOR SURE.
>> AND YOU DO WE HEAR ABOUT
THEIR HUGE SALARIES AND
ENDORSEMENT DEALS BUT YEAH.
HOW ARE THEY USING THAT MONEY
TO MAKE EVEN MORE MONEY SO
CAUSE SOME OF THESE BIG NAME
ATHLETES NAMED A COUPLE BUT
HORSMAN THE OTHER ONES THAT ARE
DOING REALLY WELL WHEN IT COMES
TO THEIR FINANCIAL INVESTMENTS
.
>> WELL, ANOTHER ONE THAT COMES
TO MIND I'M IN SOUTHERN
CALIFORNIA AND SO THE KIDS LIKE
TO TALK ABOUT LEBRON JAMES AND
ONE OF THE BUSINESSES THAT HE
IS INVESTED IN.
IT'S NOT PUBLICLY TRADED SO YOU
CAN'T BUY IT AS WELL.
BUT BLEYS PIZZA, IT'S A PLACE
THAT OUR FAMILY LOVES TO GO AND
EAT AND LEBRON WAS ONE OF THE
ORIGINAL INVESTORS AND MAYBE
EVENTUALLY IT DOES GO PUBLIC.
BUT THE POINT IS NOT JUST
TALKING ABOUT HEY, YOU KNOW,
YOU CAN BUY THE STOCKS OF THEIR
COMPANIES BUT IT'S ABOUT HAVING
CONVERSATIONS ABOUT BUSINESSES
AND YOU KNOW, WHY DID LEBRON
THINK BLEYS WAS A GOOD
INVESTMENT?
BECAUSE SOME OF THESE
BUSINESSES WE TALK ABOUT, YOU
KNOW, KIDS WILL BE ABLE TO
INVEST IN THEM BUT OTHERS THEY
MAY BE NOT.
BUT IT'S JUST GOOD TO HAVE
CONVERSATIONS ABOUT THE
BUSINESSES THAT WE ALL SHOP AT
GO TO BECAUSE THEN IT HELPS
THEM THINK LIKE THAT BUSINESS
OWNER BECAUSE A LOT OF THESE
KIDS ARE GOING TO COME UP GREW
UP TO RUN BUSINESSES
THEMSELVES.
IT ALSO MAKES YOU A BETTER
CONSUMER.
YEAH.
CONSUMER. YEAH. >> IN FOOTBALL WE KNOW RICHARD
SHERMAN.
HE'S KIND OF MAKES A LOT
OF NOISE OFF OF THE FIELD AS
WELL WITH HIS INVESTMENTS.
WHAT IS HE BUYING?
YEAH, HE I BELIEVE HE'S BEEN AN
INVESTOR IN TESLA AND OTHER
COMPANIES AS WELL.
>> AND SO IT'S JUST A GOOD
CHANCE TO TO MAYBE GOOGLE IT.
HEY, YOU LIKE THIS ATHLETE?
LET'S FIND OUT IF THEY TALK
THE
THE BUSINESSES THAT THEY INVEST IN. >> AND THEN IT JUST HELPS YOU
HAVE A CONVERSATION BECAUSE
MAYBE THEY DIDN'T UNDERSTAND
THAT YOU COULD OWN THESE
COMPANIES AND YOU KNOW THESE
ATHLETES THEY HAVE MILLIONS AND
MILLIONS OF DOLLARS.
AND SO IT MIGHT THINK OH, I'VE
I'VE 4DEB MILLIONS OF DOLLARS
TO INVEST BUT YOU REALLY DON'T.
YOU CAN ACTUALLY START WITH AS
LITTLE AS TEN DOLLARS BECAUSE
THERE ARE TOOLS OUT THERE THAT
ALLOW YOU TO INVEST IN
FRACTIONAL SHARE SO YOU DON'T
HAVE TO SAVE UP THREE THOUSAND
DOLLARS TO BUY A SHARE
OF AMAZON.
YOU CAN USE TOOLS LIKE BIDS
BUSY KID APP THAT PARENTS CAN
USE THAT HELPS YOU PAY THEM
THEIR ALLOWANCE BUT ALSO GIVES
THEM THE ABILITY TO BUY
IN
IN COMPANIES BUT AT BETTER LEVELS. SO YOU KNOW, YOUR KIDS DON'T
HAVE TO SAVE A MILLION DOLLARS
BECAUSE I KNOW MY KIDS HAVE A
HARD TIME DOING THAT IF I HAD A
MILLION DOLLARS TO SAVE.
THAT WOULD BE NICE.
YOU KNOW, JUST AS YOU'RE
TALKING OTHER NAMES COME TO
MIND WHICH NOW SHAQ.
HE HAS A LOT OF BUSINESS
INVESTMENTS.
ALSO KEVIN DURANT, WE CAN'T
FORGET ABOUT THE LADIES.
WHAT ABOUT THE WNBA?
MAYA MOORE DOES SOME INVESTING
AS WELL.
>> YES, I BELIEVE AND I BELIEVE
SHE'S IN THE MINNEAPOLIS AREA.
I BELIEVE SHE WAS AN EARLY
INVESTOR IN UBER.
>> SO YEAH, YOU KNOW, A LOT
OF THESE ATHLETES, MEN AND
WOMEN BE VERY CAREFUL NOT TO
STEREOTYPE THAT THE FEMALES
TEND TO MAKE BETTER INVESTORS
ANYWAY.
BUT THAT MIGHT BE A SEPARATE
CONVERSATION.
VERY NICE.
ALL RIGHT.
SO LET'S GET TO THE ELECTIONS.
LET'S GET BACK TO THE PARINGS
IN.
SO YOU'RE SAYING THEY CAN, YOU
KNOW, START KIND OF LIKE
LOOKING UP SOME THEIR ATHLETES
AND SEEING WHAT THEIR
ACTIVITIES ARE OFF THE FIELD
WHEN IT COMES TO INVESTING BUT
IT CAN BE A LITTLE
INTIMIDATING.
I MEAN WHAT OTHER HELPS OUT
THERE FOR PARENTS TO HELP THEIR
KIDS KIND OF GET INTO IT MAKE
SOME OF THESE DECISIONS?
>> YEAH, IT CAN BE AN
INTIMIDATING SUBJECT AND
FINANCIAL PEOPLE DON'T MAKE IT
ANY EASIER BECAUSE THEY WANT TO
USE JARGON.
THEY LIKE TO KEEP IT
COMPLICATED.
BUT THAT'S PART OF WHY I WROTE
MY BOOK TEACHING KIDS TO BUY
STOCKS.
IT'S SUBTITLES ACTUALLY STORIES
AND LESSONS FOR GROWN UPS.
THE GOAL IS TO MAKE THINGS
EASIER FOR FOR PARENTS TO
CONSUME AND UNDERSTAND IT
DOESN'T HAVE TO BE THAT
COMPLICATED AND IT REALLY IS
JUST AS SIMPLE AS TALKING ABOUT
MONEY.
TALKING ABOUT COMPANIES AND
THEN AND THEN DOING A LITTLE
BIT OF RESEARCH FROM THERE.
BUT IT JUST STARTS WITH
CONVERSATIONS.
>> YEAH, I LIKE THAT.
INTRODUCE IT EARLY NOW WHAT
OTHER WAYS DO YOU THINK THAT
FAMILIES CAN KEEP THIS INTEREST
AND MOMENTUM GOING, MAKE IT A
LITTLE COMPETITIVE.
YEAH.
YEAH CONTESTS ARE ALWAYS FUN.
REALLY WHAT GOT US STARTED AS A
FAMILY AND DOING THIS WAS WE
HAD A STOCK PICKING CONTEST
WHERE WE HAD EACH OF THE KIDS
PICK LOOK UP, PICK A COUPLE
OF STOCKS.
>> THEY WERE PRETTY YOUNG BUT
THEY DIDN'T REALLY KNOW WHAT WE
WERE DOING.
BUT AS THEY GROW EACH YEAR WE
DO THAT CONTEST AND THEY LEARN
A LITTLE BIT MORE AND EACH YEAR
A LITTLE BIT MORE THOUGHT INTO
THE STOCKS THAT THEY'RE GOING
TO PICK AND WHEN THEY'RE
PICKING A THE GUY.
WHICH BUSINESS DO I THINK IS
GOING TO REALLY BE GROWING OVER
THE NEXT YEAR?
AND THAT'S REALLY HOW ADULTS
SHOULD BE THINKING ABOUT THINGS
AS WELL.
YOU KNOW, WE WE SAY IT'S
TEACHING KIDS BUT REALLY WE
KNOW THAT THE SUBTLE TRUTH IS
THAT WE'RE ALSO TEACHING GROWN
UPS AT THE SAME TIME.
RIGHT.
AS YOU SAID I MEAN WHEN YOU USE
SPORTS STARS AS AN EXAMPLE BUT
THIS CAN GO TO GAMING.
THIS CAN GO JUST BRANDS
OF CLOTHING MAYBE THEY LIKE
STORES AND OTHER THINGS THAT
THEY'RE INTERESTED IN THEN THAT
REALLY RELATES AND RESONATES
WITH THE KIDS.
YEAH.
>> YEAH, ABSOLUTELY.
KIDS THEY'RE PRETTY GOOD USE
THEM AS A RADAR FOR GOOD
INVESTMENT IDEAS BECAUSE EVEN
MY DAUGHTER WHO'S A TEENAGER
WILL TELL YOU, YOU KNOW,
ADVERTISERS AND COMPANIES
REALLY WANT TO KNOW WHAT I'M
THINKING BECAUSE I'M THEIR
TARGET MARKET.
AND SO AS ADULTS WE CAN USE
THAT AS WELL.
YOU KNOW, IF THE KIDS ARE INTO
IT THERE'S A CHANCE WAS A
PRETTY GOOD TREND BEHIND IT.
YEAH, MAYBE THAT WE GET THAT
INSIGHT FROM THEM.
>> WHO KNOWS?
ALL RIGHT, J.J..
THESE ARE GOOD TIPS.